NEW GEN PACKAGING Redefining Bottle Closure Solutions with Innovation and Precision…
Whenever dealing with fine-quality spirits, the first impression makes a huge difference long before the cork is popped or the toast is raised. A liquor bottle’s cap signifies a statement of its authenticity as well as its brand identity. In this direction, many innovations have been made to prepare sleek designs and leak-proof closures. This industry indeed works behind the scenes, but its impact speaks for itself due to its demand and growth. The way a person experiences liquor begins with the cap of the bottle.
New Gen Packaging is one of the pioneering ventures known for its unique design and manufacturing of innovative cap solutions. With over two decades of experience in the market, their solutions not just preserve the quality of the product but differentiate themselves by offering an indelible experience. As we have prepared this narrative speaking of their precision engineering and brand distinction, you will see for yourself why New Gen Packaging stands firm as a partner for some of the most celebrated liquor brands.
In talks with Mrinal Doval, the director of the company, we explore the inception journey, the present-day presence, the vision, and the future projection that we have compiled in these six pages. We are confident that our global readership will find this narrative inspiring as well as enlightening, owing to the industry insights included here.
THE COMPANY PROFILE AND CORE OFFERINGS
New Gen Packaging was incepted with a vision to revamp the packaging industry with its innovative zeal. They happened to become a pioneering brand to provide innovative packaging solutions for some premium liquor brands. They are proud to have made a firm presence in the industry with their several flagship products as liquor caps, which help create a distinct brand identity. Not just branding, but their products also support the functional aspect of the bottle, like preserving the quality for longer periods, and avoiding leaking.
Now, they have completed 20 years in the market, and the leadership has decided to expand their business wings by embarking on a broader venture, which includes launching premium products like Doval Rose Tea and Doval Honey sourced from the pristine hills of Uttarakhand. Their commitment is to provide packaging that is not just economical but also distinctive, challenging the conventional norms of the packaging industry.
INNOVATION, NEVER SEEN BEFORE
The mission with which the beginning of the company became a big headline is clear, i.e., to craft liquor caps that have never existed before. Conceptualizing innovative products is in their DNA. This mission is driven by a deep understanding of the fact that the brand deserves a packaging solution that tells its story and captivates its audience.
The mantra they live by follows: If you do not want something different, then please do not come to us. It reflects their dedication to innovation and deep desire to establish a unique experience for narrating the brand story at a global level. The leadership began this journey while being committed to the Make in India philosophy, too. They leverage local resources and talent to compete on a global scale to change the perspective towards Indian packaging solutions.
CREATING RIPPLES IN THE FIELD OF LIQUOR CAP PACKAGING
The company has a deep industry understanding that the whole industry is evolving at a faster pace, owing to consumer preferences. People are not only focused on liquor quality but also wish to experience premium quality while engaging with the packaging. Not only this, the modern consumers are also highly conscious about the environmental impact. Hence, the need of the hour is to blend a premium experience with sustainable packaging materials to resonate with customer sentiments. For this, they are leading the industry with minimalist designs that also appeal to modern aesthetics. Therefore, New Gen Packaging’s market relevance is growing owing to this market comprehension.
A JOURNEY WORTH MANY GLANCES
Mrinal Doval’s journey as an entrepreneur began in 2004. He began manufacturing the cap designs from his Noida-based facility. He reached out to several discerning liquor brands with his innovative products and soon expanded his reach across Uttarakhand by establishing manufacturing units at Roorkee and Haridwar. At present, he is operating from Doon Valley, catering to the PAN India customers.
He shared that the journey was definitely challenging, but his vision and perseverance kept offering him a push to chase his dreams. His entrepreneurial journey took a significant turn when a well- accomplished brand, Radico Khaitan Limited, sealed a deal with his brand.
After a successful collaboration with the brand, he also got deals from esteemed brands like Rotal Ranthambore Whisky and Magic Moment Dazzle. As the brand grew, they diversified their offerings, and today, they have a wide variety of caps for liquor bottles, driven by the need for uniqueness and functionality.
