Written by: Rashi Saral
Instagram – An exemplary platform for Marketing in the Business World
In this contemporary era, social media has created a profound effect in our lives. It is not confined to uploading profile pictures, commenting, liking only, but also acting as an advertising platform for the products and services in business world. Social Networking hubs like Facebook, Twitter, Instagram have brought a revolution in the virtual connectivity. Out of these, Instagram is picking up the pace for selling the products and services online; it serves as the most prominent platform.
“Create, endorse, and sell with an aid of best social networking site” says a handicraft online seller with a smirk on his face.
Prominent Reasons to go with Instagram
Publicizing and selling work through Instagram require no money, so it is perfectly apt for startups. For an example, if you are a good writer, and want to excel in this arena then go for Instagram without thinking twice; it is economically convenient for novice, and also a hub for youngsters. By uploading poetries, and attaching eye-catching pictures to them, you can create a fantabulous view effect for the audience. This multiplies the followers, and enhances thy brand value in the business world. Apparently, number of followers is directly proportional to the monetary value; greater the followers, greater is the probability of making money.
In today’s world, youngsters can easily turn their hobbies/talents into professions through user-friendly social networking sites. People are advertising sketches, handicrafts, delicious cuisines, etc. across the globe. There are numerous celebrities who are constantly promoting their upcoming movies, and drawing the audience towards theatres. With proper promotional strategies, they are conquering the hearts of fans, and magnifying the business of Bollywood. Artists like Ayushmaan Khurrana, Vicky Kaushal, Farhan Akhtar, etc. are super active on Instagram.
Requirements for using Instagram as an Advertising Platform
Stupendous and catchy hash tags are requisite to create an exquisite brand value of products, and services. Bloggers, writers, musicians, and many starters are uploading fantabulous pictures of their products, and uploading them to create a buzz. An incredible influence, they are creating over the social media, as a result of which; a great exposure, startups is attaining. With paramount ease and comfort, folks are touching a pinnacle of success. Internet connectivity with an android phone, and yes, a creative and an imaginative mind are indeed required. With an advent of technology, business is reaching to the heights of success in business world.
Emerging Young Talent making large through Instagram
Prajakta Kohli- a You Tuber is running an account called ‘Mostly Sane’ on instagarm for promoting her brand. She, with an enthusiastic spirit, updates day to day regime, upcoming You Tube fests, social events, recipient of awards, and trophies. Thus, the lass who belongs to a middle-class family in Maharashtra has become a superlative entrepreneur, and a role model for millions of girls across the nation. There are numerous personalities who quadruple their businesses through Instagram. Examples: Priya Malik’s ‘Unerase poetry’ channel is followed by millions of followers, Jay Shetty- a motivator, is inspiring the world with his wisdom on love, life, and purpose, Rekhta is a plethora of poets and artists; youngsters, in this modern age, are connected to it, and reciting their verses and couplets.
Distinguished features of Instagram for Marketing
But, everyone is not attaining an equivalent success on Instagram; content designing, hash tags, captions, quality of pictures, etc. create a difference. Henceforth, funny captions, a proper content designing, crazy GIFS, and videos are required for marketing. Going live on Instagram is a way to connect with the followers for spreading information about new releases of products and services. Through this virtual connection, advertisers can ask feedback for the brands from the audience. Additionally, youngsters are creating meaningful relationships with the influencers, and existing business tycoons. Starters tag influencers in their posts to increase the readability of posts, and pictures. In this way, they come into the eyes of successful people, who further endorse them in their respective industries.
“To excel in any sphere, creating, and maintaining meaningful relationship with successful tribe is quintessential” says a leading entrepreneur in the sector of arts.
Simply, Instagram is the best advertising platform for the starters.