By Sneha Chaudhary
On Monday, Microsoft announced that it would acquire Zenimax Media for $7.5 billion (Rs 55,223 crores). ZeniMax is the parent organization of Bethesda Softworks and is the distributor of mainstream game establishments including Dishonored, Doom, Fallout, and Elder Scrolls. In a statement, Microsoft said, “as per the track record of blockbuster commercial success, Bethesda could also bring an impressive portfolio of games, technology, and talent in the gaming industry”.
The company’s acquisition deal is expected to close by mid-2021. Meanwhile, Microsoft is ready to release the deal with its Xbox Series-X in mid-November, since 2013 the gaming console is getting its first up-gradation.
Players who are eagerly waiting for Sony’s Play Station 5 will be happy to know that it is soon going to launch in November, setting up a holiday-season clash with Xbox as the gaming industry thrives during the pandemic.
Besides, companies are aiming to capitalize on a rare bright spot in the economic carnage in the coronavirus pandemic. Both the competing consoles will release in a two days margin from each other, ahead of the Christmas rush.
Microsoft CEO, Satya Nadella said that “in the world of entertainment, gaming is the most expensive category. People everywhere turn to the game to connect and socialize”. Here, Microsoft’s gaming strategy differs from others, it is done by exposing people with the game they want, focusing on unique investment in content, community, and cloud gaming.
THE RISE IN CLOUD GAMING
According to Baird analyst Colin Sebastian, “while buying Zenimax for Microsoft, check many boxes “Xbox is taking the acquisition strengths as competition. Meanwhile, players’ increased time will significantly help to boost Microsoft’s premier platform. Microsoft tends to host a variety of devices in the cloud for games. Phil Spencer’s Xbox team head has promised to bring the Xbox Game Press Service title to Bethesda. While it may be possible for Bethesda to publish games for play station, most of them are already in the development cycle.
ABOUT THE GAME THEORY
Including blockbuster establishments from ZeniMax as special features would give a new age Xbox support more allure when it takes on the most recent PlayStation. The evaluation of the consoles is comparative, and PlayStation is thought to have an edge, however, the game substance unequivocally drives players. Most of the video games are accessible on personal computers by Windows software. Once Microsoft owns Zenimax and its studios, it would be impossible to change the system.