After Two Years of Voda Idea Merge, It Integrates to Create a New Identity
It has been two years now since the biggest merger in India’s telecoms market between Vodafone and Idea have been completed to form the country’s largest telecom operator. But it found itself in the unenviable position and was fighting a desperate battle for survival. The whole telecom value chain- from Vodafone Idea’s employees to its consumers have been waiting for some resolution. Now, just when Vodafone Idea got off in India, its joint venture telecom business in the country has sent out a strong signal that it is back to the field and will continue to be around for the years to come. It plans to rebrand itself as the debt- ridden telecom’s carrier after it has been losing customers, has planned to change its image.
Vodafone Idea announced a combined brand identity that would strengthen its position as a major telecom provider in India. The comeback of Vodafone Idea with rebranding itself now will be known as ‘Vi’ (pronounced as We) and will also be coming up with a new logo. The managing director and chief executive officer of Vodafone Idea Ravinder Takkar said on the significance of the new brand ‘Vi’ by addressing the media that, “Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating the two large networks, our people, and processes. And today, I am delighted to present Vi.” The unified brand will be focusing on improving digital services for the customers in India. The shares of telecom companies have risen by over 4 percent after the rebranding of the Vodafone Idea plan was made public.
This is totally worth it to be said that the rebranding was announced at a time amidst the increased competition and stress in the country’s telecom sector. The company’s action is probably aimed at the creation of a single brand to reduce costs and pose a bigger challenge to the two other major telecom companies in the country.