With over 16 years of Moving Human Experiences forward, YellowSlice has grown to be one of India’s leading strategic UI/UX Design agencies. It has evolved from being a niche UX/UI design studio into a full-fledged digital experience innovation partner for both global and local MSMEs, startups, and unicorn brands. Since its inception in 2009, it has delivered over 2,000 projects across various industries, including BFSI, SaaS, e-commerce, real estate, edtech, and healthcare, impacting millions of users worldwide.
The Journey of A Thousand Miles Starts With A Step.
The story of Yellow Slice began in 2009, at a time when digital design in India was still finding its feet. Websites and apps were mainly functional, and they lacked empathy, usability, and the kind of visual sophistication that could truly elevate user experiences and improve service delivery.
The Co-Founder, Kishor Fogla, spotted this gap early enough and turned it into an opportunity to make design a key driver in business Innovation. With a small team, limited resources, and a lot of conviction, Yellow Slice was born, focusing on creativity to make the digital interface viable, feasible, usable & desirable to the users..
Today, it has grown into a 100-member team of designers, researchers, strategists, and technologists. Along the way, Yellow Slice has partnered with some of India’s most leading brands — including Paytm Money, ICICI Direct, Airtel, and BigBasket to design digital products that deliver real business value and improve user experience.
The company maintains its growth through its ability to transform alongside the fast-changing digital environment. Yellow Slice maintains its leadership position through continuous innovation, starting from basic web interfaces to advanced research-based designs.
What Sets Yellow Slice Apart
Many people view competition as a threat, but it is an opportunity for YellowSlice to stand out and communicate its value with its research-centric and strategic design process. Many can design screens, but few can combine strategy, behavioural psychology, and visual appeal into functional, usable and useful solutions.
Every project begins with a deep understanding of user behaviour, client objectives, and market realities. This ensures that the outcomes we create are not only visually engaging but also business-driven, measurable, and built to last. They have built an ecosystem approach with ventures like DesignO’Sure Academy, DRILL, and YS Tech to extend 360° value to clients in ways that competitors cannot easily replicate. Add to this their commitment to technological advancement with a focus on AI, AR/VR, and accessibility-first design.
What is YellowSlice without its people and their culture? Their greatest advantage is the culture. The mission to move human experience forward is not a tagline but a philosophy that drives every decision. It’s this mindset that pushes every member to curiosity, collaboration, and continuous learning.
Expertise Across Industries
Over the past 16 years, Yellow Slice has delivered researchdriven and user-centric solutions across various industry verticals, from unicorn startups to Fortune 500 giants or Eddtech, Fintech, D2C, etc. The company demonstrates exceptional adaptability in handling various business sectors, as each industry presents its own distinct set of challenges.
- Fintech: They strategically partner with clients such as Paytm Money, ICICI Direct, NPCI, Bajaj Finserv, OneCard and many more to design secure and intuitive platforms that simplify complex financial journeys while building trust at scale.
- E-commerce & Retail: From Big Basket to Croma and Chaayos, we’ve enhanced online and offline shopping experiences, creating interfaces that feel effortless while improving conversions and repeat engagement.
- SAAS/Enterprise: They have partnered with brands like CivitBUILT, MyLOFT, DataPoem, and DOCUX to prioritise functionality over usability, resulting in friction, inefficiencies, and user frustration.
- Edtech: YellowSlice believes in tech as the future of education and has worked with Saurabh Sachdeva’s Actors’ Truth, alongside other Edtech products, to boost retention, reduce friction, and scale with purpose.
The consultancy proves its ability to understand multiple industries through its work, which creates user experiences that drive business expansion.
Innovation as a Way of Life
Yellow Slice integrates innovation throughout its entire organisation because it represents the fundamental nature of the company. The team dedicates resources to research and technology development and process enhancement to maintain leadership in the industry. It is the spirit of innovation that has led to the birth of other initiatives like DRILL Lab, Design X Academy, Holivus and more.
Design X
DesignX Academy is a practice-led learning space by YellowSlice. It’s built to shape future designers through handson training and real-world experience.
