Restructuring Strategies: Bars & Restaurants Adapting the New Normal
By: Ashwathy Nair
As the COVID-19 disruption continues, bars and restaurants are facing historic levels of uncertainty. They are now focused on restructuring their strategies in order to ensure the health and safety of staff and customers. Bars and restaurants in India are currently facing the most difficult situation in which their future is now at stake. Although the demand for bars and restaurants have decreased, it has not ended and that seems like a light at the end of the tunnel. To get back to the normal, this industry needs to react quickly and it can only be possible for this industry to survive if they intend to cope with the ‘New Normal’.
The industry is returning slowly, however, the restaurateurs are seeking new ways to run their restaurant, which will help them to cope with the new normal and attract the masses. In such a time where people are more concerned about safety, they would like to enjoy their delicacies in a healthy atmosphere, most preferably at home. Importantly, the interest of customers are kept in mind and according to that, the restaurateurs will turn their attention to the ‘new normal’ trend. By investing in smart technologies such as contactless deliveries, online orders, takeaways, etc., social distancing standards can be assured.
With some reinvention and innovation at its height, the post-pandemic period will be entirely different. The patterns which are gaining popularity are the following:
Adjusting the Menu
The desperate time demands smart decisions. Considering most people are working from home, the menu that offers an all-day breakfast or brunch might help in generating more business. Similarly, offering a late-night menu that pairs up with some beverage may arouse more business. The digital menus like QR code menu can help bars and restaurants to become more agile and hygienic as it is contactless.
The pandemic has modified the tastes of consumers for vegan diets, organic food, vegetarian food, sugar-free products, etc. More demand for such food is coming in the future as people are now more aware of their wellbeing. Restaurants will also come up with new menus that will have more food based on plants, gourmet meals, etc., which will ensure that customers are aware of the restaurants’ high-quality food standards.
Nowadays, individuals are more interested and comfortable in ordering food online, rather than the option of visiting restaurants. Dine-in facilities are avoided as much as possible in order to prevent contacts. If people are willing to dine-in, the restaurants have come up with an idea of taking online orders, where clients can receive the menu online and can place an order via their phone. Then they are expected to take it from the counter as soon as the order is ready.
As an option to ease the decline in dine-in sales, the bars and restaurants are now turning into virtual kitchens that are designed to optimize and expand delivery services at nominal prices. To prepare delivery-optimized menu products, cloud kitchens are uniquely tech-enabled. Restaurants are moving online, with the rise of delivery apps like UberEats, which allows customers to order from their favourite restaurants.
For the Bars and Restaurants, it was not an easy run, as the outbreak of the Novel Coronavirus and the national lockdown forced many restaurants into a devastating situation by making them stop fully.
The most realistic path forward for bars and restaurants seems to be adapting to the ‘new normal’ with some reinvention and innovative strategies in the post-pandemic period. What you need to do is continue, embrace and move on with the changing world with the new normal.