Redefining Style with Vision and Soul An Inspiring Story of Entrepreneurial Grit and Glamour
By: Deepti Verma
The eyewear segment is experiencing a transformative evolution in the fashion and retail sector where Vuezen under Luxelace Luxury Pvt. Ltd. leads as the Noida Uttar Pradesh-based company. Vuezen established itself in 2023and quickly achieved remarkable results by merging fashion trends with affordable prices to establish its distinctive market presence which appeals to Indian buyers in the present day.
Mehreen Sheikh founded Vuezen which serves asa powerful manifestation of entrepreneurial purpose. The brand unites the latest fashion trends with comfort features and budget-friendly prices to create stylish eyewear which serves all consumers regardless of their background. Vuezen designs products that appeal to every demographic since it creates eyewear for individuals from all walks of life regardless of their age or gender or personal choices. All products embody bold statements which both express confidence and power.
Vuezen was born in Dubai — a city of bold luxury and limitless ambition —and brought home to India to make that same sense of style accessible to every dreamer. We believe fashion is no longer an indulgence; it’s a necessity of self-expression. Vuezen creates eyewear that blends global luxury with local affordability, giving India’s youth the freedom to look bold, live bold, and see their world differently. Vuezen will expand digitally and openretail stores while its growth base remains strong because of a single fearless decision made byits founder.
Mehreen Sheikh –A Trailblazer with Vision, Grit, and Heart
Mehreen Sheikh has established herself as a trailblazing27-year-old CEO and founder of Luxelace Luxury Pvt. Ltd. who breaks conventions and defies expectations in her entrepreneurial path. The conservative Muslim family background of Mehreen did not prevent her from pursuing business ambitions despite traditional constraints that usually limited women’s pursuits.
She entered the fintech industry at the beginning of her career but faced extraordinary challenges as a young woman who actively challenged standard norms in this demanding field. She explains that “Tech was even more rigid” yet she maintained her curiosity while demonstrating hunger for knowledge. She devoted herself to intense learning which resulted in the development of her startup concept Vuezen.
The emotional strength of Mehreen sets her apart from other individuals because it complements her professional achievements. According to her entrepreneurship did not require her to wait for an ideal moment or seek authorization from others. “I didn’t wait for permission”. She expresses her confidence with these words which reflect her silent yet powerful attitude. The decision she made transformed both her personal life and motivated numerous observers who followed her professional development.
For Mehreen being a woman entrepreneur means creating opportunities rather than demonstrating proof. As someone who emerged from a community where women usually avoid both working and establishing businesses “I come from a unique background. But I had strong examples and supportive parents”. According to Mehreen she made the decision to break the pattern because she wanted to empower every observing female. Through her courageous leadership she transformed public perception about women in leadership roles while Vuezen evolved into are volutionary force beyond its brand identity.
Under her direction Vuezen maintains precise market understanding and cultural transformation awareness. Through her ability to sense upcoming changes and her deep understanding of Gen Z preferences Mehreen constructs teams that maintain youthful enthusiasm and innovative viewpoints. “I hire young talent. Their honesty enables me to recognize outdated things in my work. This youthful energy keeps me feeling both stable and motivated” according to her words.
Her business philosophy revolves around listening— whether it’s to customers, employees, or emerging trends. The Vuezen team receives complete understanding instead of traditional management at their organization. “People don’t want to be managed; they want to be seen. When they feel respected, they bring their best to the table,” she believes. Employees produce their finest work when they experience respect from their leaders. Through empathetic leadership she developed a workplace environment which maintains its authentic character while focusing on human values.
The research and development process at Vuezen functions as the main driving force that creates its offerings according to Mehreen. The development of every product requires answering a basic yet essential question which combines fashion elements with functional design and affordable pricing. A product will not enter production unless it meets all three criteria of fashion, function and affordability.
