Tech giants influence: How Google, Amazon and apple shape daily life
In the 21st century, technology have shaped our daily life in a profound way. There are various key players in this digital revolution including Google, Amazon and apple. These are the company which are not only dominating the Indian market but have the global influence. The way we interact with each other, search information and consume media is highly shaped and influenced by these tech giants.
In this blog, we will discuss the influence of these tech giants in daily lives.
Google:
Google, the search engine was launched in 1998 by Larry Page and Sergey Brin. It was developed as a search engine. But it has evolved with time by turning into a multifaceted platform which is influencing our daily life and digital experiences.
In the present time, it is the most widely used search engine in the world with 3.5 billion searches per day. It has become synonymous with finding information that it itself has become a verb. To Google means to find out something. It has become a part of the global lexicon. Whether you are searching for a research topic, learning about something new, going through news or fixing a tech issue, Google is the beginning point for most of the people.
It is not limited to simply direct us to a new web page, it has advanced algorithms through which it can personalize results by analysing our search history, preferences and location to give response. Hence, google is shaping the way we access internet in this digital world.
Its influence is not just limited as a search engine. It is providing a multiple range of products and servies. To e-mail, the first thing which comes in our mind is Gmail. To go somewhere we need Google map for easier navigation.
It has played a pivotal role in raising cloud computing. We use Google drives to store our documents, photos and videos online so that it can be accessed from any device through an Internet connection. Google Photos has revolutionized the way we store and organize images. Google Play store has millions of apps available for download which has created an ecosystem for mobile apps which has transformed every industry from gaming to banking or education.
Google has faced huge criticism for collecting personal data from its users including search history and location. Many have argued that it can be used to make a detailed profile which can be used to monetize targeted advertising.
Amazon: World’s largest E Commerce Platform
Amazon was founded in 1994 by Jeff Bezos. Earlier it was started as an online bookstore but it has quickly evolved into the world’s largest ecommerce platform. The influence of Amazon has extended far beyond online shopping by reaching into every corner of daily life.
The influence of Amazon on the way we shop is immeasurable. It’s user friendly platform, product selection, competitive pricing and the efficient delivery system has transformed consumer expectations. Amazon has redefined convenience by offering same day or two day shipping. It also offers the ever expanding list of services like Amazon prime which includes streaming cloud storage and grocery delivery as well.
The marketplace of Amazon has empowered third party sellers in order to reach a global audience. Now a days, even the small businesses can access this platform to compete online.
The cloud computing division of Amazon i.e. Amazon Web Services is one the most influential part of this company. It provides cloud infrastructure to businesses of all size including Netflix, Slack, Airbnb. The rapid expansion of cloud computing has changed the way businesses operate. It has enabled them to scale quickly and access the computing resources on demand.
It also uses AI which is driving its influence. Amazon Echo has become a known name in the market. The integration of this device with Alexa allows users to control lights, security camera and many more through their voice.
Amazon has faced criticism for the way it treats to its workers. Many have reported that they are given low wages and are expected for high productivity.
Apple: The Tech Company
Founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 is the most influential tech company which is shaping the consumer technology. It is known for its sleek designs and user friendly interface. The premium products have created an ecosystem by blending hardware, software and services.
The iPhone was released in 2007 which has become the most transformative product in the history of consumer electronic. It has revolutionized the technology by providing an intuitive and powerful performance. Apple has become synonymous to privacy. Through its premium products, Apple has set the bars high. The iPhones of Apple comes with sleek designs and marvellous features and is generating billions of revenues each year.
The influence of apple extends through its entire ecosystem of devices and services. The Mac computers iPads apple watches and air pods are designed to work together seamlessly which creates a unified experience across devices.
The privacy policies of Apple have faced criticism on control of company over the App Store and its approach to user data in relation to third party services.
Conclusion
The tech giants- Google, Amazon and Apple are revolutionizing the digital world through their products and services. These tech giants are modifying the way we interact with each other by shaping the present and creating future.
Add Business Connect magazine to your Google News feed
Must Read:
