Anuj Tikku: Creating a Dynamic Platform for Readers Everywhere

Anuj Tikku: Offering A Dynamic And Accessible Platform For Readers

In this digital age, authors and publishers have utilized the digital potential to reach out to a diverse and global audience breaking the barriers of geographical and logistical constraints. Physical book distribution posed lots of impediments that have been resolved by digital publishing or e-book business models.

And even for readers, this has become effective in accessing digital books and content that could be downloaded in a few minutes. Now, the dissemination of information, ideas, and stories has new means to travel across geographical boundaries. We recently came across a rising star in this world, anujtikku.com, which is an e-commerce book blog posting platform that sells its own literary works.

The impact of Anuj Tikku’s innovative platform has been applauded across the industry and many OTT Platforms like Netflix have been associated with them in terms of collaborating for their literary works. In a talk with Anuj Tikku who is leading the platform as the CEO of the company, we explored many aspects of his journey and the passion that fuels his present-day endeavors.

A glance at the journey

anujtikku.com is an e-commerce book blog that not only sells its own literary works but also caters to OTT platforms and audio services. Anuj shared that his journey comprises nine years of experience in this realm where his journey has been nothing short of remarkable. He is seen as a great storyteller who has a distinct approach to digital content distribution. His innovative journey has garnered him global recognition in the industry.

Today, Anuj has successfully published over 57 books on his e-commerce platform. It is an impressive feat by any standard and the achievement that set his journey apart in this world. However, it is not just the volume of work but the milestones he’s achieved along the way. A few of his works have become standout accomplishments including selling the rights to his book “Yes Sir, I Killed My Dad” to Netflix. This book is now being used to create the plot for a threepart web series that will be produced soon.

In addition to this, his collaboration with the Internet Radio Platform Nine Ex Radio has now become a new avenue that allows his platform to distribute thrilling stories through the audio medium. He is particularly proud of his achievement of selling his book rights to Netflix which speaks volumes of his work’s quality and appeal of his storytelling. Moreover, he has also collaborated with brands like Eat On Biryani and the Clean Kumbh Mela drive showcasing his ability to merge content creation with impactful brand promotions.

The inspiration that led to the inception

anujtikku.com is a result of Anuj’s great fervor for writing. His favorite genres in writing are mysteries, horror, dark themes, etc. His great inclination towards these genres drives him to create stories that captivate audiences and provide a gripping experience to the readers. Though he faced many setbacks in his journey as a writer, he believes these roadblocks only honed his skills and shaped his success.

“I have made mistakes throughout my book blog journey,” he reflects, “but I always learn from them, which helps me understand my reader’s needs better and improve my offerings.”

A Mission of Storytelling and Impact

The mission of anujtikku.com is clear: “EK Kalakar Ki Kahaniyan” (The Stories of an Artist), where Anuj offers a kaleidoscope of fascinating narratives. In this journey of storytelling, he has created many marvels that are evident in the variety of genres he explores from thrillers to spiritual books and travel writing. His diverse portfolio of work allows him to resonate with people from all walks of life.

Standing Out in the book industry

anujtikku.com has a unique reputation in this competitive marketplace. Not only its standout content but also robust marketing strategies allow it to promote the brand across the globe. Their diverse and robust pool of network that is of bloggers has helped Anuj’s venture to build a community of reviewers who co-promote his books on their respective platforms. He avidly participates in several blogging events that have solidified his presence in the literary world and helped him expand his networks.

Apart from conventional marketing strategies, Anuj relies on several innovative strategies like barter promotions and periodic offers on his blog to enhance his brand’s visibility and generate revenue. All these initiatives allowed him to establish a deeper connection with his audience and grow his readership base day by day.

Technology is the key

As a business owner, Anuj is very well aware of the fact that technology has seeped into the publishing industry where AI has been a key differentiator. This tech inclusivity in the publishing world has revamped the content creation and editing procedures. These AI tools are quite effective in enhancing the quality of blog posts and improving images. Anuj mentions that the way the digital content creation has evolved is quite enticing.

Now, with new ways of content distribution like the Rent a Book feature allowing readers to rent books to read for a nominal price. These new ways of book reading have been possible owing to tech inclusivity that is setting new standards in the digital book industry. Anuj asserts that in the future he wishes his platform to become a “Netflix for books” as a dynamic and accessible platform for readers to enjoy his work.

About the team dynamics

For any entrepreneur, operating a successful business doesn’t just emerge from any idea or vision but from cohesive team building. Though the team Anuj has involves five members, his team dynamics are worth our applause.

They all handle SEO and blog management for anujtikku.com and collaborate with freelancers for translations, book covers, and various creative tasks. To maintain a friendly and productive work culture, Anuj values input from his team and ensures regular meetings, where they strategize and celebrate milestones.

Future Plans and Vision

Reflecting on his future plans, Anuj shared that he would like to expand both his writing and his platform. He aims to create even more exciting and diverse content, appealing to readers of all ages.

With the integration of AI tools on his blog, he hopes to increase sales and extend his reach to a global audience. His vision for the future stands firm on continually pushing boundaries by bringing fresh and innovative content to the literary world.

Words of Wisdom for Aspiring Entrepreneurs

To all the readers who are looking to follow in his footsteps, Anuj offers some piece of advice:

“Keep at it. Once you have a direction, keep going and always learn from your setbacks and mistakes. Never go for business loans, rather expand your business through existing profits.”

Add Business Connect magazine to your Google News feed

Must Read: