MCaffeine, India’s first caffeinated personal care brand
India is now seeing innovations in areas which were once dominated by imported products and foreign brands. MCaffeine is India’s first caffeinated personal care brand. Caffeine penetrates the surface and helps in growth and shine in case of hair and glow and glide in the case of skin. The effectiveness of Caffeine is well researched and documented in the latest dermatology and Trichology.
Confidence over colour; this simple thought guided the development of MCaffeine as a personal care brand. Inner beauty trumps everything else was an idea that Vikas and Tarun, the co-founders of MCaffeine were absolutely convinced about. While conceiving the identity and character of the brand, the duo also laid out strict boundaries for it. We wanted to do research based products that connect with people, says Vikas. The market is full of brands that make you look down upon yourself. We decided that we will never sell insecurities as a brand, says Tarun. To put across their point, MCaffeine runs an online campaign called “Burn the Shadecard”, targeted at colour discrimination and prejudice.
Vikas is a creator who believes that everything has a first time. Conceiving new ideas and building products and systems around them is what excites him. Prior to founding MCaffeine, Vikas served as the Senior Vice-President of operations and growth at Zoomcar, India’s first self-drive car company where he spearheaded pan-India expansion. Previously, Vikas co-founded Trusanga and developed statistical intelligence engines for learning and assessments. He also served Mu Sigma Inc. USA where he developed new business analytics solutions for large retailers. Vikas is an alumnus of IIT-Kharagpur and Univ. of Wisconsin – Milwaukee. His research-driven approach to the modern day business is evident through the published research in intelligent transportation, consumer choice behaviour and online marketing. Poetry and Statistics are two things Vikas can be found reading whenever he finds the time.
Tarun has his feet set firmly in today’s competitive environment which is evident by the fact that he has spearheaded three successful organisations. His endeavours include heading Business at Box8; one of the largest food delivery chain with 60 outlets in Mumbai, Pune and Bangalore. The man behind the Setup and scaling up the entire business from scratch over 2 years while managing over 600+ member team across verticals. This surely speaks volumes about his capability. The man is not just a connoisseur in the business world but in the tech world as well. His tenure at Mphasis, a sister concern of HP gave him a chance to root himself in tech. Tarun’s excellence in every field speaks volumes about how he has scripted the evolution and helped draw a veneer outline of brands he’s had his share work with. Stand up comedy is what excites him and he enjoys being on the stage once in a while.