Bengaluru is the beating heart of India’s startup scene and the playground of innovation. Amidst the buzz of this Silicon Valley of India, one name is soaring above the noise — The Ugly Ducklings (TUD). From struggling content writer to starting her first company in 2016 of marketing to becoming a full-blown mastermind of famous brands. May Pierce has rewritten the rulebook on how brands connect, convert, and conquer. Last year in June May Pierce stepped out of her 1st company that thrives in performance marketing to take lead on how consuming content is the a key to winning any brand communication. That is when The Ugly Ducklings (TUD) was born. When we spoke to may, she told us how she thinks at a psychological level how humans consume content...