Microsoft and Sony are moving in Different Directions in the Battle of the Next Generation Gaming Machines
By: Ashwathy Nair
- Serious attempts are being made by Microsoft Corp. to fascinate fans in Japan with its new consoles and network services.
- New Xbox and PlayStation devices are launching this week, likely facing an uphill battle in Japan.
- The focus of Sony is drifting away and fans have begun to note that.
Serious attempts are being made by Microsoft Corp. to fascinate fans with its new consoles and network services in Japan. In the meantime, in 2016, Tokyo-based Sony Corp. has moved its PlayStation business headquarters to California and it has built the US into the largest single market.
This week, new Xbox and PlayStation devices are set to be launched, it will likely face an uphill battle in Japan, where Nintendo Co.’s Switch is enjoying dominance with a family-friendly lineup of games.
But Microsoft could potentially yield strong results by targeting the world’s third-largest video game market, which includes services that can be accessed across a range of devices. Since the Xbox has virtually zero presence in the country, there is plenty of space for it to raise its share.
An analyst at the Ace Research Institute in Tokyo, Hideki Yasuda stated that “After the U.S., the Xbox can make Japan its second-largest market, if it takes the right steps for years to come”. “Attention from Sony is drifting away and fans have begun to note that”.
The shares of Sony rose as much as 1.2 per cent in Tokyo trading and it has gained about 24 per cent this year.
After the poor success of the PlayStation 4 in Japan, Sony has put more emphasis on the US market, according to employees who asked not to be named addressing internal matters.