IMPORTANCE OF R&D
As a well-accomplished entrepreneur himself, Mrinal firmly believes that the success of any startup depends on how efficiently it performs research and development (R&D). He asserts that the backbone of any company, especially important in the packaging industry. Through R&D, we continuously explore new materials, designs, and technologies that not only set us apart from the competition but also cater to the evolving needs of the market. Our R&D team works closely with our clients, understanding their requirements and helping them innovate packaging solutions that enhance their brand visibility and consumer engagement.
BUSINESS STRATEGY
Their business plan is designed to give them the flexibility and creativity they need to remain ahead of the competition in the packaging sector. They assist their clients in standing out from the competition by creating unique goods and services. This is reinforced by a deep understanding of the market, where we are able to develop products that meet real, evolving needs through continuous research into consumer trends and preferences. Their main approach is founded on a customer-first mindset; they value collaboration and communication and ensure that customer feedback is seamlessly integrated into every stage of design and production. In the future, Mrinal is positive about achieving both local success and worldwide outreach.
LEADERSHIP THAT INSPIRES AS WELL AS GUIDES
The director clarified that his leadership style is characterized by his capacity to motivate and steer his employees toward a common goal while cultivating an atmosphere that encourages creativity and innovation. Effective leaders, according to him, are proactive, personable, and receptive to fresh perspectives. A dynamic and driven workforce is the outcome of this philosophy’s translation into a culture that encourages all staff members to share their perspectives and participate in the development process.
AN INCLUSIVE WORK CULTURE
The work culture at New Gen Packaging is built on collaboration, transparency, and respect. Employees are empowered to take ownership of their roles, share ideas freely, and challenge the status quo. Continuous learning is an integral part of the culture, supported by regular training and skill development initiatives. By celebrating successes, learning from setbacks, and maintaining a positive, energetic atmosphere, the company ensures sustained growth and engagement across all levels.
THE FUTURE OUTLINE
Looking to the future, New Gen Packaging has outlined ambitious plans for expansion. Product diversification remains a key focus, with the upcoming launches of Doval Rose Tea and Doval Honey opening doors to new markets. The company also aims to strengthen its global presence by positioning its innovative packaging solutions for international clients. Strategic partnerships with leading liquor brands are being explored to co-create packaging that reflects brand ethos, while sustainability initiatives are actively being developed to meet the demands of environmentally conscious consumers.
New Gen Packaging’s aspirations go beyond business growth. The company envisions redefining the liquor and beverage packaging landscape globally, striving to be recognized not just as a supplier but as a brand synonymous with innovation and quality. With a commitment to organic and sustainable packaging solutions, the company aligns itself with the global shift toward environmental responsibility.
THE PROUDEST ACHIEVEMENTS
Over the years, New Gen Packaging has marked several milestones that underscore its progress and credibility. It has successfully established itself as a preferred packaging supplier for leading liquor brands, developed benchmark-setting cap designs, and expanded into complementary product lines such as Doval Rose Tea and Doval Honey. Consistent client recognition for innovation and quality further reinforces the company’s position as a trusted and forward-thinking industry player.
Following are excerpts from an insightful conversation with the leadership team of New Gen Packaging, where they shared their journey, philosophy, and vision for the future.
Interviewer: Mr. Doval, could you take us through the origins of New Gen Packaging and how the journey began?
Mrinal Doval: Our journey began in 2004 in Noida, where I started manufacturing cap designs. I saw a clear need in the premium liquor segment for packaging that tells the brand story and preserves product quality. We expanded to Uttarakhand, establishing facilities in Roorkee and Haridwar, and today we operate from Doon Valley, serving PAN India. A pivotal moment was partnering with Radico Khaitan Limited, which validated our approach and opened doors to other esteemed brands like Royal Ranthambore Whisky and Magic Moment Dazzle. Our growth has always been about combining functional performance with distinctive design, while staying true to the Make in India philosophy.
