Password Sharing: Netflix, Amazon, Disney+ want you to stop

By Sanjay Maurya

News Highlights

Password Sharing: streaming services like Netflix, Amazon, and Disney+ want to stop you.
two out of every five online adults have exchanged passwords for online accounts with friends or family members.
There are 56% of online adults aged 18 to 29 who have exchanged passwords.

Netflix, Amazon, Disney+ Streaming services want you to stop Password Sharing

All of us are watching web series and movies on online platforms such as Netflix, Amazon, Disney+, and others throughout the lockdown and other days. Many times, your friends and family many times use the app from your password, but now streaming services like Netflix, Amazon, and Disney+ want to stop you.

This is the latest edict from the streaming platform, which hopes to stop the widespread habit of exchanging account passwords by not alienating viewers who have become accustomed to the breach.

“To be honest, the market has been moving in that direction. It’s a matter of when rather than if “Tuna Amobi, a CFRA analyst, agreed. “With these recent entrants, the world seems to be pretty fixed, so now seems like a decent chance to get a much better grip on subscribers.”

Some Netflix users started receiving popups in March asking them to confirm their account by entering a code sent by email or text, but they also had the option of doing so “later.” Netflix did not specify how many participants were included in the test or whether it was just conducted in the United States.

According to Amobi. “Handled the wrong way, there’s a bad effect to take a move like this.”

According to the Pew Center for Internet and Technology, about two out of every five online adults have exchanged passwords for online accounts with friends or family members. It’s even higher for millennials: 56% of online adults aged 18 to 29 have exchanged passwords.

I think it’s a brilliant idea to be able to share your account to help family and friends save a few bucks, said Ryan, an IT director from Las Vegas.

Another research involves a family member or friend paying for an account outside of the home, or, less generally, multiple households dividing the bill. According to Leichtman Research Group’s report, 16% of all households have at least one utility that is entirely paid for by someone else. For those aged 18 to 34, the percentage rises to 26 percent.

According to the most recent statistics from research company Park Associates, sharing or stealing subscription service credentials cost an unprecedented USD 2.5 billion in sales in 2019, and that figure is projected to climb to nearly USD 3.5 billion by 2024.

That may be a small portion of the USD 119.69 billion eMarketer expects will be spent on video subscriptions in the United States this year. However, subscription growth is declining and prices are rising.