M.S Dhoni became Brand Ambassador and Investor of the well reckoned Indian fin-tech Khatabook
Highlights
- M S Dhoni has invested in Khatabook amidst the reports that the Firm crossed 2 Crore registered merchants on its app.
- The Company is considering to amplify its market leadership via this association.
- The C.E.O of the fintech welcomed the former Captain of the World- cup winning team in the ‘family’ with warm regards.
The spotlight on Tuesday turned to the former Indian cricket Captain, M.S. Dhoni on the move of investing an undisclosed amount on the fin-tech app Khatabook. He is also aspiring to be the brand ambassador of the start-up. Acknowledging the difference the app has been able to create on the fundamental level, Dhoni stated that there are several emerging start-ups in the country but only a few of them have been able to redefine the ease of doing business here.
Khatabook has contributed significantly in this respect to replacing the out-dated modes of doing business with new tactics to keep track of the finances that have created an impact on the lives of small merchants and retailers positively. Excited for this new venture M. S Dhoni shares, “I am very excited to join them at such a significant point of their journey when they are looking forward to transforming the way of doing business in India.”
Thrilled about this partnership with the World Cup-winning skipper, Ravish Naresh, Co-Founder and the C.E.O of the revolutionizing app said, “ We are delighted to welcome Dhoni in the Khatabook family. He is a true embodiment of the sportsmanship spirit which has inspired all to adapt and evolve as a leader and focus on the greater cause beyond the accomplishments and accolades. This companionship seems like a natural fit for us and we are looking forward to setting new milestones together as we aim to render better financial solutions for a billion Indians.”
From provision stores to mobile recharge stores and garment dealers to renowned jewelers, Khatabook has revolutionized 500 types of businesses in India presently. Its mobile app has presented the interface to its consumers in 11 languages and has crossed 2 Crore registered merchants onboard.
