Silky Beginnings: Nayab Stores Pvt. Ltd.
The business ecosystem in India helps new startups flourish immensely, but it’s also a fact that entrepreneurship comes with great challenges.It is projected that there will be over 11,500 startups by 2020 and that will change the way markets are working today in India. Despite its growing economy, however, only few of the huge number of entrepreneurshipsin India grow roots and prosper. The journey to the top has never been easy. The startups that show promise and achieve success, sometimes in exceptionally short periods of time, therefore deserve mention and appreciation.
A newly-emerged enterprise, Nayab Stores, is a big name in a small town, that of Bhagalpur, Bihar. The startup is a favorite of its customers for its collection of beautiful Bhagalpuri Silk Sarees and Bhagalpuri Linen Sarees that it manufactures and sells of high quality at reasonable prices.
The company was set up by the efforts of the dynamic duo, Ms. Anand Mayee and her mother, Mrs. Leena Dubey. Ms. Anand has always thought out-of-the-box, and been competitive and strong-willed. In their year-long journey, the directors of Nayab Stores have had to face many hurdles. From Ms. Anand Mayee losing her father just after the inception of the company, to taking a stand in the male-dominated textile industry against all odds, the mother-daughter duo overcame every obstacle and kept their business going.
Ms. Anand has been featured for her diligence and hard work in setting up and running the business in one of the most renowned newspapers in Bihar, Prabhat Khabar. She is also being noted as an example of women empowerment, after facing the struggle to kick start a company on her own being a woman.
She has also been invited by Franchise India in Delhi, as a delegate to understand the context of business. The Delhi Association of Management invited Nayab Stores to exhibit their Sarees at their expo.
Overcoming the highs and lows of life, she stumbled upon the idea of establishing Nayab Stores almost by accident. She modeled for a distant relative in Bhagalpuri Saree when working as a school teacher, and from there began her research on the business prospects of Bhagalpuri silk industry.
With an aim to restore the name of Bhagalpuri Silk and Linen sarees, the startup began its journey in May, 2018. In just one year after the establishment of their business, Nayab Stores has made quite a name for itself. The directors of the company aspire to become a globally recognized brand in the textile industry, especially in the manufacture of Bhagalpuri Sarees.
The startup deals in sarees manufactured in Bhagalpur itself, through the hard work of weavers of Bhagalpur. Their collection includes Linen, Tussar Silk, Tussar Gicha Silk, Tussar Munga Silk, Kota Silk, Linen-Cotton Mixed and pure cotton sarees.They are also known for their attempts to stay at par with the latest fashion trends and incorporate their innovative ideas with it to create unique designs for clients. They also customize the sarees according to the needs of the customers: be it a different color or a different embroidery or a particular print design. The company is also planning to expand its products and come up with the same structure in Ladies Kurtis or Ladies Dupatta.
Nayab Stores is known for selling their products at an affordable rate, without compromising the quality of the products. The quality of their products has always been praise-worthy, and they have maintained the trust of their customers throughout.
Nayab Stores makes a difference in the textile industry by its own unique style of marketing. To keep its customers satisfied, Nayab Stores customizes their products, Bhagalpuri Silk and Linen Sarees, as per the needs and wishes of the customers.
Within just a year of establishment, the company has seen customers not only from Bihar, but also from Kerala, Tamil Nadu, Karnataka, Delhi, UP, Jharkhand, and West Bengal. Reaching out to customers from various states of India, the startup has managed to reignite the love for Bhagalpuri Sarees, which were once extremely popular for their beauty. Their customers are not limited to India, either. They have been visited by buyers from Bahrain, Singapore, and United Kingdoms.
The official social media page of Nayab Stores on Facebook has 10k likes, and the Instagram page boasts of 1.5k followers; even though they belong to such a small town in one of the poorest states of India.
Their clientele includes from resellers to individual customers to expos. In the expo organized by Mr. Gautam Kr. Pandey from the Delhi Association of Management, the company received an array of positive reviews. Former Miss India, Mrs. Shivani Wazir Pasrich, a renowned event organizerMrs. Leher, a renowned professor in Force School of Management Mrs. Anita, and a Korean Citizen working in India, Mr. Kelvin Sergeant, were appreciative of their products at the exhibition.
The eagerness of the company to keep up with the market trends and deliver their very best to their customers has kept them researching market trends and brainstorming for new ideas. Their quick implementation of brand-new ideas and concern for their customers’ desires keep the company progressing.
Nayab Stores is on its way to not only make a repute for itself, but also achieve their ambition of helping Bhagalpuri Silk industry regain its lost glamour. The startup has just begun, and it has already proved its tenacity in the business world. The beginnings of their hopefully long journey have not been easy, but the directors of the startup have never backed down. With its determination to succeed and unparalleled quality control, NayabStores is a force to be reckoned with by its competitors.
