Taglr unveils digital advertising platform- “ShopperAds”
Mumbai, November 18th, 2019: Taglr, India’s leading search engine for shoppers formally unveiled ShopperAds, a digital advertising product designed for brick and mortar stores as well as e-commerce businesses that delivers streamlined and qualified traffic. The new platform addresses the major challenge of most online stores/e-tailers today of growing costs of customer acquisition and dwindling per customer spends by optimizing the purchase intent with specific and accurate information regarding the products. Taglr is India’s first shopping search engine that enables shoppers to discover 0.8 million+ products from 100+ websites on a single interface. Taglr’s team has been doing a test run of the platform for the last month with highly encouraging results which prompted the decision to launch it to the market officially.
Commenting on the new platform, Anirudha Khopade, Business & Technology head, Taglr, said “India’s average e-commerce conversion is about 2.8% which means that about 97% of visitors are not making immediate purchases. The traffic we deliver to our advertisers primarily consists of high intent shoppers who are more likely to make a purchase, since they have already spent about 60-90 seconds previously browsing products from various sites via Taglr. “In India, the advertising and marketing industry is set to grow at 11% per year, among which digital marketing is growing the fastest at about 32% annually, giving a boost to advertisement expenditure through digital channels.” He further added.
Taglr started its journey in 2017 with a vision to transform the e-commerce shopping experience in India. It is an advanced AI and ML-driven search engine that provides information for any product which is equivalent to the manual search of 100+ websites in just one click, saving precious time for today’s tech-savvy consumers who are pressed for time. Recently concluded Boston Consulting Group’s Center for Customer Insight (CCI) survey shows that 85% of consumers check at least two data points before buying anything online. With Taglr’s cutting-edge in-house proprietary algorithms and automated analysis of past purchase pattern one can get product recommendations and their comparative study from these 100+ websites. The Mumbai-based bootstrapped venture currently has 100 employees. In two years, the team has curated products from over a 100+ web stores and is forecasted to achieve 6 million monthly visits by January 2020. Though young in terms of years of operation, the collective expertise of the team has helped it to create a platform that will make online shopping experience more fun and less time consuming for today’s consumers while making it more effective for e-tailers/websites.