By: Ashwathy Nair
- Apple’s new rules ‘limit businesses’ ability to run personalized ads and reach their customers effectively.
- Small businesses will be devastated by these changes.
- Apple is planning to impose a new mandate that requires all iPhone apps to obtain permission.
New privacy rule of Apple is being pushed back by Facebook for its mobile devices, this time it is seen in full-page newspaper ads that the social media giant is standing up for small businesses.
In The New York Times’ advertisement, The Wall Street Journal and other national newspapers on Wednesday, it was stated by Facebook that Apple’s new rules ‘limit businesses’ ability to run personalized ads and reach their customers effectively.
The ad stated that “Although limiting the use of personalised advertising affects larger companies like us, these developments would be devastating for small businesses, adding to the many challenges they are facing right now.”
The attack by Facebook was brushed aside by Apple, saying that people are not being prevented by it from being tracked if they so desire. The main change that would occur is that people will have to grant their permission before Facebook and it will be possible for other apps to monitor their online activities.
It is stated by Apple that they believe, it is a simple matter of standing up for our users. It should be known to the users that when their information is gathered and exchanged through other applications and websites, they must have the consent to agree to that or not.
The ads come after Apple stated earlier this week that the digital services featured in its app stores for iPhones and other things made by the trend-setting company will start spelling out what type of personal data is being gathered.
Apple also aims to introduce a new mandate requiring permissions for all iPhone apps before monitoring a person’s activities on the device. Currently, this monitoring is performed automatically by several applications, which will require users to go to the time and trouble in their app’s settings to block the tracking. Apple says if they decide to overcome the latest anti-tracking regulation when it becomes operational next year it will remove applications from its stores.
In many cases, the data that is scooped up by apps are being used to sell ads that are targeted at a particular interest of a person and location, especially if their services are being freely offered.
As part of an attempt to help its customers gain a better understanding of how apps track their preferences, tastes and whereabouts, Apple revealed that the changes were coming six months ago. Facebook argued at the time that the updates would harm the ability of companies to personalise advertising.