Marketing That Feels How Afternoon is Redefining Brand Engagement with Bold, Story-Driven Strategies
I n a world where engagement is the currency of brand success, Afternoon, the Mumbai based creative marketing agency, is redefining how brands connect with audiences. By weaving bold storytelling with smart strategy, Afternoon crafts campaigns that don’t just capture attention but create lasting emotional impact. Whether it’s helping startups find their voice, expanding retail footprints, or reinventing legacy brands, Afternoon ensures that marketing isn’t just seen—it’s felt, remembered, and acted upon.
The Art of Experiential Marketing: Afternoon’s Signature Style
Afternoon’s success is rooted in its ability to craft campaigns that deeply resonate with audiences. From the whimsical Candy-land, designed to evoke childlike wonder, to India’s first-ever experiential Ice Cream Festival, celebrating indulgence, Successfully marketing Tata Housing’s first-ever low-cost housing project, Shubh Griha, and redefining luxury marketing with the success of Piramal Mahalaxmi and Aranya in South Bombay, Afternoon excels in blending creativity, innovation, and a deep understanding of consumer behavior.
These unique intellectual properties (IPs) do not just attract crowds— they create immersive brand experiences that drive tangible results. Some of these pioneering concepts, including standout projects for Phoenix malls, Piramal Realty, Tata Housing were spearheaded by founder Shubham Pandey in his personal capacity before Afternoon was established, laying the ground work for the agency’s signature approach. Today, Afternoon continues to blend strategy with spectacle, delivering increased footfalls, heightened engagement, and measurable ROI for retail brands.
“Experiential marketing isn’t just about flashy events; it’s about creating stories that people want to be a part of,” says Shubham Pandey, the visionary founder of Afternoon. Under his leadership, the agency has become synonymous with campaigns that combine creative flair with strategic depth.
Empowering Startups and Established Brands with Tailored Solutions
Afternoon has carved a niche in empowering both startups and established brands to scale effectively. Recognizing that every brand has its own story, the agency employs a data-driven approach to create campaigns that enhance brand equity while delivering sustainable growth.
Their work for brands like Disney, Sony Pictures and other renowned brands showcases a remarkable ability to blend global aesthetics with local relevance. Start- ups that partner with Afternoon benefit not just from creative campaigns but also from strategic mentorship. The agency’s focus on collaboration ensures that even fledgling brands can achieve the impact and visibility typically reserved for industry giants.
Retail Reimagined: Turning Spaces into Stories That Sell
With years of retail marketing expertise, Shubham has helped emerging brands expand footprints, scale up, and win with sharp marketing strategies. His experience fuels Afternoon’s success in crafting impactful campaigns for Upcoming, or estaiblished retail brands alike, ensuring they don’t just enter the market but make a lasting impression.
Afternoon has become a trusted partner for brands looking to carve their space. Known for its innovative approach, the agency ensures its campaigns don’t just stand out but create real, lasting impact.
Successfully executing high-engagement campaigns in remote locations like Bareilly and Agartala for Timezone showcases Afternoon’s operational excellence and adaptability. With a growing focus on design-driven storytelling, Afternoon has transformed Gold Cura’s branding with visually compelling campaigns and strategic positioning.
New additions to their portfolio, such as Bombay Island Coffee, further highlight Afternoon’s versatility, seamlessly managing both offline and digital mandates for emerging and established brands alike “The retail landscape is constantly evolving, and brands need to keep up,” Shubham explains. “At Afternoon, we aim to bridge the gap between commerce and emotion, delivering experiences that consumers don’t just see—they feel.”
Shubham Pandey: The Vision Behind the Creativity
While Afternoon thrives as a collective, its foundation is rooted in the vision of Shubham Pandey. With over 15 years of experience, Shubham’s journey is a masterclass in blending creativity with strategy. His experience with top international agencies such as Brash Brands, London Advertising, Ruya, and Science and Sunshine has further enriched his insights and deep knowledge of global and local markets.
His storytelling finesse, sharpened through collaborations with renowned photographers and artists Dabboo Ratnani and Tarun Khiwal, infuses Afternoon’s campaigns with a distinct cinematic flair, transforming brand narratives into visually compelling experiences His leadership style is as dynamic as his ideas.
Described as a mentor who inspires innovation, Shubham has cultivated a culture at Afternoon that prioritizes bold thinking, collaboration, and continuous learning. It’s no wonder the agency has become a beacon for brands seeking fresh perspectives.
What’s Next for Afternoon?
As the marketing rapidly evolves, Afternoon is not just keeping pace—it’s setting the agenda. With an expanding portfolio of original IPs and a growing roster of forward-thinking clients, the agency continues to push the boundaries of what marketing can achieve.
Whether through pioneering digital strategies, exploring untapped creative mediums, or scaling its flagship IPs to new heights, Afternoon remains relentless in its pursuit of campaigns that challenge convention and spark cultural conversations. audiences is a testament to the enduring power of creativity. At the helm of this creative revolution, Shubham Pandey isn’t just an entrepreneur—he’s a visionary reshaping industries, one bold, transformative idea at a time.
