+91 70111 97831
  • About us
    • Data Analyst Team
    • Magazines Sections
    • Editorial Team
  • Advertise with us!
  • Business review
  • Guest writers
    • Guest Contribution
  • Subscription
  • Career
  • Testimonials
  • Contact us
  • Sitemap
Thursday, March 23, 2023
International Magazine
Business Connect | Best Business magazine In India
Upcoming Event
  • News
    • All
    • Blog
    Realme C55 launches with iPhone-Like 'Dynamic Island' in India: Specs and Price

    Realme C55 launches with iPhone-Like ‘Dynamic Island’ in India: Specs and Price

    6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

    6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

    Indian-Origin Laxman Narasimhan Takes Over as CEO of Starbucks

    Indian-Origin Laxman Narasimhan Takes Over as CEO of Starbucks

    Acer Nitro 5 Gaming Laptop brings AMD Ryzen 7000 Series to India: Price & Specifications

    Acer Nitro 5 Gaming Laptop brings AMD Ryzen 7000 Series to India: Price & Specifications

    Amritpal Singh Manhunt: Internet Services in Punjab to Remain suspended Till March 21

    Amritpal Singh Manhunt: Internet Services in Punjab to Remain suspended Till March 21

    Elon Musk Makes Headlines Again with Automatic Poop Emoji Response for Press Enquiries on Twitter

    Elon Musk Makes Headlines Again with Automatic Poop Emoji Response for Press Enquiries on Twitter

    Samsung expands its 5G smartphone lineup in India with Galaxy A54 and A34: Price, specs & more

    Samsung expands its 5G smartphone lineup in India with Galaxy A54 and A34: Price, specs & more

    PhonePe Secures Additional $200 Million Funding from Walmart to Fuel Expansion Plans

    PhonePe Secures Additional $200 Million Funding from Walmart to Fuel Expansion Plans

    IPL Owners Eying ‘Major League Cricket’ 2023: CSK, MI, KKR & DC Set to Buy Teams in USA

    IPL Owners Eying ‘Major League Cricket’ 2023: CSK, MI, KKR & DC Set to Buy Teams in USA

  • Magazine
  • Interior Design
  • Press Release
    • PR Enquiry
  • Success Stories
  • Latest Edition
  • Launchpad
  • Blogs
  • Testimonials
No Result
View All Result
  • News
    • All
    • Blog
    Realme C55 launches with iPhone-Like 'Dynamic Island' in India: Specs and Price

    Realme C55 launches with iPhone-Like ‘Dynamic Island’ in India: Specs and Price

    6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

    6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

    Indian-Origin Laxman Narasimhan Takes Over as CEO of Starbucks

    Indian-Origin Laxman Narasimhan Takes Over as CEO of Starbucks

    Acer Nitro 5 Gaming Laptop brings AMD Ryzen 7000 Series to India: Price & Specifications

    Acer Nitro 5 Gaming Laptop brings AMD Ryzen 7000 Series to India: Price & Specifications

    Amritpal Singh Manhunt: Internet Services in Punjab to Remain suspended Till March 21

    Amritpal Singh Manhunt: Internet Services in Punjab to Remain suspended Till March 21

    Elon Musk Makes Headlines Again with Automatic Poop Emoji Response for Press Enquiries on Twitter

    Elon Musk Makes Headlines Again with Automatic Poop Emoji Response for Press Enquiries on Twitter

    Samsung expands its 5G smartphone lineup in India with Galaxy A54 and A34: Price, specs & more

    Samsung expands its 5G smartphone lineup in India with Galaxy A54 and A34: Price, specs & more

    PhonePe Secures Additional $200 Million Funding from Walmart to Fuel Expansion Plans

    PhonePe Secures Additional $200 Million Funding from Walmart to Fuel Expansion Plans

    IPL Owners Eying ‘Major League Cricket’ 2023: CSK, MI, KKR & DC Set to Buy Teams in USA

    IPL Owners Eying ‘Major League Cricket’ 2023: CSK, MI, KKR & DC Set to Buy Teams in USA

  • Magazine
  • Interior Design
  • Press Release
    • PR Enquiry
  • Success Stories
  • Latest Edition
  • Launchpad
  • Blogs
  • Testimonials
No Result
View All Result
Business Connect | Best Business magazine In India
No Result
View All Result
Home Blog

