Hike Disappears from App Stores in India
By: Ashwathy Nair
- Hike going off the air without explanation.
- It failed over several years to displace Facebook Inc.’s rival app.
- The demise coincides with a growing global backlash among technology experts.
The messaging app that is backed by SoftBank Group Corp, Hike targeted to compete against WhatsApp in the world’s second-most populous country, discontinues and disappears from app stores.
The startup that valued at $1.4 billion in a 2016 funding round declared that earlier this month, its app was going off the air without explanation. The app that was started by a billionaire-family scion Kavin Bharti Mittal has turned out badly over several years to dislocate Facebook Inc.’s rival app as India’s go-to venue for social media and mobile communications. The country remains WhatsApp’s largest market globally.
Hike was also backed by a Chinese WeChat operator Tencent Holdings Ltd., which has ventured itself into adjacent areas in recent years such as no-frills phones and has long-drawn-out even into spheres like mobile entertainment. On 6th January, the closure of Hike StickerChat was announced by the chairman of No. 2 telecom carrier of India, Bharti Airtel Ltd., Mittal – son of Sunil Mittal.
Over the past few years, Hike has been steadily diversified by Mittal into social and virtual-mobile products. His company will be continuing to develop its Vibe social media app and will be working on a new gaming product, which is called Rush.