The Journey of ARG Group of Companies: Growth & Achievements
Legacies are not built overnight. They are crafted over decades, through persistence, resilience, and a vision that places values above mere numbers. The ARG Group of Companies is efficiently managed under the guidance of its CMD Mr. Ameen Rahaman, Managing Director Zainab Rahaman, and Director Mr. Jigar Paghdal.
Eco Sparckle stands at the group’s pinnacle because Mr. Ameen Rahaman founded this innovative Lab-Grown Diamonds (LGD) brand, when LGD were first introduced in the market offering luxury jewellery to women in India and the world at 1/3rd the price of mined diamond jewellery. By offering LDG jewellery at an affordable price to the Generation Z young women and men are able to afford to buy diamond jewellery which otherwise was only bought by the so-called rich people around the world.
Eco Sparckle – The Jewel of Tomorrow
Eco Sparckle serves as the central focus of ARG Group’s present-day mission. Eco Sparckle functions as a business initiative which leads a global transformation of diamond perception. Diamonds used to represent everlasting love and power yet their environmental impact and ethical doubts have tainted their traditional status. Eco Sparckle answers those concerns with lab-grown diamonds — stones that are physically, chemically, and optically identical to mined diamonds, but created in a sustainable way.
The International Gemmological Institute (IGI) certifies Eco Sparckle diamonds which are manufactured in Surat and distributed in Bangalore retail store. The stones maintain their complete diamond brilliance while ensuring they are eco- friendly, conflict-free, and affordable. The affordable price point of Eco Sparckle diamonds at one-third the cost of mined stones enables luxury accessibility to all consumers without compromising their luxurious experience.
As Ameen Rahaman explains, “Diamonds are forever, but so is our responsibility to the planet. Eco Sparckle proves that brilliance need not come at the cost of the earth.”
LGD requires water and electricity to be manufactured in the reactor. Mr. Rahaman’s opinion is that in the future we can harness the sun’s energy by using solar panels to activate the reactors which are required to energize to start the operation of the reactor for the manufacturing of the diamonds. There is absolutely no difference between a mined diamond and a lab grown diamond. The 4C’s i.e. the Cut, Clarity, Carat, and Colour are the same in both.
Innovation and Craftsmanship
Eco Sparckle distinguishes itself through its scientific approach combined with the artistic skill that goes into each gemstone. The advanced technology duplicates mined diamond formation inside controlled facilities which produces sustainable and uniform results. Once grown, the stones are cut and polished by skilled artisans, blending modern innovation with traditional craftsmanship of India, Europe and the world.
Eco Sparckle is creating a brand image through social media, business magazine, and retail outlets. We are glad to inform the leaders that the response is very impactful and positive. When we say a diamond is manufactured in a lab (laboratory) it means it is not mined and removed from the earth, but is produced in a lab in a controlled atmosphere with the help of reactors.
When the diamond comes out of the reactor and when it is cut and polished by our team, it has all the same characteristics as a mined diamond with no difference between them. The best part of the above is that if a mined diamond is being sold for ₹1 lakh, the same diamond will be sold in a retail store for ₹33,000 thereby where the customer has a huge saving when they buy LGD.
Overcoming the Trust Barrier
Throughout many years people linked mined diamonds to their origin from mines. The main obstacle Eco Sparckle needed to overcome involved changing consumer perceptions about lab-grown diamonds. Many people viewed “lab-grown” as a term which implied artificial or synthetic materials. The team needed to maintain continuous efforts to educate people and maintain complete openness about their products.
Eco Sparckle tackled it head-on:
- Education – Sharing clear information and IGI certifications to show lab- grown diamonds are “real” in every way.
- Experience – The company lets customers directly compare stones which frequently results in their surprise at the identical brilliance between them.
- Community – The company develops narratives about sustainable practices and ethical standards which appeal to contemporary consumers.
The company has developed trust with its customer base through its dedication to sustainability which appeals to younger consumers who seek alignment between their values and their purchases.
The Human Side of Growth
Eco Sparckle exists to serve people as much as it does to sell diamonds. The venture provides opportunities to localites where the labs are situated empowering them with financial independence and offering jobs and therefore giving back to society. The Group dedicates itself to community growth because it understands success requires more than financial gains. ARG Group operates its business activities through people-oriented practices which generate financial success and social security.
ARG Group’s Broader Canvas
The flagship product and the jewel in the crown of ARG Group is Eco Sparckle represents ARG Group but the company’s true strength emerges from its multiple business segments. Eco Sparckle has two factories, one in Surat and the other one in Dubai. The various business ventures under ARG Group serve as the base that enabled Eco Sparckle to become established. The ventures demonstrate ARG’s dedication to preserving its heritage while it actively pursues innovative approaches to the future.
