Written By Puja Bhardwaj
Kioko is an amazing lifestyle accessory brand, offering trendy and top-notch phone cases. It is based in Bengaluru and came into existence in the year 2025. Today, Kioko operates as a lifestyle accessory brand focused on selling trending, high-quality, aesthetic iPhone cases.
Zuola’s Early Days: From China to India
The entrepreneur duo, Zuola and Arshin, have been married and living together for years.
Earlier, Zuola went to China to pursue an MBBS degree, and Arshin obtained his degree in BTech. While studying in China, Zuola soon realised that she had no interest in pursuing medicine, and she became more passionate about entrepreneurship.
Initially, she began her own dropshipping business and started teaching English to Chinese kids to earn money and run her business. During the COVID-19 pandemic, Zuola finally decided to take a break and return to India.
In those days, Zuola began a new journey with content creation and gained a decent number of followers. Over time, Zuola and Arshin both thought of building something together and hence started their own business.
The Inception of Kioko
Whenever Zuola would travel, she would buy her phone cases from abroad because she couldn’t find similar styles easily in India.
Her friends, family and even her followers ask where she purchased her cases from since such creative and classy phone cases are rarely sold in India. It eventually led Zuola to explore more about phone cases and their varieties in India.
During her research, she found the market gap in the country. Most of the people were carrying plain or solid cases, not because they wanted to but because there weren’t many creative options available.
Soon, the couple planned to initiate business around this need and received a bootstrapped amount of Rs 5 lakh to establish Kioko. Soon, Kioko gained popularity, renowned for selling a wide range of trending, high-quality, aesthetic iPhone cases.
What’s Unique about Kioko
One of the differentiating factors about Kioko is that the designs keep changing and refreshing according to the latest trends. Another unique aspect is the unboxing experience the brand offers to customers. The entire process is designed thoughtfully so that when customers open their packages, they get a feeling like receiving a gift.
Remarkable Growth
Kioko has established itself as an industry pioneer. The brand gained quick attention because of the founders’ vision, solid branding, and understanding and focusing on Gen Z preferences. The results are remarkable; within four months, the brand crossed ₹14 lakhs in revenue. It proves that smart strategy and creativity can beat experience.
Further, Kioko has always ensured optimum quality at an affordable price range. The average order value of its products is 1,145, and the brand has served over 1,400 customers across India.
Bollywood celebrities like Janhvi Kapoor, Khushi Kapoor, Sanjana Ganesan, and Aaliyah Kashyap have used Kioko phone cases.
As per the latest data, Kioko has successfully clocked Rs 1.7 lakh in January 2026, Rs 2.6 lakh in February, and Rs 8.2 lakh in March. Within six months after its inception, the brand has secured close to Rs 16 lakh in revenue.
Road Ahead
Looking ahead, the couple duo, Zuola and Arshin, are planning to expand Kioko’s product category and soon offer Android phone cases, AirPods cases, tablets and iPad cases. Further, they are also looking to grow their team, make their brand experience better, and double their revenue.
This is the inspiring story of the power couple, Zuola and Arshin, and their brand, Kioko. When most people were going for stability in their professional lives, they chose risk. Leaving her medical career, especially as an Indian, was not easy, but she found the gap and introduced the solutions that no Indian brand was doing. Within one year of its establishment, Kioko is known for its stylish, aesthetic phone cases that truly stand out.
Instead of waiting for the right solution, Zuola introduced it herself. This is not just a random startup story; it’s about timing, courage, and finding opportunities others do not go for.
