Written By: Rashi Saral
A good marketer should always think about how to serve the best to his or her customers in accord to the best of potential. The priority of the marketer is to increase the number of customers. Intelligent marketers always update themselves with the changes that happen constantly in the purchasing habits of the consumers. Why are the habits changing? What should be the new marketing strategy? How the organization should invest to design a new module for it? Marketers should have the strategy to attract large number of customers to build the market. May be your product is very good but if you are unable to find out the correct number of consumers for that, then the product is in vain. Everybody in the market comes to earn profits, if the organization is not achieving them; it means the company is heading towards the market loss. Therefore, the main focus should be on increasing the clients with the purpose being served and increases the monetization value of it. Business connect one of the established business magazine around the country has opted some of the fantabulous marketing strategies which actually created an influence around the globe. In fact other entrepreneurs try to adapt the strategies that Business Connect has built for selling their products or services in bulk.
Nobody will invest in the product which does not have the apt marketing strategy, so this is the requirement. The company should also put the extra efforts in ensuring the quality and appropriate cost price for the products. Today’s customer is very much aware, so they cannot be deceived so easily. Due to the availability of internet, they check everything viz. price, discount, responses of other customers, durability, warranty, etc. Henceforth, business people should look into the detail aspects of everything and create a specific plan to increase the value of the product. There are three things which the organization should look into and are as follows:
1) BRAND: That is a myth nowadays that a brand will decide the number of customers. Today the customers are comparatively smarter and more aware than the people without internet. An aware customer will surely not run after the brand, I mean, she will see all the features, quality, and the cost price of the product, and then decide whether she wants to purchase or not. For example: if there is a mobile phone of Samsung of 20K with outstanding camera features, battery life, so on and so forth where the same mobile phone of OPPO I am getting in 16000Rs so, I will definitely go for OPPO, irrespective of the hype of brand of SAMSUNG.
2) LOYALTY: Loyalty plays a great role in deciding the consumers in the B-world but this also becomes the matter of olden times. This is not true that if a consumer who has the nice experience in purchasing something good from the buyer will return to him or her the next time also. This is not true now a days, consumer will speculate each and every aspect which I mentioned above before purchasing. The second time when he or she purchases will opt for other buyer may be the product from other buyers satisfies his or her demands. So, loyalty holds not much importance in today’s market.
3) POSITIONING : Positioning is also becoming less significant now a days. If the seller advertises one feature of the product, for example: Hero Honda bike company advertises that it’s the best bike for the ‘Mileage’, definitely intelligent buyer or you and me are not going to purchase it only for the mileage. The smart buyers of today will not get influenced only by the advertisements on television. We will see the other aspects of the products also. This is true because we will read the reviews on internet and then decide what we are going to buy or not.
Hence, these are the three beliefs that the marketers should rethink and try not to focus on them. I think that they should consider more on quality of the products and see other competitive features of the products.