Area Shelter Consulting Services Llp
A Distinguished Endeavour, Simplifying the Home-buying Process with Insightful Guidance and Support
20 Most Promising startups to watch 2024
Buying a home can be difficult in India, especially in the metropolis. It`s a complicated and tedious process, encompassing everything from choosing the location to choosing the trusted brand.
Identifying the gaps in navigating the home-buying process in India, Area Shelter Consulting Services came into existence in 2023 and established itself as an industry pioneer. It is India`s first residential real estate concierge service specializing in residential home buying. Area Shelter Consulting has been approved by the government of India’s Start-UpUp scheme for newly launched startups.
Led by Mr Arijit Samanta, the team at Area Shelter Consulting provides support in all facets of purchasing a property, including identifying the neighbourhood in which the family wants to live and establishing connections with top brands. The core mission of the company is to achieve 10 crores in revenue potential by the end of 2030.
Comprehensive Service Portfolio
Area Shelter Consulting is dedicated to turning the home-buying process into a simple model. Buyers often search for properties on home-buying portals like Housing.com, 99 Acres, Magic Bricks, sometimes Google Ads, and these days social media platforms like Meta Business.
The company generates leads on these portals. Next, the team strives to understand the buyer’s priorities in terms of location and budget. From the client meeting to the branded product visit, they strive to integrate themselves into the Grade A developers’ Assured Branded Products grid and support them.
Product selection can have only two options. Either it can be a newly launched venture or it can offer ready-to-move-in or nearby possession. Once the grid fits the requirements of the inquiry holder, they offer a bouquet of products and only Grade A residential products.
“We should only compare apples to apples and not oranges. Doing this in the initial stages streamlines the filtration process”, shared the leading man. Brand products provide the best fittings and quality, and the biggest advantage is trust. With this distinctive approach to customer care, Area Shelter Consulting is positioned as a leading partner for clients’ real estate needs.
Transformative Shifts in India’s Startup Ecosystem
Since the launch of the Startup India initiative, the number of startups has skyrocketed, rising from 442 in 2016 to over 1,20,000 now. Today, India is home to one of the world’s fastest-growing start-up environments, with a thriving ecosystem that includes angel investors, venture capital companies, incubators, accelerators, and government programs.
The tech journey can be traced back to the 1990s when the IT services industry was just starting to take off. In the early days, Indian start-ups were focused primarily on outsourcing and IT services. In the early 2000s, Indian entrepreneurs began to realize the potential of the Internet and started launching start-ups in areas such as e-commerce, online travel, and digital payments.
The ecosystem has expanded over time to encompass a diverse array of start-ups from several industries, including tech, fintech, health tech, Edutech, and e-commerce. However, many of these startups continue to be loss-making and not sustainable even after years of existence. Despite these differences, the returns on investment in the Indian ecosystem can still be as attractive as those in Silicon Valley, due to the large and growing market, the lower cost of living, and the lower cost of doing business.
The Beginning of a Prominent Leader in Real Estate
Arijit Samanta comes from a family of government servicemen. Still, the entrepreneurial spirit in his family is so high that they continue to support and encourage Arijit in his entrepreneurial endeavours. After more than one year on this journey, Arijit can’t imagine a life without it. Freedom of thought and a free mindset of ideas pouring and never-ending.
Sharing a quote ‘If you choose not to decide, you’ve still made a choice’! The first step, and perhaps the hardest in entrepreneurship, is to take the plunge. But once you’re in, you’ll figure out how to swim. Don’t stress too much on the fine-tuning of the business plan because, no matter what you do, the plan will be turned upside down a few months into the venture.
The Distinctive Marketing Strategies
Real estate is a unique field that has challenges and growth potential. “89% of buyers recently purchased their homes through a real estate agent or broker,” according to a National Association of Realtors (NAR) report. Targeting to tackle the emerging demands, Area Shelter Consulting primarily aims to invest in the below three marketing and advertising ideas.
• Paid Instagram promotions to target the ideal audience with precision.
• Through referral marketing, they simply ask clients if they know anyone in need of real estate services.
• Traditional advertising helps to promote local real estate listings since it targets particular geographic areas.
Arijit’s Leadership Odyssey
“Leadership is not just about management but rather starts with service. It is about enabling others to be at their best and ensuring that our influence endures even after we’re gone,” quoted the leading man.
Arijit’s journey has been filled with insightful lessons that have shaped his leadership approach. According to him, “leadership is a set of behaviours that support individuals in aligning their collective direction, executing strategic plans, and renewing an organization.” Effective leaders know that what works in a particular situation will not necessarily work every time. Leadership strategies must reflect each organization’s context and stage of evolution.
For most of his career, the visionary leader has focused on excelling in his work and delivering the project. He evolves his mindset to support his team’s success and takes the time to understand other people’s goals and motivations.
Notable Milestones
Client trust and satisfaction are the most profound achievements and a cherry on top for every business. A notable achievement of Area Shelter Consulting, the company has reached a value of 27 crores (homes sold) and gross revenue of 54 lakhs within seven months of its inception in the last fiscal year (FY23–24). Additionally, they have EBITA+ and well-managed operating expenses.
Emerging Horizons
India’s real estate market is witnessing significant growth. Cities like Nagpur, Coimbatore, Cochin, and Indore are the upcoming locations to watch out for in the next decade. Area Shelter Consulting has been operating in Hyderabad, and recently it kicked off its operations in Pune. Major metros like Mumbai, Chennai, Kolkata, and Bengaluru will be added up in the next 2 years of their stint.
Arijit believes in step-wise expansion; he says, “Stable growth gives long-term productivity, and growing 20% annually is always better than 200% growth.” 20% growth annually gives you a CAGR kick of 350% until 2030.“
Area Shelter Consulting is expected to reach 1 crore of revenue in 2024–25, which translates to a staggering 15.47 crore by 2030. By the end of 2030, the company will be valued at four to five times its annual income, which will soar to 60 crore by then.
Looking ahead, the company further plans to incorporate additional lines of business like Home Loans, DSA, and Home Interior Support, which is a consolidated homebuying journey for an individual, right from home buying, procuring a loan, and then getting the interior work done. It entails the complete home-buying journey.
Words of Wisdom to the Budding Entrepreneurs
Sharing his advice with the aspirants in real estate, the inspiring leader says, “Being your own boss is the ultimate career goal for many graduates. However, there are inevitably going to be a few obstacles that will get in the way, the most obvious being a lack of funds and experience.
• Identify a gap in the market.
• Never underestimate the power of a solid business plan.
• Embrace feedback and learn from your mistakes.
• Have your finances in good order.
