Medifit Consultants

Medifit Consultants: Pioneer In Transforming Corporate Wellness With Innovative Solutions

Most Promising Health & Wellness Service Providers 2024

A healthy person can be a productive person and for corporations, healthier employees can drive a healthier business. Now, companies are waking up to the fact that employees need good mental health along with good physical health to improve their productivity and focus. The world, amidst the health crisis, needs efficient access to wellness programmes and health services, especially for corporate people.

Medifit Consultants Pvt. Ltd. is a well-accomplished B2B health and wellness service provider spearheading a revolution across the corporate world. Pioneering a diverse set of services that allow businesses to develop a healthy workforce, the organisation is creating a distinguished mark in the field of innovative ventures. Medifit is constantly stimulating a wave of awareness where corporate environments support its employees to lead healthier and happier lives, which is the basic human right of any human being.

The company came into existence based on a vision shared by a duo of visionaries, Dr. Shardul Sinha and Mrs. Satya Sinha. Being corporate professionals themselves, they always had a fervour for corporate wellness, owing to the fact that it is heavily overlooked by the majority of employers across the world.

Following the untrodden road, they both laid the foundation of Medifit Consultants and witnessed the resounding success of their brainchild in a short span. The response from their clients was stirring, which propelled them to expand their business and diversify their services. This narrative compiles a comprehensive overview of their fascinating business journey:

THE PORTFOLIO

• Gym Equipment Sales and Leasing: Medifit has quite a flexible and client-friendly leasing option to help employers establish high-quality corporate gyms. They have great access to modern fitness machines and gym equipment.

• Manpower Services: Without the help of skilled professionals, corporate gyms are inefficient anyway. Expertise and energy have to come into the picture. Hence, the company offers gym management, spas, salons, wellness centres, and medical facilities for their adored clients.

• Turnkey Wellness Projects: Medifit can easily execute the whole wellness programme, where they design and manage wellness facilities. Whether the client wants simplicity or luxury, the overall process is functional and offers a harmonious experience for employees to rejuvenate them.

• Comprehensive Wellness Programmes: Team Medifit knows that the idea of wellness goes beyond physical health. They greatly advocate mental health, nutritional tips, guidance, and lifestyle coaching. Their programmes are quite versatile and can be integrated into corporate operations where tangible outcomes go hand-in-hand.

HOW DID IT ALL START?

The journey began back in 2005, when the co-founders came to a deep realization. Dr. Shardul Sinha has an extensive educational background in healthcare and business management. Holding a medical degree complemented by advanced studies in management, he embarked on a career dedicated to improving corporate wellness. His dream got a push when his wife joined him on this journey.

Both of them realised the complexities of the modern-day workplace, as it is a constantly evolving space. And the results are the deteriorating health of the corporate employees. High-stress levels and burnout became a common scenario, raising an alarm to consider employee health as a crucial aspect while performing business operations.

They wanted to eradicate this glaring gap in the business realm where the health of individuals was being overlooked for business profits. With the vision to launch a holistic wellness solution in favour of the corporate sector, Medifit came into play. Acknowledging their journey so far, Dr. Sinha and Mrs. Sinha shared,

“We began by offering gym equipment sales and leasing, which quickly expanded to include manpower services for gyms, spas, salons, wellness centres, and medical centers. Our commitment to quality and innovation set us apart, and we soon became the preferred wellness partner for numerous corporations.”

With time, when the corporate landscape in India matured to comprehend the essential link between employee well-being and business performance, Medifit got a huge boost in the market. Though the market was cost-sensitive, the company’s budget-friendly services helped gain momentum in its vision to revamp the corporate wellness industry.

As the business realm witnessed digital transformation and remote working scenarios, the focus on corporate wellness increased, which directly helped Medifit solidify its position as a pioneer in the Indian market.

GETTING AN EDGE IN THE MARKET

What helps them stand out in the industry? There are lots of factors… They have a holistic, client-centric approach to corporate wellness that comes with tailored solutions. These offerings are a concoction of physical fitness, mental health, and lifestyle coaching. Leveraging innovative technology, strategic partnerships, and data-driven insights, Medifit remains at the forefront of industry trends.

As pioneers in the field, they never fail to satisfy the client’s need for quality. Employee engagement and continuous support underscore their leadership. As a sheer advocate of employee wellness, Medifit drives meaningful health outcomes and organisational success, solidifying its position as the industry leader in India.

The brand’s unique value proposition is in its mindful approach to revolutionising corporate wellness. Offering a diverse range of services, including gym equipment solutions, manpower services, turnkey projects, and holistic wellness programmes, they provide tailored solutions addressing every aspect of employee well-being.

Their emphasis on quality, innovation, and personalised service has attracted a loyal customer base and fostered long-term relationships with leading corporates across India. This approach ensures that Medifit not only meets but exceeds client expectations, delivering measurable results in employee health, productivity, and overall organisational success.

TECH INCLUSION IN THE BUSINESS PROCESS

The beginning of 2024 marked a big shift in technology. Medifit also underwent a big tech shift as they launched their new app, MiBoSo. MiBoSo enhances its corporate wellness solutions with features like performance tracking, heart rate monitoring, a leadership board, and access to wellness events and online sessions. It empowers employees to improve their health and fosters community and competition.

The app’s e-commerce platform and loyalty points system incentivize continuous engagement, promoting long-term health habits. By leveraging data analytics from MiBoSo, they aim to personalise wellness programmes and anticipate future trends, enabling them to scale their offerings and set industry standards for innovation in corporate wellness across India. More updates would be ensured to the app over the course of time to improve the user experience as per the tech upgrades.

ATTAINING MAJOR MILESTONES

Within a short span of time, Medifit made its name in this niche. The journey began with Wipro GE, their first customer in Bangalore. After the execution of their very first project, they expanded rapidly, and by 2007, their revenue reached Rs. 1 crore, which drew market attention. They had more than 70 centres in 2010; by 2016, they had surpassed 150 centres; and by 2018, they had 250 centres with a revenue of Rs. 9.8 crores.

In fitness centres, gamification technology was adopted in the same year. They created the MiBoSo App between 2020 and 2022, fusing wellness activities with performance tracking. The app was launched this year after refining its features. They have now expanded to 183+ centres in 17 locations in FY 2023–2024, generating a revenue of Rs. 25 crore.

FOR THE FORESEEABLE FUTURE

Strategic growth and innovation are two of Medifit’s core futuristic goals. “We aim to enhance market capture and revenue growth by diversifying into residential complexes, hotels, and other non-traditional sectors where wellness is increasingly valued,” the luminaries said while discussing their future ambitions. “We have kept cross-border business models on our radar.

To serve the needs of international business markets, we have created an efficient model. As we continue to improve the MiBoSo App and include more AI-driven analytics to tailor user experiences and maximise operational efficiency, technological optimisation remains a key component of our approach.

Also, we are now considering improving our digital presence through enhanced online platforms for wellness products and services. Sustainability initiatives and promoting eco-friendly practices within our facilities and operations are also our core focal points for the future.”

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