ARM Pearl Beauty: A Revolutionary Cosmetic Brand, Meticulously Blending Modern Innovation with Natural Ingredients
Choosing a cosmetic brand can significantly influence one’s style and overall aesthetic in the vast realm of beauty and make-up. You can choose from a wide variety of cosmetic products that cater to different interests, whether you are aiming for a natural look or want to make a bold statement. In the rapidly evolving cosmetics world, a name that stands out as the epitome of innovation and excellence is ARM Pearl Beauty, a leading natural ingredients-based brand.
Anandas Ram Mohan, a renowned entrepreneur and visionary leader, laid the foundation of ARM Pearl Beauty sixteen years back, to empower people by educating them about true beauty.
Over the years, the company has been manufacturing a varied range of skin, hair, and body wellness products aligned with customers’ age groups and expectations. One of its key products is ARM Pearl Glowing Night Cream which helps in targeting pigmentation, dark circles, and overall skin tone improvement. Its recent launch NightRevive is a unique Face Night Serum that reduces wrinkles, evens skin tone, and hydration and gives a radiant glow.
Based in the bustling city of Hyderabad, Telangana, ARM Pearl Beauty envisions establishing itself as a community to represent the country to the world and stand for the definition of true beauty. The core values of the company are giving the customers the best product possible, prioritizing customer satisfaction over sales, and influencing people in the right direction of beauty standards, which remain the guiding principles for the team.
Creation of a Legacy
Founded in 2008, ARM Pearl Beauty is based on the key principles of quality, integrity, and innovation. The man behind the idea, Ram Mohan got his first inspiration from women who faced lots of adverse situations due to their lack of self-confidence. Later, it inspired him to impart wisdom to other people about skin and hair care, which in turn will reflect on self-confidence and one’s true worth.
Thriving Among the Challenges
As a business leader in manufacturing and supplying within the cosmetics segment for so many years, the leading man had his set of challenges, but the experience was nonetheless rewarding.
As Ram Mohan shares, “In the initial years of our journey, with lots of foreign brands that purge people with their false beauty standards, society has started looking at beauty from an entirely different perspective. They have their definition of beauty; to look a certain way is called beautiful these days.
An Edge Over the Peers
Every product at ARM Pearl Beauty is handcrafted by ARM Pearl Beauty after a lot of research. The team believes in natural ingredients instead of chemical-based and animal cruelty. This gives the company an edge over its peers.
Another differentiating factor of ARM Pearl Beauty lies in the fact that they craft products with a perfect combination of science, technology, and a tinge of nature’s secret while aiming to provide something better, more natural, eco-conscious, and sustainable. They don’t prioritize sales; they prioritize the customers’ needs, and that is what separates them from the crowd.
The Dedicated Team
ARM Pearl Beauty embarked on its journey as a small endeavour with two employees. At present, the company has a team of 25 dedicated and committed employees who stand with the company through thick and thin.
Notable Success Over the Years
ARM Pearl Beauty has seen remarkable growth in its customer base in the last 17 years. It has established a solid presence in southern India and proudly serves over a million happy consumers today.
Looking ahead, the company is striving to conquer pan-India markets in a bigger way and global markets as well in the next phase of its expansion plan.
Words of advice
Advising young entrepreneurs, Ram Mohan shares, “Work towards your goal in any situation, and success will follow.”
