Revolutionising Interior Design with Sustainability: The Impactful Journey of KanuPriya Gupta
In the interior design landscape, where innovation and creativity converge, KanuPriya Gupta stands as a beacon of change. A visionary entrepreneur and trailblazing leader in the interior design industry, KanuPriya is redefining the world of home interiors with her holistic approach to design. As the Founder of Do Interiors Yourself, she is making professional design services accessible and affordable while empowering individuals to take charge of their spaces with confidence and creativity.
The Key Inspiration and Evolution
KanuPriya’s entrepreneurial journey was inspired by the realisation that many homeowners in India are looking for well-designed spaces but find full-service interior solutions out of reach due to cost, lack of transparency, or industry fragmentation. Believing that good design should be a right, not a luxury, she founded Do Interiors Yourself to bridge the wide gap between aspiration and access in the Indian interiors market. Through user feedback and market response, the venture evolved from a DIY concept to a custom online interior design service, offering affordable and personalised solutions with professionalism, transparency and empathy.
Translating Vision into Action
At Do Interiors Yourself, KanuPriya and her team turn vision into action through structure, training, and constant refinement. They have built a system around making interior design services simple, affordable, and professional, with detailed SOPs and workflows guiding every touchpoint. Regular training for design partners ensures consistency and quality, while feedback loops refine services and inform evolution. By combining clarity, process, and people-first thinking, the team is empowered to align with the bigger purpose, making good design accessible and trustworthy for all.
Balancing Innovation with Practicality
KanuPriya believes in balancing innovation with practicality by focusing on resolving real problems in smarter, more meaningful ways. Drawing inspiration from visionary leaders, she brings structure, professionalism, and accessibility to this space.
At Do Interiors Yourself, innovation lies in simplifying complex design processes, making them affordable, and delivering them online with clear, step-by-step workflows. Practicality is ensured by listening to the customers, the team, and instincts, refining services continuously to prioritise the customer experience. By grinding big dreams into systems that work and empathy for the people they serve, the leading lady and her team build long-term, impactful solutions.
A Defining Moment of Success
The defining moment for Do It Interiors Yourself came during the pilot phase of the online home interior services model. As the platform offered virtual consultations and digital design packages, the team discovered a huge demand for affordable, accessible, and reliable interior solutions, mainly in remote or smaller towns, where options were extremely limited. The early traction, user feedback and repeat interest confirmed that the model was filling an actual market gap, resolving a significant issue for homeowners looking for expert guidance without expensive execution packages. This moment gave KanuPriya the confidence that her venture was on the right path.
The Key USPs of Do It Yourself
Do Interiors Yourself stands in the market with its core USPs: affordability, trained professionals, and certainty in delivery. The company offers services at 40–50% lower than typical market rates, making professional interior and Vastu design accessible to a much wider audience. Trained and vetted professionals deliver services with design knowledge and communication skills, while structured systems and clear timelines ensure certainty in delivery. With these pillars in focus, Do Interiors Yourself brings clarity, structure, and professionalism to a disorganised market, making design services reliable, predictable, and people-first.
Leveraging AI in Interior Design
The team at Do Interiors Yourself is actively exploring how AI can enhance design services and improve efficiency. While AI-driven design platforms have been tested, the team believes that human-centric design is crucial in India due to its diversity. Instead of relying solely on AI, the company actively blends technology with human expertise, offering personalised consultations with experienced interior and Vastu consultants. This approach enables tailored solutions that cater to individual needs, with AI playing a supportive role in streamlining workflows and automating routine tasks. By combining human touch with technology, Do It Interiors Yourself serves real people with real needs.
Sustainability and Social Responsibility
At Do Interiors Yourself, sustainability and social responsibility are deeply embedded in the business model. The company creates an inclusive platform for interior designers and certified Vastu professionals, enabling remote work and reducing carbon footprint. By supporting freshers and lesser-experienced professionals, the company nurtures talent, creates employment, and makes professional design services accessible. This peoplefirst approach focuses on fair access to opportunities and long-term responsibility, reflecting a broader definition of sustainability that goes beyond ecofriendly.
Customer-Centric Approach at the Core
KanuPriya and her team prioritise customer insights to drive business evolution. Every user interaction, whether through pre-sale enquiries, consultation sessions, or social media, is a valuable source of feedback. The team actively listens to customers’ needs, preferences, and pain points, using these insights to refine service structure, pricing, and offerings. By co-creating services with users, Do Interiors Yourself stays relevant, responsive and continuously improving, ensuring that its products and services meet the evolving needs of its customers.
Pioneering Change in the Interior Design
KanuPriya’s passion for transforming the industry is driven by a strong belief in making design accessible to all. With a mission to bridge the gap between metro cities and remote areas, she empowers homeowners to build beautifully designed and professionally planned spaces, no matter what the budget or location. By empowering people with confidence and tools to create better living spaces, KanuPriya is helping to evolve the interior design and architectural landscape in India.
The Future of the Interior Industry
The leading lady envisions a future where interior design services are accessible to all. Over the next five years, she believes the industry will become more inclusive, structured, and technology-driven, with platforms like Do Interiors Yourself leading the way.
By bridging the gap between metro cities and remote areas, KanuPriya aims to bring professional services and design awareness to 12–15% of India’s regions, making expert guidance and beautifully structured interiors a reality for anyone, anywhere.
Pearls of Wisdom
The inspiring lady emphasises the importance of perseverance and adaptability for entrepreneurs. She has realised that there is no fixed path or universal formula for success. Entrepreneurs need to focus on maintaining momentum, staying curious, and continuously learning. According to KanuPriya, having a clear purpose and trusting one’s instincts are crucial in navigating the challenges. She advises staying focused and true to oneself and keeping experimenting and pushing forward.