Interviewer: Mrs. Doval, innovation seems central to your philosophy. Could you elaborate on your approach?
Mrs. Anuradha Doval: Innovation is indeed in our DNA. Our mantra is straightforward: if you’re not seeking something different, we’re not the right partner. We invest heavily in R&D to explore new materials, designs, and technologies that enhance brand storytelling and consumer engagement. We work closely with clients to understand their narrative, then translate that into packaging that differentiates them on shelves and builds loyalty. Our approach balances aesthetics with functionality, leak-proof designs, product protection, and sustainability, with minimalist, modern aesthetics that appeal to today’s consumers.
Interviewer: Sustainability is now a global expectation. How is New Gen Packaging aligning with this?
Mrinal Doval: Sustainability is inseparable from our design philosophy. We’re blending premium experience with sustainable materials and processes. This means selecting materials that perform reliably while minimizing environmental impact, optimizing production to reduce waste, and exploring recyclable or responsibly sourced options. Our minimalist, modern designs aren’t just about aesthetics; they’re about reducing material use where possible, without compromising the integrity or tamper-evidence that brands require. As the market evolves, we’ll continue to innovate in sustainable packaging solutions that align with consumer expectations and regulatory trends.
Interviewer: How do you build and sustain strong client relationships in such a competitive market?
Mrs. Anuradha Doval: Our clients aren’t just customers, they’re co-creators of the brand experience. We embed client feedback into every stage of design and production, ensuring the final product supports brand identity, protects product quality, and delivers a memorable consumer experience. This collaborative approach helps brands stand out, shorten time- to-market, and achieve a consistent, premium presence across markets. We also prioritize transparent communication, skilled execution, and a culture that encourages ideas from all levels of our organization.
Interviewer: We’ve noticed New Gen has diversified beyond packaging. Could you tell us about this expansion?
Mrinal Doval: Diversification emerged from recognizing complementary needs within the broader packaging and brand experience space. While our strength remains in cap solutions, expanding into premium product lines like Doval Royal Fruit Tea and Doval Honey allows us to offer end-to-end packaging and branding insights. It also aligns with our mission to elevate consumer experiences and support premium brands in differentiated markets. This expansion is about leveraging our capability to design cohesive brand narratives—from cap to finished product—across diverse categories.
Interviewer: Looking ahead, what is your vision for New Gen Packaging on the global stage?
Mrs. Anuradha Doval: Our ambition is to establish New Gen Packaging as a globally recognized partner for innovative, high- quality packaging solutions. Strategy-wise, we’re focusing on strategic partnerships with leading liquor brands worldwide, investing in global design capabilities, and ensuring our supply chain and manufacturing practices meet international standards. Simultaneously, we’re exploring new markets for our premium lines, aiming to offer a consistent, sustainable, design-led value proposition on a global scale.
Interviewer: What milestones stand out in your growth story so far?
Mrinal Doval: Securing partnerships with flagship brands and expanding beyond caps into related premium products are milestones that validate our approach. It’s also meaningful to be recognized for innovation and quality by our clients, which reinforces our belief that design and engineering can redefine brand experiences in the beverage sector.
Interviewer: And finally, what can we expect next from New Gen Packaging?
Mrs. Anuradha Doval: Expect continued innovation that blends form and function with environmental responsibility. We’ll deepen collaborations with premium brands to co-create packaging that reflects their ethos, while expanding our footprint internationally. We’re committed to sustainable, premium packaging solutions that resonate with today’s consumers and help brands tell compelling stories on a global stage.
Interviewer: Before we close, could you share a piece of advice for budding entrepreneurs?
Mrinal Doval: Stay true to your vision, welcome feedback, and adapt to changing landscapes. Innovation is essential, but resilience and a strong network of mentors and peers are equally important. Invest in research to deeply understand your industry and audience, and use that knowledge to carve your niche successfully.
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