Mission, Vision, and Values
The Group’s mission is simple yet profound: to build enterprises that inspire trust, foster innovation, and create meaningful impact. Its vision is to be recognised as a global multi-sector organisation, with Eco Sparckle at the forefront of redefining luxury on sustainable terms.
Every decision at the Group follows these core values:
- Integrity: Always doing the right thing.
- Sustainability: Respecting nature and building for the future.
- Innovation: Blending tradition with cutting-edge ideas.
- Empowerment: Creating livelihoods, especially for women and youth.
- Authenticity: Staying true to roots while scaling globally.
Milestones that Matter
The Group has achieved several important milestones which demonstrate its core principles throughout its development:
- Establishing a trusted jewellery business in Surat
- Creation of Eco Sparckle, a category leader in lab-grown diamonds
- National recognition at Startup as a Category Creator
- Creating employment and giving back to society on PAN India basis
- The vision of Eco Sparckle is to become a multinational SME and operate globally
Looking Ahead
Eco Sparckle stands as the most valuable asset of ARG Group while the company continues to develop its future plans. The company plans to introduce its sustainable products to additional Indian cities and international markets which now prioritize eco-friendly choices and give back to the society. The long-term goal is clear: to make Eco Sparckle synonymous with sustainable luxury worldwide. ARG envisions a time when lab-grown diamonds are not seen as alternatives but as the standard for diamond jewellery and satisfaction.
Lessons for Entrepreneurs
From its journey, ARG Group offers lessons for aspiring entrepreneurs:
- Build on authenticity, not shortcuts.
- Turn challenges into opportunities with resilience.
- Innovate constantly, but never lose your roots.
- Value people as much as profits.
- Think long-term and aim to leave a legacy.
As Ameen Rahaman reminds, “Businesses come and go, but values endure. Build with purpose, and success will follow.”
Conclusion – Brilliance with Responsibility
The ARG Group of Companies has evolved through a process of development. Eco Sparckle is the natural extension of this journey — a venture that proves luxury can be ethical, affordable, and future-ready. Eco Sparckle represents the natural progression of this business path in ARG group, it becomes visible through the diamond production and job creation and customer transformation. It is not just shaping industries and also shaping a future where LGD is accepted internationally by Gen Z and the common man, they are the future of LDG diamond jewellery.
The ARG group is also giving back to society by creating financial independence to workers and the staff of the group. Mr. Rahaman firmly believes that his business reflects his personality and he does it for his commitment and not only for money.
SAS Investments
- Ameen Rahaman – Director
- Sunil Prabhu – Director
- Sumanth – Director
SAS INVESTMENTS – Premium Farmland Investments
Under the ARG umbrella, SAS Investments specializes in identifying and developing agriculture and farmland projects with world-class infrastructure—roads, electricity, and water—across India. As Bangalore continues to grow as one of Asia’s top metropolitan hubs, farmland within a 60–70 km radius is witnessing rapid price appreciation, making it a solid alternative to traditional gold investments, with an annual appreciation of 10–20%, depending on location and surrounding infrastructure.
Key Projects:
Ficus Flora (Mallur – Narsapura): Strategically located amidst 70+ industries, including Volvo, Mahindra, Scania, Hyundai, and Tata Group, which has acquired the iPhone manufacturing facility nearby.
SAS Investments emphasizes due diligence, legal transparency, and hassle-free land ownership, ensuring no disputes with government authorities. Core Values: Honesty, Integrity, and Transparency. Escape to Nature. Invest in Peace.
SAS Investments – Kanakapura’s Most Serene Poolside Living Experience
Discover a refreshing opportunity to own your private green haven just 60 km from Bangalore City, nestled amidst nature yet connected by excellent motorable roads. Presenting premium farmland plots near Kanakapura town, just 3 km away – ideal for weekend getaways, retirement living, or long-term investment.
- Each plot is a spacious 6,000 sq. ft.
- Drip irrigation system installed for hassle-free upkeep
- Lush fruit-bearing trees and plants already nurtured on every plot
- Well-planned layout with poolside relaxation zones and green landscaping
- Peaceful, pollution-free environment with easy access to town amenities
- Just ₹800 per sq. ft. – high-value, low-entry investment
Imagine sipping fresh juice under a mango tree… by the pool… on your own land. Whether you’re planning a sustainable farm retreat, a nature-filled weekend home, or a secure land investment with high appreciation potential — this is the lifestyle upgrade you’ve been waiting for.
Site Location: 3 km from Kanakapura Town For bookings and site visits, contact SAS Investments today! For media inquiries, franchise details, or investment discussions, please contact: ar@maakimpex.com • Mr. Ameen Rahaman
• +91 95351 90098.
