How Amway is “winning” against the Covid-19 crisis.
Covid-19 Outbreak, undoubtedly, has impacted may businesses. Many businesses have died, some are having difficulty survive during this coronavirus crisis. On the other hand, the pandemic has brought opportunities for companies like Amazon, WhiteHat Jr (Online coding classes), and many others.
Ever since the pandemic has occurred, people are ordering almost all products online, even they like to buy a car online. By using online platforms, students are taking online classes. Streaming media like Amazon prime video, Netflix, Hotstar & Disney plus, and others have brought more subscribers during this pandemic.
Today, we are going to know the success of Amway India amidst the outbreak of coronavirus.
Michigan, U.S based company Amway, is known as a direct selling beauty, health, and home care products, was founded in 1959 by DeVos and JayVan Andel. Currently, the company operation presence in more than 100+ countries and territories.
Amway is such a huge brand, which makes personal, health, and home care products. Recently, Amway India reported that the home delivery business escalated 200% over the last six months, in response to which it is doing a great amount of investment in supply chain and logistic network. The company is going to invest INR 30 Cr for supply chain and automation to fuel its home delivery and logistic.
According to the company, after lockdown, more than 2.8 lakh/month home deliveries are happening right at the moment, which is around 70 to 80% of its overall sales. Michigan, U.S based company Amway expects online order to reach more than 5 to 6 Lakh/ month by the end of the year.
Amway India CEO Anshu Budhraja statement said “We are witnessing a rapid shift in consumer behaviour, especially in retail. We expect this trend to continue.”
With surged demand for immunity and nutrition products during the Covid-19 outbreak, the company is boosting the production and supply of its health and immunity-building products. Amway India did a partnership with ITC to introduce an immunity booster beverage.
The Association of Surgeons of India has tied up with Amway India, it is intended to distribute Personal Hand Sanitizer Gel to Frontline workers all over Covid-19 designated hospital. As per ASI, Amway India has distributed over 12,00 units of Persona Hand Sanitizer Gel. The company team has covered 47 hospitals.
Amway India (Direct selling FMCG) is going to make investment an additional Rs 100 cr in the next two years for the future growth plan in the country. They believe that amid the pandemic, consumers like home deliveries. The company is working so hard to boost supply chain and home delivery servers to meet customers’ demands.
The company is planning to deliver products the same day and online return services by the first quarter of a new year (2021).
Lately, They introduce protection gear for frontline workers. It has launched under the coronavirus Relief Programme. Protection gear includes PPE like gloves, gowns, shoe covers, head covers, masks, and eye protection gear. This PPE (Personal Protective Equipment) has been made with help of an NGO partner.
The company has given contribution Rs25 lakh to CMPRF and RS 1 Cr to the Pm-care fund to fight against the Coronavirus pandemic. Amway has donated Rs 5 lakh to the Meenakshi Mission Hospital & Research Centre.
During this pandemic, people are expecting immunity booster beverage and home care products at their home. In such cases, Amway is fulfilling consumer’s demand by delivering all products at their door.