BUILDING MISSION-CRITICAL PLATFORMS FOR THE WORLD’S FINANCIAL MARKETS
The era we live in is defined by rapid digital disruption. The newage digital drive is also accompanied by regulatory complexity and the growing demand for real-time, personalized financial experiences. Businesses struggle to find a comprehensive platform that can serve them the best of all worlds! To address this industry challenge, Broadridge Financial Solutions has developed critical, scalable solutions built on innovation and adaptability.
Broadridge sits at the intersection of capital markets, wealth and asset management, and communications. As a global technology leader with trusted expertise and transformative technology, Broadridge is powering financial markets, enabling clients and the industry to operate, innovate and grow. With a global network that connects market participants, deep domain expertise in regulatory & governance, and industry leading solutions, Broadridge helps clients operate mission critical functions, meet the demands of industry change and create better financial outcomes for all.
Broadridge technology and operations platforms process and generate over 7 billion communications per year and underpin the daily trading of more than $10 trillion of securities globally. Broadridge is uniquely positioned to help financial institutions navigate today’s challenges and lead with confidence in tomorrow’s markets. In a compelling conversation with Sheenam Ohrie, Managing Director of Broadridge India, the company’s ambitious transformation journey is unveiled.
This story covers its pivotal role in the global fintech ecosystem and how India is taking center stage in the company’s growth blueprint. With over 30 years of experience in the technology space and a passion for problem-solving, Sheenam’s leadership has been instrumental in steering Broadridge India’s evolution from a backoffice enabler to a frontline innovation powerhouse.
“It’s really an honor and privilege to be associated with Broadridge,”
Sheenam shared, reflecting on her career journey that spans marquee organizations such as Oracle, SAP, Infosys, and Dell before she took the helm at Broadridge India.
A Storied Legacy with a Bold New Purpose
In 2007, Broadridge began its journey as it spun off from ADP. The spin-off that led to the formation of Broadridge Financial Solutions established the brand as a standalone global financial technology leader. From 450 employees in India at the time of the spin-off, Broadridge India has now grown to a workforce of over 5,000 professionals. But this growth isn’t just about numbers. Sheenam emphasizes that Broadridge India is increasingly becoming a core enabler of global strategy.
“We are an innovation engine enabling Broadridge’s core business and platform strategy,” she declares. With responsibilities spanning investor communications, capital markets, and governance technologies, the India team delivers end-toend solutions across Broadridge’s key business lines.
India 4.0: An Ambitious Transformation Blueprint
Global attention is on India’s emergence as a powerful economy. The India 4.0 vision is an ambitious sixyear strategy that reimagines Broadridge India as a value-creating center, not just in terms of scale but, more importantly, in terms of capability, influence, and innovation. The initiative is structured around four foundational pillars:
1. Talent Transformation to Build Leaders of Tomorrow
At the core of Broadridge India 4.0 is a deeply human strategy: cultivating next-generation leaders. Sheenam envisions a future where leaders are developed in India for the world. This includes structured development programs that emphasize not only business acumen and domain knowledge but also leadership skills and global exposure. Initiatives include:
• Persona-based learning journeys tailored to roles such as engineers, product managers, and business analysts.
• High-potential identification frameworks.
• Cross-functional mobility and exposure to global operations.
“Leadership isn’t positional; it is behavioral. And that behavior is what we are shaping from the ground up,” Sheenam affirms.
2. Technology-Led Transformation for Engineering Excellence
As a fintech organization operating in a highly regulated environment, Broadridge’s technological foundation must be rock solid. Under India 4.0, the technology strategy is moving beyond automation to embrace AI, machine learning, and predictive analytics in a cohesive, platform-driven model. Key focus areas include:
• Co-located, end-to-end agile squads capable of managing complete product life cycles.
• Integrating intelligent automation, robotic process automation (RPA), and GenAI into daily workflows.
• Creation of a dedicated team for product management and engineering operations excellence.
“We are designing systems that learn, adapt, and improve. Technology is not an enabler here; it’s the value proposition itself,” Sheenam adds.
3. Ecosystem Partnerships to Connect with Academia and Industry
Broadridge India is deepening its roots in the Indian innovation ecosystem through partnerships with academia, startups, and government bodies.
• Academic partnerships: Broadridge now works with close to 20 top institutions across India. Initiatives such as credit-bearing coursework, the Student Ambassador Program, and internships are actively shaping a pipeline of future-ready talent.
• Startup collaboration: Through its startup mentorship program, Broadridge India has engaged with several fintech startups, encouraging experimentation, rapid prototyping, and potential product integrations in a de-risked environment.
• Industry bodies and government: Broadridge is a regular contributor to forums like NASSCOM and is collaborating with state governments (Telangana, Karnataka) to influence policy and drive responsible innovation.
4. India Market Readiness to Becoming the World’s Third-Largest Economy
While Broadridge’s traditional markets have been in North America and Europe, the company is increasingly exploring how to bring its trusted solutions to the Indian market. Given India’s status as the third-largest economy by purchasing power, this is both a strategic imperative and an exciting frontier. To assess feasibility, Broadridge has conducted a product-market fit analysis. Based on the outcomes, a phased go-to-market approach is being explored:
• “Day Zero” and “Day One” products that are ready to be piloted locally.
