Kikoy Promotions LLP: Offering Performance-driven And Tailored Marketing Solutions That Propel Growth
Company Of The Year 2024
In this ever-evolving consumer landscape, loyalty programs have emerged as effective tools that transform the way brands and customers engage. The Indian loyalty program market is poised for accelerated growth over the years.
At present, it is thriving, with a value of US$5.37 billion in 2024. It is further expected to reach US$8.02 billion by 2028. Rising consumption and income among consumers will empower this growth. The industry will also receive growth support from the thriving Indian startup environment. Digitalization, on the other hand, is expected to support innovation and the industry’s competitive landscape.
TopRewards, an end-to-end marketing agency specialising in consumer promotions, brand marketing, and distributor loyalty programs, empowers brands to surprise their customers with incredible rewards and affordable deals. Based in the bustling city of Mumbai, TopRewards is an initiative of Kikoy Promotions LLP and specialises in marketing, promotions, and loyalty programs for consumers, brands, and channel sales and distributors.
It offers a comprehensive range of solutions to varied marketing related problems and creates high-impact promotions to help brands grow and succeed. The sole mission of the company is to strive for the growth of its clients by rewarding their consumers and making them happy!
THE KEY OFFERINGS: AT A GLANCE
TopRewards is renowned for offering a varied range of seamless services and empowering clients to promote their brands distinctly. The objective of a promotional campaign is to attract consumers to make purchases.
To make it successful, it needs a clear form of communication that a consumer can’t ignore and that will instantly catch their attention. TopRewards follows two distinct strategies to create successful marketing campaigns. The first one is to communicate the promotions through communication channels. It includes SMS-based, SMS+Web-based, only Web-based, and also WhatsApp-based solutions.
The second one is to be in the form of execution, including on-pack promotion, physical promotion, digital voucher, in-pack promotion, and physical voucher. Here, the clients are free to choose from a varied range of options to communicate their rewards to the consumers, including cash-back offers, shopping vouchers, scratch-and-win, salon rewards, food and beverage coupons, and so on.
MEET THE MAN BEHIND THIS MARKETING PIONEER
HARSH KALYANI, CHIEF EXECUTIVE OFFICER
TopRewards is the creative vision of a visionary and innovative founder-CEO, Harsh Kalyani, with years of expertise in developing effective promotional and tactical consumer campaigns. The leading man, Harsh Kalyani boasts a remarkable journey that transitioned him from a business development professional to a leader in the realm of marketing.
His academic background includes a graduation and Masters in Computer Science from Mithibai College, a Masters in Information Management from Mumbai Educational Trust, and a recent completion of a Sales & Marketing Diploma from IIM, Indore, in 2022, which complements his indomitable spirit. In addition to being the CEO and founder of TopRewards, Harsh Kalyani also has a long list of academic achievements.
With 15 years of experience in the marketing realm, Harsh Kalyani is an inspiring, result-driven, and dynamic business leader. He is well known for his innovative implementation techniques to boost customer acquisition and retention.
REDEFINING SUCCESS THROUGH CLIENT-CENTRIC CULTURE
Aiming to provide the best solution services and consulting, TopRewards has been serving a broad clientele in the food, automobile, pharmaceutical, and FMCG industries, to name a few. The culture at TopRewards is client-centric.
The dedicated team at TopRewards focuses on rewarding both its clients and their consumers with the best marketing tactics and eventually increasing sales, both offline and online. They strive to make consumers look smart while serving clients with maximized profits in the form of sales. Positive feedback from clients showcases the effectiveness of this approach.
AN EDGE OVER THE PEERS
TopRewards’s deep knowledge of the marketing and rewarding space is a key differentiator. It is not just efficient with its ideas but also effective with its work. The team is able to provide up to a 90% discount and a good cut at the same time on the promotional offers incurred otherwise. They provide great perceived value at a reasonable price!
ALLIANCES AND PARTNERSHIPS
Notably, TopRewards has grown and established itself as a prominent player in marketing and promotion. It has been able to build and deliver innovative solutions to consumers through brand alliances and partnerships. TopRewards specialises in maintaining relationships with brand partners and managing them for mutual benefit both for the client and the company.
Present day, the company proudly holds tie-ups with 2000+ merchants across industries like food, apparel, travel, retail, etc. Within four years of its journey, TopRewards has become an industry trailblazer. It not only reflects the trust and satisfaction the clients have in the firm’s services but also reaffirms the team’s hard work and Harsh’s visionary approach to success.
FUTURE OUTLOOK
TopRewards envisions becoming the largest rewards and marketing agency in the next 10 years by rewarding and delighting consumers all around the world! In addition, it is planning to enhance its geographic reach and broaden its range of products.
