Haier, the top-ranked major appliance brand in the world for 17 years running, is pleased to maintain its affiliation with Roland-Garros as the official partner of the esteemed Grand Slam competition. Haier India has teamed with Sony LIV to offer Roland-Garros 2026 to viewers across Connected TVs, strengthening its Sport-O-Tainment strategy to engage customers through sport-led experiences. This will allow tennis fans to enjoy an immersive viewing experience from the comfort of their homes.
Roland-Garros, one of the most prominent tennis competitions in the world, is the ideal fusion of innovation, lifestyle, and sporting brilliance. Through this collaboration, Haier demonstrates how connected, people-centric technologies improve daily life through meaningful and intuitive experiences while also bolstering its worldwide brand presence. Haier has developed a solid international sports partnership portfolio that includes some of the most renowned tennis events in the world, such as the Australian Open, Mutua Madrid Open, Rolex Paris Masters, and Nitto ATP Finals, all under the direction of its worldwide motto, “Play with the Number Ones.”
Commenting on the partnership, Mr. NS Satish, CEO, Haier Appliances India, said,
“ We are delighted to continue our association with Roland-Garros, a tournament that reflects the values of excellence, precision, and innovation that are at the core of Haier’s brand philosophy. Our partnership with Sony LIV further strengthens our commitment to connecting with premium and digitally savvy consumers through meaningful sporting experiences. As consumers increasingly seek more immersive entertainment experiences at home, this collaboration allows us to bring the excitement of world-class tennis closer to them while reinforcing Haier’s position as a brand that seamlessly blends innovation, technology, and lifestyle.”
Through relationships with some of the most renowned athletic franchises in the world, Haier has deliberately reinforced its distinctive Sport-O-Tainment marketing approach over the years. The TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy, Roland-Garros 2023 and 2024, ATP, US Open, French Open, and Wimbledon are a few of these. Through these partnerships, Haier strengthens its premium brand credentials across geographies, fosters deeper customer engagement, and maintains a connection with millions of ardent sports fans worldwide.
ABOUT HAIER INDIA
Haier Singapore Investment Holding Pte. Ltd., the world’s top supplier of solutions for a better living, is the parent company of Haier Appliances India Private Limited (Haier India), which was founded in India in 2003. Haier India, which has its headquarters in Greater Noida, is one of the top brands in the nation for consumer electronics and home appliances. It has been the top brand in the world for major appliances for 17 years running.
Haier India is dedicated to providing clients with the best-in-segment products in accordance with its “Make in India” and “Make for India” attitude, which is motivated by the brand objective of “More Creation, More Possibilities.” Haier has two cutting-edge manufacturing facilities in Pune and Greater Noida, as well as a wide distribution network throughout the nation, thanks to its nearly two decades of experience in product innovation. With a focus on Indian consumer wants, the product line, which includes refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, microwave ovens, and kitchen appliances, is supported by excellent technology and customer-centricity.
ABOUT HAIER GROUP
Haier Group was established in 1984 and is a major worldwide supplier of digital transformation and better life solutions. With the motto “More Creation, More Possibilities,” we are dedicated to working with users to co-create limitless opportunities for a better living and with ecosystem partners to co-create limitless opportunities for industrial development.
Smart Living and Industrial Internet are the two cornerstones of our environment, and we have always been user-centered and committed to original technology. We have constructed 143 production facilities, 35 industrial parks, 10 R&D facilities, 71 research institutes, and a global sales network with 230,000 nodes. We are the only IoT ecosystem brand in the world to have been included in the Kantar BrandZ Top 100 Most Valuable Global Brands for five years running. Additionally, we have held the top spot in Euromonitor’s Global Major Appliances Brand for seventeen years running.
Our subsidiary Haier Smart Home is included among the Fortune’s Global 500 and World’s Most Admired Companies, and we have four listed businesses. The only firm to attain a “A+D+H” portfolio in the world capital market is Haier Smart Home, which was listed on the Shanghai Stock Exchange A-share in 1993, the CEINEX D-share in Frankfurt in 2018, and the Hong Kong Stock Exchange H-share in 2020. To consistently provide the greatest experience for our users, we have a number of international premium brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy, among others.
We think that when more borders are crossed and more meaningful connections are formed, more cooperation will occur. Only then will the world’s future be full with amazing, limitless possibilities.
FAQs:
Q1. What is the partnership between Haier India and Sony LIV about?
Haier India has partnered with Sony LIV to bring Roland-Garros 2026 coverage to Connected TV users, allowing tennis enthusiasts to enjoy Grand Slam action from the comfort of their homes.
Q2. Why has Haier partnered with Roland-Garros 2026?
The partnership aligns with Haier’s global sports marketing strategy and reinforces its association with premium sporting events that reflect the brand’s values of excellence, innovation, and performance.
Q3. What is Haier’s Sport-O-Tainment strategy?
Sport-O-Tainment is Haier’s marketing approach that combines sports and entertainment to create immersive consumer experiences while strengthening engagement with customers through major sporting events.
Q4. How will consumers benefit from this collaboration?
Consumers can enjoy a seamless and immersive tennis-viewing experience on Connected TVs, enhancing home entertainment through premium sports content.
Q5. Which other tennis tournaments is Haier associated with globally?
Haier has partnered with several prestigious tennis events, including the Australian Open, Mutua Madrid Open, Rolex Paris Masters, Nitto ATP Finals, US Open, Wimbledon, and the French Open.
Q6. What did Haier India CEO NS Satish say about the partnership?
NS Satish stated that the collaboration reflects Haier’s commitment to innovation, excellence, and delivering meaningful sporting experiences to digitally connected consumers while strengthening the brand’s premium positioning.
Q7. What does Haier’s global campaign slogan “Play with the Number Ones” mean?
The slogan highlights Haier’s strategy of partnering with world-class sporting events and organizations that represent leadership, excellence, and top-tier performance.
Q8. Besides tennis, which major sporting events has Haier supported?
Haier has been associated with major sporting properties such as the TATA IPL, ICC Men’s Cricket World Cup, ICC Champions Trophy, ATP Tour events, Wimbledon, and Roland-Garros.
Q9. When was Haier India established?
Haier India was established in 2003 and operates as a subsidiary of Haier Singapore Investment Holding Pte. Ltd.
Q10. Where are Haier India’s manufacturing facilities located?
Haier India operates advanced manufacturing facilities in Greater Noida and Pune, supporting its “Make in India” and “Make for India” initiatives.
Q11. What products does Haier India offer?
Haier India offers a wide range of consumer electronics and home appliances, including refrigerators, air conditioners, washing machines, LED TVs, microwave ovens, water heaters, deep freezers, and kitchen appliances.
Q12. What is Haier Group’s global standing in the appliance industry?
Haier has been ranked as the world’s No. 1 major appliances brand for 17 consecutive years and is recognized globally for its innovation, smart living solutions, and IoT ecosystem leadership.
Q13. How large is Haier Group’s global presence?
Haier operates 143 manufacturing centers, 35 industrial parks, 10 R&D centers, 71 research institutes, and a global sales network with more than 230,000 touchpoints worldwide.
Q14. Which premium brands are part of Haier Group’s portfolio?
Haier Group owns several global brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy.
Q15. How does this partnership strengthen Haier’s brand image?
By associating with world-class sporting events like Roland-Garros and collaborating with Sony LIV, Haier enhances its premium brand perception, deepens customer engagement, and showcases its commitment to innovation-driven lifestyle experiences.