Her evaluation of the Indian startup environment draws from her own experiences. Through her work she has observed the evolution from overhyped unicorn aspirations to genuine brand development which presents an ideal moment for contemporary businesses. According to her Vuezen is building authentic value without exaggeration because the world now seeks equilibrium.
Mehreen plans to introduce fusion designs that unite worldwide fashion elements with Indian design elements while developing immersive retail spaces through pop-up shops and interactive platforms. The company continues to develop its digital platform while preparing for AI-based personalized experiences and advanced customer service solutions.
Mehreen successfully developed Vuezen from an initial concept into a complete brand identity during her first few months. Her most satisfying achievement was obtaining Salman Yusuff Khan as the brand ambassador for Vuezen. The exact qualities that Vuezen represents are reflected in the confidence and individuality of the brand ambassador.
Every young woman who watches her journey should remember this empowering advice: “Don’t wait to be picked. Just lead”. Dreaming big and building boldly does not need authorization from anyone. The world requires women to take leadership positions with both heart and purpose.
Salman Yusuff Khan – The Perfect Face of Vuezen’s Fearless Fashion
The partnership between Salman Yusuff Khan and Vuezen Eyewear as the brand ambassador brought a natural connection between their values. Salman Yusuff Khan brings to Vuezen Eyewear the same energetic and genuine spirit that characterizes the brand through his remarkable dancing abilities and compelling screen presence and fashionable style.
The public eye has already seen Salman Yusuff Khan several times. His rise to fame began after winning the inaugural season of Dance India Dance which made him known throughout all of India. Throughout his career the dancer evolved into a successful choreographer and actor and performer while displaying remarkable perseverance and originality and fearlessness. Vuezen shares the same approach to self-expression without restrictions that defines his identity.
Vuezen chose him as their representative because his personality matches their brand values which emphasize fashionable accessible and inclusive style. The market usually follows superficial trends but Salman’s presence at Vuezen gives the brand a unique competitive advantage because he represents confident stylish people who love themselves.
The partnership between Vuezen and Salman represented a strategic move that carried deep symbolic meaning. The brand’s personality matches Salman because he displays bold yet stable behaviour and refined yet bold characteristics. Through his dance performances and his red carpet walks Salman often wears eyewear which enhances his self-assurance. Eyewear functions as more than an accessory to him since it embodies his personal attitude.
Mehreen Sheikh explains, “Salman embodies everything we stand for—fashion-forward, fearless, and relatable. He’s not playing a part—he lives it. And that makes him the perfect ambassador for Vuezen.”
Vuezen uses Salman to construct a national brand identity through their ongoing collaboration. Through his appearances in advertising materials and digital content and public outreach Salman brings Vuezen into Indian households to show eyewear as a lifestyle choice instead of mere functionality. Salman was chosen because he has a broad national following.
The singer connects with people from major cities to rural areas through his extensive reach while his devoted fan base remains strong. Vuezen seeks to achieve its goals by breaking down barriers which include geographical limits and cultural and age-related differences exactly like Salman does with his products.
Through his presence the brand establishes an aspirational appeal while remaining accessible to ordinary consumers. Through his dedicated approach to talent development Vuezen mirrors the brand’s journey of starting from scratch to become a successful company. The brand and its founder demonstrate shared values that support self-assurance along with dedication and personal distinctiveness.
With this powerful collaboration, Vuezen is set to reach new milestones. The upcoming campaigns with Salman at the forefront aim to reposition eyewear as not just a necessity or luxury—but as a celebration of identity. And in Salman, Vuezen has found not just a brand ambassador, but a storyteller who embodies its mission.
Final Thoughts
Vuezen Eyewear isn’t just selling sunglasses—it’s rewriting the rulebook on what modern Indian fashion can look like. With Mehreen Sheikh’s bold leadership and Salman Yusuff Khan’s authentic charm, the brand is poised for a future where function meets flair, and where fashion finally feels like it belongs to everyone. In a world where inclusivity, confidence, and purpose are the new definitions of luxury, Vuezen is not just keeping up— it’s leading.
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