This year’s traditional seasonal sales will start on September 23, one day after the goods and services tax (GST) rate adjustments take effect, according to e-commerce giants Amazon India and Flipkart Friday.
Festive Season Sale 2025: Amazon & Flipkart You Need to Know
An early look at Flipkart’s The Big Billion Day sale and Amazon India’s Great Indian Festival sale reveals deals in a variety of categories, including food, electronics, appliances, television, fashion, and home & furnishings.
Demand is anticipated to increase during the holiday sales as a result of the GST reduction in a number of categories, including clothing and footwear (up to Rs 2,500), handbags, chocolates, namkeens, and equipment like televisions.
Analysts predict that in order to capitalize on the spike in sales, sales will begin once the new GST rates are put into effect.
After the GST rate changes, seasonal internet sales would increase by 30% over 2024, according to an ET study released on Thursday. This will exceed the previous projection of a 27% annual increase to Rs 1.2 lakh crore.
A cursory glance at Amazon’s website reveals “8 PM deals,” “trending deals,” “top deals,” and more across categories, even though the platforms have not posted the holiday sale offers and deals on their websites. Among other brands, it carries Fastrack, Samsung, HP, and Asus. For some categories, the website also offers pricing as low as Rs 49.
Subscriptions push
Amazon India has announced that its sale will be unlocked 24 hours early for the Prime members, while Flipkart said its Plus and Black members will get early access to the sale.
Flipkart’s Black is a premium subscription programme that the Walmart-backed company launched ahead of the festive season. Besides early access to sale, it offers exclusive deals on gadgets, free YouTube premium annual subscription and flight cancellation on Cleartrip for just Re 1. The annual membership is available for Rs 1,499 and there is an early bird offer price of Rs 990 for a month since launch.
Ahead of its mid-year Prime Day sales, Amazon also tweaked its programme offering tiered memberships like Prime Lite (Rs 799 annually) and Prime Shopping Edition (Rs 399 annually) to boost adoption. After tiering, Amazon saw around 70% of new Prime sign-ups during the Prime Day sale from smaller towns.
India’s biggest spending period is the holiday season, which accounts for 30–40% of yearly sales of products like clothing and gadgets. The dates of their holiday sales have not yet been announced by online merchants Myntra, Ajio, Tata Cliq, and Meesho.
Business Connect revealed on September 4 that Flipkart and Amazon India now charge a marketplace cost of Rs 5 for every orders, while Myntra has increased its platform price to Rs 25. According to people with knowledge of the situation, Myntra’s hike is a part of a continuous trial before the holiday rush.
FAQs on Amazon & Flipkart Festive Sales 2025
Q1. When will Amazon and Flipkart festive sales start this year?
Both Amazon India’s Great Indian Festival and Flipkart’s The Big Billion Days will begin on September 23, 2025, one day after the new GST rate adjustments take effect.
Q2. Why are the festive sales starting after GST rate changes?
The GST reduction in categories such as clothing, footwear (up to ₹2,500), handbags, chocolates, namkeens, and televisions is expected to boost consumer demand. Starting sales after the changes helps shoppers benefit from lower prices.
Q3. What kind of deals can shoppers expect?
Deals will be available across electronics, appliances, fashion, home & furnishings, food, and more. Early previews show offers like “8 PM deals,” “trending deals,” “top deals,” and discounts starting as low as ₹49 in select categories.
Q4. Which brands will be featured in the festive sales?
Top brands such as Samsung, HP, Asus, and Fastrack will be part of the sales across different categories.
Q5. How much growth is expected in festive sales this year?
According to an ET study, festive sales are projected to grow by 30% year-on-year in 2025, surpassing the earlier forecast of 27% and expected to cross ₹1.2 lakh crore in sales.
Q6. Do Amazon Prime and Flipkart Plus/Black members get early access?
Yes. Amazon Prime members will get access to deals 24 hours earlier, while Flipkart Plus and Black members also enjoy early entry, along with exclusive benefits.
Q7. What is Flipkart Black subscription and what does it offer?
Flipkart Black is a premium membership priced at ₹1,499 annually (introductory offer ₹990). Benefits include:
Early access to festive sales
Exclusive gadget deals
Free annual YouTube Premium subscription
Cleartrip flight cancellations for just ₹1
Q8. What new membership options has Amazon introduced?
Amazon has introduced Prime Lite (₹799/year) and Prime Shopping Edition (₹399/year) to attract more users, especially from smaller towns. During the last Prime Day sale, 70% of new sign-ups came from Tier-2 and Tier-3 cities.
Q9. Do other platforms like Myntra, Ajio, Tata Cliq, and Meesho have festive sales dates?
As of now, Myntra, Ajio, Tata Cliq, and Meesho have not announced their festive sale dates for 2025.
Q10. Have platform fees increased for online shoppers?
Yes. Recently, Amazon India and Flipkart introduced a ₹5 marketplace fee per order, while Myntra raised its platform fee to ₹25, reportedly as part of a trial before the festive rush.
Q11. What is the significance of festive sales in India?
The festive season (September–November) accounts for 30–40% of annual sales in categories like clothing, electronics, and appliances. It is the biggest shopping period of the year for e-commerce companies.
Q12. What kind of discounts are expected on electronics?
Shoppers can expect 10–60% discounts on electronics, including smartphones, laptops, TVs, and smart appliances, with exchange offers, bank cashback, and no-cost EMI deals.
Q13. Will there be bank offers during the festive sales?
Yes. Both Amazon and Flipkart are expected to partner with leading banks (HDFC, ICICI, SBI, Axis, etc.) to offer instant discounts (5–15%) and cashback on credit/debit cards and EMI transactions.
Q14. Are deals available for non-members as well?
Yes. While Prime and Flipkart Black/Plus members get early access, the deals will be available to all customers once the sale goes live on September 23, 2025.
Q15. Will smaller cities and towns benefit from these sales?
Definitely. With tiered memberships like Prime Lite and Prime Shopping Edition, Amazon has seen huge adoption in Tier-2 and Tier-3 cities, and Flipkart also focuses on expanding its reach beyond metros.
Q16. What time do festive sales usually begin?
Amazon and Flipkart sales typically go live at midnight (12 AM), with early deals available in app previews. Some special segments like “8 PM deals” may unlock earlier.
Q17. Can I return products purchased during festive sales?
Yes. Standard return and replacement policies apply. However, certain categories like electronics, fashion accessories, and home appliances may have specific return windows (7–10 days).
Q18. Are festive sales safe for online payments?
Yes. Both platforms use secure payment gateways. Shoppers can also use Cash on Delivery (COD), UPI, net banking, and wallet payments if preferred.
Q19. What are some smart tips to grab the best festive deals?
Add items to cart before the sale starts.
Use bank offers & exchange deals for extra savings.
Subscribe to Prime or Flipkart Plus/Black for early access.
Track flash sales & lightning deals.
Compare prices on both platforms before checkout.
Q20. Will festive sales affect offline retail?
Yes. Analysts predict that festive online sales will grow by 30% YoY, pulling significant demand away from offline retail stores, especially in electronics and apparel.
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