FURNITECH | Business Connect Magazine

FURNITECH Raising the bars of service standards in the industry… Business Connect is in an exclusive tete-a-tete with Furnitech’s founder- Mr Dhawal Shah. He began his entrepreneurial journey at the age of 19 years only and since then, there has been no turning back. He has accumulated an extensive experience of 24 years in upholstered furniture manufacturing and ensuring substantial change across the industry. His voyage had been a challenging one where raising to prominence in an agro-based economy across an unorganized sector was an uphill climb. After the incorporation of Furnitech Seating Systems (I) Pvt. Ltd., he scaled his venture as one of the largest manufacturing units for Upholstered Furniture with his utmost grit and perseverance. His expertise comes from his international trips and tie-ups with global partners that have always been pretty much keen to enter the Indian markets. Here and there, he has stormed his targeted market with International products and services. The most recent version of his Joint Venture, with the European Brand, Luxen Homes, from Turkey, from beautiful fabrics to an extraordinary living room range of Designer Furniture. Furnitech’s models come with a perfect choice when it comes to design where there is a choice of over 100+ models that comes with 400 elegant fabric choices from the traditional to the modern world, romantic to elegant, with the potential mix and match alternatives to suit individuals’ tastes. Every offer resonates with the tastes of the customers. The steady vision The yearning is to emerge as ‘The Best Furniture Company’ in the space where the best defines the mission that reflects the proud past and their unwavering desire to develop future outlooks. As per Mr Dhawal Shah (MD), this is the ultimate mantra they live by and it drives them towards their established goal. Striving to ensure the clientage with a world-class product, it has been rendering the best return value to them accompanied with the best service across the industry. Mr Dhawal Shah conveyed, “At Furnitech, we believe everyone should live in a home they love. Through technology and innovation, we will make it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10000 items across home furniture, furnishing, décor, home improvement, and more. Committed to delighting its customers every step of the way, we at Furnitech, will reinvent the way people shop for their homes - from product discovery to final delivery and thereafter.” The X factor For its Indian consumer base, they utilize cutting-edge technology to curate aesthetically appealing and flawlessly crafted furniture pieces that will suit the growing international trends yet with Indian prices. He has always believed in introducing the latest products, designs, materials, and concepts and changing the ways people live, by enhancing a good lifestyle. Customer satisfaction has always been their foremost priority since the establishment began working. Today, their clientele defines them simply as the best. So far, their identity has become one of the most reliable Upholstered Furniture manufacturers and exporters in the country and the number 1 choice for sofas. If Furnitech has grown into an organization with 300+ employees and 50+ artisans, the dedication and perseverance shown by Mr Shah are worth many praises for sure. The craftsmen associated with Furnitech are well-equipped with the profound knowledge that has been passed down through generations from fathers to sons. Driven by their high-tech production facilities that are committed to minimizing the risks of transport damage, they can provide swift deliveries to their customers. Moreover, they have even developed innovative lightweight packaging specially designed for particular destinations where small consignments are to be sent by road, rail or air. Fabrication, carpentry, upholstery and assembly are their manufacturing departments that play a key role in the formation of better operations. Owing to the sheer emphasis on quality, Furnitech Seating Systems (INDIA) Pvt. Ltd. has established a well-developed QC department to check the quality of the goods before dispatch. A well-curated Research & Development process allows them to create new designs as well as improve them to stay competitive across the market. “Housing a wide range of fine furniture, FURNITECH is known for its exclusively selective range of raw materials that are chosen as per their durability and effectiveness in terms of quality and design over a long period. For that reason, most of the imported raw materials are produced using materials that go through stringent stress processing. Our edge is the accommodation of our customer’s specifications,” claims Dhawal Shah. A bit more of why you should consider them… • Well-trained and experienced team that helps the customers to select their customized products from the direct Manufacturing company, having over 24 years of experience and having delivered over a million seats across the country today. Every Product is Made in its manufacturing factory. • Product knowledge and domain expertise over 24 years. PPS- Product, Price and Support remain our main pillars. • Customer service owing to in-depth product and market knowledge choice of design and styles and materials. • IN-HOUSE DESIGN CAPABILITIES on both external design and internal construction that allows product customisation, for every customer to get what suits his unique home. We also have Unique Software to allow customers to design their space with the Furnitech range. • Sustainable design and Eco-friendly materials are used. Everything we use can be Reused / Recycled. • High-quality, superior finish and long-lasting ergonomic design products. • Wide network of Display centres across India through channel partners, that will help you, touch, and feel the products and assure you of the best service. • The virtual product Look and Feel, via AR/ VR support. We also do provide a glimpse of the product through video calls with appointments taken from the customer. • Product portfolio is present in the form of video format. Every product has a detailed video description and is uploaded on youtube that talks of product maintenance and warranties. They also rely on video calls to ensure a fruitful deal. • Dedicated logistics team to help them deliver the products safely to client’s Doorsteps. Innovation during the pandemic Owing to their IRIS and Signature collections, they developed the best living rooms/spaces during the covid-induced pandemic in 2022. These were some of the most sought-after offerings made by them throughout those challenging times. “We acknowledge the fact that families love to relax together in a room filled with comfortable furniture. That is where we have been, and will always be... from being huddled around, a radio being kicked back in front of a giant flat screen, to completing your Education to partying with your friends, we strive to help them curate the lively spaces. 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