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50 Plus Assist

50 Plus Assist

Providing compassionate athome care for elders, “50 Plus Assist” by Dr. Mrigna Nagraj enhances the quality of life for elderly individuals

Introducing 50 Plus Assist, a well-established elder care service company that specializes in delivering compassionate at-home care for elderly individuals in India.

Established in 2015, and spearheaded by an inspiring and influential woman entrepreneur, Dr Mrigna Nagraj, and an equally illustrious team of Elder Care Specialists (ECS), the endeavour plays a crucial role as companions, friends, and resources to elderly clients. They engage in an array of activities, like going on trips, reading and discussing articles, helping with blogging, playing games, encouraging hobbies, and arranging communication via Facebook, Skype, and email. By creating deep relationships and enhancing their everyday experiences, 50 Plus Assist’s holistic approach aims to strengthen the elder clients’ overall well-being and quality of life.


The 50 Plus team is dedicated to providing the highest quality of care to elders with a personalized approach in their ambition to redefine and elevate the standards of at-home care for the elderly in the years to come. Key offerings include –

• Companionship Service: 50 Plus Assist’s Companionship Service recognizes the value of mental and social stimulation and aims to bridge the gap between generations by creating meaningful connections. By providing this service, they want to lessen feelings of isolation and loneliness while fostering a sense of community and belonging.

• Dementia and Alzheimer’s Care: 50 Plus Assist specializes in offering dedicated care to those with dementia and Alzheimer’s disease. Skilled Elder Care Specialists work closely with families to put effective communication methods into practice, participate in activities that improve cognitive function, and establish a secure and encouraging atmosphere.

• Home Management: 50+ Assist’s Home Management service goes beyond providing personal care and adopts a comprehensive approach to make sure that the living spaces of its elderly clients promote their wellbeing. This involves helping with organizing the home, doing housework, and setting up a space that is accessible and adaptable.

• End-of-Life Care (At Home): The end-of-life care service is designed to accommodate the special requirements of people who want to live out their final years in the comfort of their own homes. The skilled and compassionate Elder Care Specialists work closely with families and medical professionals to ensure that the physical, emotional, and spiritual aspects of end-of-life care are handled with the highest sensitivity and respect.

• Health care services: The expert Elder Care Specialists ensure a smooth and encouraging transition by monitoring vital signs, administering medication, maintaining cleanliness, going with them to hospital appointments, and giving them access to elder care supplies. They reduce the risk of non-compliance, overuse, or underuse of medications by enhancing their knowledge, which eventually lowers the possibility of unnecessary hospitalizations.


The inspiration to start this venture struck when Mrigna Nagraj’s own grandmother began experiencing the challenge of dementia. It was a moving catalyst to see her suffer and recognize the inadequacies in her ability to provide appropriate care. The experience ignited a profound commitment to improving the lives of not just her grandma but also thousands of other elderly people in similar circumstances. Realizing the need for skilled and caring in-home care, Mrigna took it upon herself and laid the foundation of 50 Plus Assist.

“My family’s sufferings inspired me to embark on this journey, and it has since evolved into a mission to offer comprehensive, personalized care for the elderly,” the leading lady quoted.


There are several key factors at 50 Plus Assist that give it a clear advantage over its competitors in the at-home elder care arena. Their distinct approach and noteworthy features comprise:

• Their personalized care plans are made to fit each client’s unique requirements and preferences, ensuring a comprehensive and enriching experience.
• Their other distinctive strength is that they place a high priority on their clients’ privacy and confidentiality.
• Their dedication to ongoing education and training assures that the Elder Care Specialists are equipped with the latest knowledge and skills in elder care.
• The team of Elder Care Specialists creates genuine connections with the elderly by becoming more than just caregivers—they become friends, companions, and helpful resources.
• Through outreach initiatives, they actively involve the community as part of their marketing strategy, which goes beyond simple promotion.


In today’s tech-centric environment, organizations like 50 Plus Assist thrive by embracing technological advancements. The team actively integrates health monitoring devices and telemedicine solutions to facilitate real-time tracking of vital signs and enable remote consultations with healthcare professionals. Additionally, they make their living space safer and easier to access by putting smart home technology into practice. These solutions, which range from smart security systems to automatic lighting and temperature control, increase security and comfort while encouraging independence. Regular workshops and upskilling programs ensure that the elder care specialists are adept at using the newest technology and are able to provide optimal support to clients.


Ensuring the quality of services at 50 Plus Assist is a cornerstone of their commitment to providing exceptional at-home care for elderly individuals. Several measures are in place to guarantee the highest standards of care:

• The rigorous hiring process ensures that they select individuals not only with the requisite qualifications but also with a genuine passion for elder care.
• They regularly evaluate the needs of the customers and reevaluate how well their care programs are working.
• The team actively involve the families in the care process with regular communication, including updates after each session and detailed monthly reports.


50 Plus Assist serves a diverse clientele, including NRI (nonresident Indian) clients. Their success in winning the trust of their clients stems from their unwavering dedication to hard work and meticulous attention to detail.

In addition, gaining and retaining their trust is made easier by a dedication to confidentiality, individualized attention, open communication, professionalism, flexibility, and an unrelenting pursuit of excellence.


R&D plays a pivotal role in flourishing 50 Plus Assist to the next level of excellence in at-home elder care. Innovation, technological integration, and ongoing improvement are the main focuses of their research and development endeavors. The team’s ability to find and use cutting-edge technology that can improve the caliber of their services is made possible by R&D. It also empowers them to explore and implement innovative care models that go beyond conventional approaches. This could entail adding specialized therapies, holistic wellness programs, or one-of-a-kind activities intended to improve the clients’ general well-being.


50 Plus Assist enjoys its share of achievements, including being nominated and awarded as a top 10 elder care company for multiple years and getting recognized among the top elder care service providers from renowned publication houses.

50 Plus Assist’s steadfast dedication to adapting to the evolving demands of senior citizens and their families will be the driving force behind its future initiatives. They are committed to always enhancing their offerings and reaching new audiences in order to have an advantageous impact on wider audiences.

One of their key focuses is on leveraging technology to further enrich the care experience and expand their geographic footprint. Their objective is to expand their reach into new locations, bringing the benefits of their personalized and compassionate at-home care services to a broader spectrum of elderly individuals who deserve the highest quality of care. Overall, the future trajectory of 50 Plus Assist is marked by a commitment to innovation, expansion, and collaborative efforts.


Advising aspiring entrepreneurs, Mrigna shares, “Embarking on the journey of entrepreneurship is an exhilarating and challenging endeavor. Embrace the challenges, for they are the steppingstones to growth and innovation. Success often comes from a combination of passion, resilience, and a commitment to continuous learning. Stay true to your vision, surround yourself with a supportive team, and be adaptable in the face of change.

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