FMCG Giant PepsiCo Gambit: The Big Picture?

fanzineindia by fanzineindia
May 7, 2019
in Blog
FMCG Giant PepsiCo Gambit The Big Picture - Business Connect

FMCG Giant PepsiCo Gambit The Big Picture - Business Connect

Share on FacebookShare on Twitter

Written by: Dr. Amit Mishra

Prima facie indicates that there may be more to the controversy, as visible to the general public, of Rs. 4.2 crore lawsuit against four Gujarati potato farmers belonging to Sabarkantha, Banaskantha and Aravalli districts, by Indian FMCG (Fast-moving consumer goods), PepsiCo, to settle the case if the farmers stop growing the registered potato variety FC-5 used in its Lays chips.

RelatedPosts

Beyond the Clouds: Discovering the World’s 10 Tallest Buildings

What Are the Benefits of Social Media Listening for Businesses?

The Importance Of Digital Identity Management For Enterprises

Irrespective of the gains from MNCs (Multinational Corporations) in the form of jobs, revenue, and brands it’s a wakeup call and the best time to evaluate the pros and cons of these gigantic, faceless companies. Why the case does need focus and investigation? Or Can we predict the impact of this case on India’s Agribusiness? The matter of debate is, on one hand, the ignorance of poor farmers about IPR (Intellectual Property Rights) laws while on the other hand, it’s about the threat that was given by MNC to the local farmers.

Although it looks odd to think in today’s globalization era, however, we must remember the past where foreigners had engaged with India as members for their business interests only! There is an old saying by Spanish born American Philosopher “Those who cannot remember the past are condemned to repeat it.”

So, What was the battle all about? What are the protection laws for illiterate, ignorant, poor farmers in the Indian Penal Code?

According to the reports, the beverage MNC cited Section 64 of the Protection of Plant Varieties and Farmers’ Rights (PPV&FR) Act, 2001 to claim infringement of its rights. However, farmers groups called upon Section 39 of the same Act, which specifically gives the right to local farmers and is protected under this Act, so long as the name is not changed and selling of seed is not done under a new brand name.

In the year 1995, India became the founding member of WTO protection of plant varieties law that is unique and is pro-farmers, especially in the TRIPS agreement. According to Section 39, it allows farmers to save, use, grow, regrow, exchange, share or sell his farm produce including seed of a variety.

For farmers groups as well as the corporate farming industry, the case is being seen as a paradigm and has compelled us to think about how other food crops are being developed, grown and sold in the country, still, biotech crops like Bt cotton, Bt brinjal are yet to come in the market!

This is probably the first case of its kind in India in a post-WTO world where the plant breeders alleged IPR infringement against farmers which ultimately has posted a new challenge for the farmers, the farmer organizations and the social rights organization or NGOs.

The story played out in Gujarat with PepsiCo’s lawyer extending a settlement on the compulsory submission of an undertaking from the farmers of not using its registered variety and removing their existing stocks, or joining hands with PepsiCo’s collaborative farming programme by which farmers could buy seeds from the company and sell produce back to the company.

According to the spokesperson of PepsiCo India, they took judicial alternative against people who were illegally dealing in their registered variety. “The act was done to protect our rights and safeguard the larger interest of farmers that are engaged with us and who are using and getting benefits from seeds of our registered variety.”

“This is a test case of the exploitation of farmers under the WTO regime by corporate companies,” expressed Hannan Mollah, General Secretary of the All India Kisan Sabha.

In response, Farmers organizations have put forth their request for the Central government’s intervention under Protection of Plant Varieties and Farmers’ Rights Authority (PPV & FRA) to make a submission in court on the farmers’ behalf and fund their legal costs through the National Fund.

In developing nations MNCs create competition to micro, small and medium enterprises, increased pollution, improper diffusion of profits and Foreign exchange, and economic distress. Considering the influence and impact of MNCs, there is significant scope for business leaders to support reform and action in this sector to attain obligatory transparency to avoid any such incident in future.

With the recent trends of India emerging as the fastest growing economy by supporting entrepreneurship and innovations, Young Entrepreneurs need to focus on excelling the qualities and standards of Indian brands by understanding the perception of customers in depth to dominate the global market. By facilitating access to knowledge and awareness regarding IPR laws to employees through training and workshops will finally encourage the development of culture, science, and innovation in business and may assist them in almost every sphere of business development and competitive strategy, including avoiding dispute.

