The hospitality sector has already completely transitioned into the digital-first phase where the online presence dictates the success of the business directly. The modern-day tourists would not walk into a hotel without research. Rather, they go online, read reviews, research prices, examine facilities, and peruse various houses and books without having a reservation. In such a competitive world, if your hotel is not putting its name at the top of the search engines, then you are losing a lot of booking opportunities on a daily basis.
The behavior of the consumers has altered drastically in the last ten years. Over 80 percent of passengers start searching using engines such as Google when making their reservations. They might be looking at a luxurious hotel in Mumbai, and this should be near the airport, or it may be a family friendly resort with a pool, the hotels listed on the first page are the ones that get the most number of clicks and bookings. No longer a luxury but a necessity, visibility has become.
Meanwhile, the rivalry in the hotel industry is becoming even more acute. The same audience is competing with the budgets of the Boutique hotels, high-end chain hotels, serviced apartments and franchise hotels. Having a site is not sufficient anymore. Even a well designed property with great services may fail should it not have strategic digital marketing. It is in this case that professional SEO is necessary.
In hospitality, a special Hotels SEO Company is aware of the specific problems that the hospitality industries are dealing with. Contrary to other sectors, hotel systems are subject to changing demand trends, occupancy levels, OTA commissions, domestic competition, and image issues. Bloom Digital Marketing Agency has established itself as a reliable market leader in hospitality SEO by providing performance-based strategies that are specifically designed to promote the growth of hotels.
SEO is much more than a high ranking of some few keywords. It is concerning developing a powerful online base that will tie your hotel to the travelers who are seeking a place to stay. When a person enters the query of the best hotel by the airport or luxury stay in Mumbai, your hotel should be present at the very moment someone changes his mind. Bloom is geared towards capturing such high intent searches and converting them into confirmed bookings.
Dependence on Online Travel agencies (OTAs) is one of the largest challenges that hotels have to deal with nowadays. OTAs are also visible, but they also have high commission fees, which can be between 15 and 25 per cent. In the long run, this slices to profit margins. The investment in SEO gives hotels the advantage of long-term sustainable growth. Whereas a paid advertising campaign is terminated when the budget is exhausted and ceases to bring traffic to the website, organic rankings keep on bringing visitors each month. The long-term strategy of Bloom guarantees the stable online presence, enhanced brand authority and stable increase in revenue. Their plans are not short time solutions but are designed to have a long term effect.
Any successful campaign that takes place at Bloom starts with a thorough audit of the websites. Much attention is paid to technical performance analysis, positioning of the key words, site structure, content voids, and competitor intelligence. The stepwise assessment of opportunities and weaknesses will reveal the untapped or latent opportunities and weaknesses that could be crippling your online performance. And based on this strategic backbone, Bloom creates tailor-made roadmaps to SEO based on your line of business objectives.
Besides technical optimization, Bloom focuses on user experience. A mobile-friendly and high loading site is a key boost to booking conversions. Current day travellers are demanding smooth browsers and easy reservation systems. When a site loads at a very slow pace or it looks disorganized on the mobile platforms, prospective visitors will abandon the site within no more than several seconds. Bloom makes sure that each optimization is made in a way that facilitates better performance of search engines and the satisfaction of the user.
5 main strengths of Bloom Digital Marketing Agency
- Increased Direct Bookings
Bloom maximizes the booking pages, placement of the call to action section and the site structure to direct the visitors through the booking process. Conversion pathways and minimizing the friction will ensure that hotels can achieve more direct bookings in which heavy OTA commissions are removed and the hotels retain all control over the revenues.
- Advanced Keyword Strategy
Bloom can find out the high-intent, location-specific, and long-tail keywords that can appeal to travelers willing to make a booking through extensive key-word research and competitor analysis. They do not target any generic phrases but rather search terms that present any booking potential.
- Effective Local Search Engine optimization.
Hotels rely on local search presence. Bloom optimizes Google Business Profiles, establishes authoritative local citations, and geo-targeted landing pages to make your property be visible in Google Maps and in Google search results when typed in as near me.
- Technical Web Improvement.
Bloom can optimize your website to meet the modern search engine criteria of optimal ranking performance, through the improvement of page speed and mobile responsiveness, the introduction of structured data markup, and crawl error resolution.
- Open Disclosure and Continuous Provisions.
SEO is an evolving process. He/she regularly reports performance, updates on key tracker, and gives actionable insight to provide continuous improvement and complete transparency in results as demonstrated by Bloom. The track record of Bloom shows that it has been able to provide quantifiable growth. Taking the case of Ocean View Resort, the traffic to the websites and bookings increased by 50 and 35 percent, respectively, in a span of six months when Bloom applied his SEO strategy.
The difference is that Bloom is knowledgeable in the field of hospitality marketing. The team appreciates the fact that hotels are not like other businesses. SEO strategy is affected by seasonality, demographics of the guests, price modeling, and location benefits. Bloom is very keen in combining these variables into a unified plan that is specifically specific to each property.
The high-quality content development is another significant aspect of the approach created by Bloom. Increased rankings and trust are achieved by writing interesting service pages, optimizing room descriptions, destination blogs, and travel guides. Informative information will provide answers to the questions of travelers, emphasize the distinctive facilities, and enforce brand authority.
The aspect of link building is another important part of the Bloom’s Hotels SEO service. We also help your site gain more credibility with the search engines by getting you quality backlinks with well-known travel blogs, hospitality directories, and authoritative sites.
This enhances domain power and stability in ranking in the long run. The strategy of Bloom does not remain the same. Algorithms of search engines constantly change, and the situation in the market varies over the year. Bloom also keeps the trends of key words, traffic, and booking activity to optimize the campaign.
Collaborating with Bloom Agency implies acquiring something beyond an SEO provider. It implies collaboration with a professional growth partner who aims at raising the visibility of your hotel, making it profitable, and gaining brand authority. The level of their data-driven plans, open communication, and hospitality experience provides good chances of success in the long perspective.
