Design is the fundamental soul of a man-made creation – WTA Studios Private Limited
Simplicity is everything when it comes to great UX and UI. Albert Einstein famously said, “Any darn fool can make something complex; it takes a genius to make something simple.” Similarly, the user experience of any product should be as simple and straightforward as possible. Great UX design and development is all about simplifying the user’s journey, this means getting rid of all the elements that aren’t absolutely necessary.
“UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.” Therefore, the brainchild of a young amicable designer, WTA studios was conceptualized aiming to solve problems and build meaningful products. They think App and UI/UX Design by them are, delivering end-to-end solutions for Web, Mobile, and AR/VR/MR to companies of all sizes. They gather insights business needs through different forms of research to properly understand customers requirement.
THE WINDING ROAD TO SUCCESS THROUGH HURDLES-A JOURNEY
According to Mr. MANISH SURAPANENI Founder, CEO, and Head of Design – he says like many others, he wouldn’t say that he is a born entrepreneur. He was just 23 when, he quit his job and decided to make the bravest move of his life, despite knowing the fact about his financial situation. He remembers every part towards success like, initially managing a team all day and doing freelancing projects by night to keep their company afloat. He is glad that, he worked out so well to achieve these heights! He also believes that his passion, obsession and the most important factor – time, have led him to this position today. The grit pushed him to make numerous decisions that he knew were the right ones. Life has been all about hustling, hustling, and hustling till now, and he is sure that this won’t stop for the next 10-15 years.
THE CURRENT BUSINESS CLIMATE
The past few years have not been very favorable for India, technology has been changing every day and new innovations come up regularly. Building the right product is a huge process and keeping scalability in mind is one of the most important things. You can’t really trust every technical individual or company who throws jargon to make you believe them. In this constantly evolving and competitive industry, WTA Studios believes that having a portfolio with quality products and App building processes is the key to getting clients in the current business scenario.
“THE BEST STARTUPS GENERALLY COME FROM SOMEBODY NEEDING TO SCRATCH AN ITCH.”
Any time is a good time to start a company. “The market in 2016 was definitely less evolved compared to today, not many people were aware of, or implementing newer trends in design and tech, and everything was mostly about making money. The past 3 years have been transformational for startups and product companies, especially in India. The inexperience of working with product teams, they have seen the rise in awareness at various levels. The industry is much matured now, and it’s a good time to be a startup or any other production company in India right now. Therefore it is said that – Don’t be a lone wolf. Lean on the experience and smarts of your teammates, investors, and mentors to help solve the tough problems and take advantage of the opportunities.”
SUCCESS IS NOT THE KEY TO HAPPINESS, HAPPINESS IS THE KEY TO SUCCESS. – STRUGGLE STORY
According to Designing Head, they wouldn’t call it a struggle, they hustled like everyone else in the industry and paid share dues to become who they are today. Every company should face a near-death experience, where they come very close to the end and come together to put in all their efforts to re-emerge themselves. That was 2017 for them, they got back on their feet and things started aligning in their favor, for now, they are flooded with leads and working at full capacity.
CLIENTS AND MARKET CHANGING TRENDS
Throughout the market, they worked on a number of great projects over the past years, However, biggest clients would have to be P&G, PWC, Greenko, Amara Raja, Stylmart from Belgium & American Auto Auction from Dallas amongst other budding products in India.
Learning and adapting new technologies is one of the core strength for WTA Studios and an integral part of their business strategy. They always going ahead and extra mile to make sure that their pace is intact with changing market trends. The new technologies, frameworks, mindset, and anything else, WTA’s culture comes from a foundation of positive change and growth towards it timely.
R&D is the backbone of their innovation and changing trends, it is a key parameter for any tech company’s growth. WTA regularly invest their time in R&D to bring in new technologies and IT practices that support their business. Mr. Manish himself and the CTO dedicate at least 40 to 50 Hours a month only for R&D on both technologies & processes.
EMPLOYEES CONNECTION: BACKBONE OF WTA
A company is nothing without its employees, they believe in engagement more than contentment. Engaged employees come into work every day without being confined by their JDs, they are the ones who go that extra mile, who over-deliver and ultimately contribute to a healthy culture. It is only – these employees that grow exponentially and with them, the company peeks on heights. Keeping the employees happy is ultimately a step to optimize the work they receive from them grow constantly and encouraging them is an Add-on to their plate.
AMPLIFYING MESSAGE BY INFLUENCERS
The influencing and following have changed them for over the years, as looking up to a diverse group of people and currently follow a lot of positive motivators like – Sadguru, Vishen Lakhani, Jay Shetty, Navin Jain, Jeff Bezos, Elon Musk and more from the industry. The CEO of WTA says, it’s all about doing things consistently, they have to be consistent with their obsession and work every day. Evolving with the ‘time’ is the only way to stay on top of your game and identifying your gaps in the business. Learning new skills or new ways to improve existing skills and keep growing is his personal opinion to convey further
PLOY DODGED: FUTURE PLANS
The plan for WTA by 2020 is to become a process-oriented company integrated with all the latest IT best practices. They are looking to segregate the company into two primary verticals: Design Ops and DevOps. They’re strategizing and building process and documentation for the same respectively.
They consider every project delivery to be an achievement for them. Each one brings with it new challenges and ideas that help them to grow as a team. The past year has been no different, from delivering the biggest platform in the history of WTA with the best scalable architecture, to successfully implementing CMMI Level 3 practices for their latest project. The company has seen 3X growth from 2018 to 2019 and they’re expecting 5X growth to this financial year.
MESSAGE – BUSINESS CONNECT READERS
By understanding customers and their pain points, they don’t want them to get confused when it comes to selecting their ideal IT vendor, they always try to bring ineffective processes. That’s how this cycle allows their customers to understand the project outcomes before project commencement and have a clear idea of how the project will be executed.
Hereby, they enhance the value of the product but also creates a foundation for future versions and business opportunities.