Previous Post

Intellemo

Next Post

Pinnacleworks

Related Posts

Beyond the Clouds: Discovering the World's 10 Tallest Buildings
Blog

Beyond the Clouds: Discovering the World’s 10 Tallest Buildings

by admin
March 22, 2023

Beyond the Clouds: Discovering the World's 10 Tallest Buildings Written by Sanjay Kumar As cities around the world continue to grow...

What Are the Benefits of Social Media Listening for Businesses Business Connect | Best Business magazine In India
Blog

What Are the Benefits of Social Media Listening for Businesses?

by admin
March 20, 2023

What Are the Benefits of Social Media Listening for Businesses? The importance of social media as a marketing tool cannot be...

The Importance Of Digital Identity Management For Enterprises

The Importance Of Digital Identity Management For Enterprises

March 20, 2023
7 Strategies To Provide A Seamless Customer Service

7 Strategies To Provide A Seamless Customer Service

March 20, 2023
How To Use Local Marketing Strategies To Grow Your Business?

How To Use Local Marketing Strategies To Grow Your Business?

March 20, 2023
Next Post
Pinnacleworks, Digitally Swelling the Leap of Technological Adaption Globally

Pinnacleworks

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Realme C55 launches with iPhone-Like 'Dynamic Island' in India: Specs and Price

Realme C55 launches with iPhone-Like ‘Dynamic Island’ in India: Specs and Price

March 22, 2023
6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

March 22, 2023
Piyush Construction: Provider of quality construction services to revamp construction industry

Piyush Construction: Provider of quality construction services to revamp construction industry

March 22, 2023
Beyond the Clouds: Discovering the World's 10 Tallest Buildings

Beyond the Clouds: Discovering the World’s 10 Tallest Buildings

March 22, 2023

Recommended

Nissan's Sub-Compact ‘SUV Nissan Magnite’ to Launch on December

Nissan’s Sub-Compact ‘SUV Nissan Magnite’ to Launch on December

November 26, 2020
Top 4 Apps to efficiently manage Money | Business Connect

Beneficial Apps to efficiently manage Money

February 7, 2020

Most Popular

Realme C55 launches with iPhone-Like 'Dynamic Island' in India: Specs and Price
News

Realme C55 launches with iPhone-Like ‘Dynamic Island’ in India: Specs and Price

March 22, 2023
6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities
News

6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

March 22, 2023
Piyush Construction: Provider of quality construction services to revamp construction industry
Guest Posts

Piyush Construction: Provider of quality construction services to revamp construction industry

March 22, 2023

Business Connect is a business magazine whose name is derived from Business Community which connects entrepreneurs, executive officers and VCs. With a mission to have one of the highest readership figures of senior-level executives and investors in India, Business Connect brings its edition on monthly basis.

Follow Us

Recent News

Realme C55 launches with iPhone-Like 'Dynamic Island' in India: Specs and Price

Realme C55 launches with iPhone-Like ‘Dynamic Island’ in India: Specs and Price

March 22, 2023
6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

6.6 Magnitude Earthquake in Afghanistan Causes Strong Tremors in Delhi-NCR & Other Parts; Results in 11 Fatalities

March 22, 2023

Contact Information

Address: 807, DDA 2, District Centre, Janakpuri West, New Delhi-110058

Phone Number: +91-11-41065208, 42636209

Mail: abhishek@businessconnectindia.in / events@businessconnectindia.in

Contact to Get Feature as Guest Post : info@businessconnectindia.in

  • About us
  • Why us
  • Healthcare
  • Guest writers
  • Career
  • Contact us

© 2020 All Rights Reserved by Business Connect India

No Result
View All Result
  • News
  • Magazine
  • Interior Design
  • Press Release
    • PR Enquiry
  • Success Stories
  • Latest Edition
  • Launchpad
  • Blogs
  • Testimonials

© 2020 All Rights Reserved by Business Connect India

Need Help? Chat with us
Start a Conversation
Hi! Click one of our member below to chat on Whatsapp
The team typically replies in a few minutes.
Ashish Kumar
Sales & Support