Drill
DRILL Lab is a research-based subsidiary of YellowSlice. It’s created to drive impact and innovation in digital experience. The innovative spirit they have built is not only for the expansion of the organisation, but it also covers the success of the Indian Design Industry.
Building a People-First Culture
Yellow Slice believes that talent is not just hired, it is nurtured. The people are at the centre of the company, and every team member is encouraged to continuously learn, upskill, and explore new areas. Their culture is built on three pillars: autonomy, growth, and recognition. They are not only empowered to deliver client projects but also to build in-house innovations, giving them the satisfaction of solving real-world challenges beyond the brief.
Beyond work, there are structures in place to support the mental health of members, such as yearly retreats, fun Fridays, hackdays, Yellow Insights, flexible work models, and a transparent framework of accountability, which further nurture a balance between freedom and responsibility. At Yellow Slice, careers are not built on repetitive tasks but on meaningful contributions, where every individual finds both purpose and growth.
Commitment to Sustainability and Responsibility
Yellow Slice approaches Corporate Social Responsibility as an essential organisational value rather than a formal requirement. The company maintains environmental responsibility through strict adherence to air and water regulations and through its waste minimisation efforts and energy-saving investments.
Their CSR framework rests on three pillars:
• Empowering community development through job creation and entrepreneurship
• Implementing sustainable practices to minimise environmental impact
• Enabling employees to participate in meaningful social initiatives.
The company actively encourages young people to pursue technology-based careers, as these fields will shape the direction of tomorrow.
Staying Customer-Centric Customers keep the business going, and YellowSlice has taking on the principle of keeping customers as its main priority. Its motto, “Customer First,” guides all processes, innovations, and interactions. Every engagement begins with empathy, transparency, and responsiveness, ensuring that their clients not only receive design solutions but also measurable business impact.
Feedback is one of the structures they put in place to hear from their partners and iterate to improve service delivery. This continuous feedback loop ensures that Yellow Slice remains agile, relevant, and trusted in the eyes of its customers.
Adapting to the Future of Work
The future of work is already here, and Yellow Slice has fully embraced it. As a remote-first team, they have found a way to blend flexibility with accountability through hybrid models, digital tools, AI and automation systems that enhance productivity without stifling creativity.
Future Plans for the Next Five Years
The next chapter is clearly defined by ambition, clarity, and a sense of purpose. The five-year roadmap builds on 16+ years of continuous growth and impact, with priorities that reflect both innovation and responsibility.
Key focus areas include:
- Global Expansion: Establishing a stronger international presence, with offices in London, Singapore, and Dubai.
- Ecosystem Growth: Launching DRILL Labs across innovation hubs worldwide and scaling DesignO’Sure Academy into a global design learning platform.
- Product Innovation: Developing 10+ proprietary design tools, including AI-powered UX audit and UX writing solutions.
- Sustainable Operations: Embedding eco-friendly practices and responsible growth models.
- Talent Development: Upskilling teams to lead advancements in technology, research, and design strategy.
Yellow Slice aims to create a future that shapes global design standards and positions itself alongside leaders like IDEO and McKinsey in the strategic design space.
A Message to the Global Community
UI/UX Design is the entry point to innovation and sustainable technologies. YellowSlice is positioning itself as a strategic design partner to serve a purpose that extends beyond product and service development, to building environments where creativity thrives, employees flourish, and innovation solves problems at scale. To the global readership, the message is clear: if you want to collaborate with bold minds, cutting-edge technology, and a team committed to making a real impact, Yellow Slice is the place to be. The company is not just working on today-it is building tomorrow, together.
Conclusion
It is evident that YellowSlice’s journey has been defined by creativity, innovation, and measurable impact. With over 2,000 projects delivered for leading brands and a growing global footprint, the company has proven that UI/UX design is a business growth strategy driver and a force for human-centric innovations. As it looks ahead, Yellow Slice remains anchored in its belief that design is not just about what people see, it is about how they feel, connect, and evolve. They pass on this responsibility to blend creativity with research and technology for any innovation.
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