• Identifying regulatory gaps that must be addressed for “Day Two” deployment.
• Establishing a local account management team to interface directly with Indian financial institutions and regulators.
“We’re taking strategic steps forward. We are engaging meaningfully with SEBI, RBI, and other regulatory stakeholders. It’s about market-fit, not market-entry,” explained Sheenam.
BondGPT: Redefining Fixed Income Investing
Sheenam explained that complex markets like fixed income are ripe for innovation, ergo, they came up with a revolutionary product. At a time when wealth advisors are inundated with so many investment instruments, BondGPT emerges as a game-changer. Our generative AI application BondGPT functions as a bond expert that helps wealth managers more confidently navigate the bond market and enhance engagement with their clients.
With BondGPT, advisors can quickly search for bonds using a broad range of criteria, all while remaining within their firm’s compliance parameters. The platform enables users to perform highly personalized searches for securities based on factors such as industry, sector, credit rating, yield, maturity, earnings, and revenue. In addition, advisors receive rapid responses to client-specific inquiries about holding and portfolio analysis and gain seamless access to bond trading activity data.
Sheenam highlighted another tangible impact: Fixed income traders using BondGPT report that tasks that used to take 20 minutes or more can now take mere seconds. By automating routine tasks, they benefit from workflow efficiencies, allowing for more time to focus on clients.
OpsGPT: Intelligent Operations at Your Fingertips
Complementing the front-end innovation of BondGPT is OpsGPT, a backend operations platform built to simplify the complex post-trade settlement ecosystem. Powered by Generative AI (GenAI) and Large Language Model (LLM) technology, OpsGPT uses transactions, settlements and positions data to provide clients real-time visibility for faster fails resolution, researching next best actions and prioritizing key risk items in a single, easy-to-use interface.
But OpsGPT doesn’t just stop at detection. From the same dynamic console, users can directly resolve settlement failures, eliminating the need for navigating through multiple systems or depending on fragmented operations teams. It’s a powerful step toward creating a self-healing, intelligent back-office environment. What truly sets OpsGPT apart, though, is its focus on responsible AI practices, avoiding LLM hallucinations, meeting regulatory requirements, and safeguarding clients’ data.
Powering Capital Markets and Governance
A major part of Broadridge’s success lies in the breadth and depth of its product portfolio that powers global financial services. At the core is Multi-Asset Post-Trade Processing—a robust platform that handles real-time trade lifecycle processing across multiple asset classes and geographies.
“It’s one of our flagship platforms,” Sheenam remarked.
“Our clients use it to drive settlement, clearing, reconciliations, and more, all in a seamless, automated fashion.”
Another key area is proxy voting and shareholder governance, Broadridge’s Shareholder Disclosure platform helps public companies manage investor communications efficiently, ensuring regulatory compliance and real-time shareholder engagement. Sheenam is also very positive about Securities Finance and Collateral Management (SFCM), a fast-growing area where Broadridge is building newer capabilities to cater to global clients. These platforms, built and managed largely from India, showcase the strategic shift from a support center to a core innovation hub.
Sheenam says, “Today, Broadridge is building, managing, and transforming mission-critical platforms that run the financial markets.”
The Power of Product Thinking
Broadridge is at the forefront of the organizational shift from service delivery to platform ownership. With the introduction of new functions dedicated to Product Management and Engineering Operations Excellence, the company is driving accountability and agility within its development ecosystem.
This has enabled the creation of full-stack squads capable of:
• Building and managing end-to-end solutions.
• Ensuring observability, resilience, and performance benchmarking.
• Driving innovation cycles that are fast, flexible, and fail-safe.
These capabilities are especially critical in the company’s high-stakes domains such as proxy voting, wealth management, and capital markets, where compliance and performance are non-negotiable.
AI at the Helm
AI and machine learning are transforming every facet of Broadridge operations, as intelligent automation is the path to a smarter future. From engineering productivity tools to client engagement models, AI is being embedded deeply within the organizational DNA.
Based on what Broadridge has done for many of their global clients, Sheenam outlines several use cases:
• Predictive analytics to foresee operational risks and mitigate them proactively.
• Automated QA and code generation for engineering teams.
• Personalized client interaction models that adapt in real-time.
In line with this, Broadridge is also exploring how GenAI can be used for knowledge management, chatbot support, and automated documentation. These tools are making workflows not just more efficient, but smarter and more human-centric.
An Inclusive, Empowered Workforce
Sheenam is also a vocal proponent of inclusive leadership. Under her watch, Broadridge India has embraced being an ‘equalopportunity employer’ as a strategic imperative. Programs are in place to:
• Increase women’s representation in tech and leadership roles.
• Support returning professionals through skilling and mentorship.
• Create safe, flexible, and high-trust environments where innovation thrives.
“We are nurturing a workplace where different ideas and opinions are celebrated. And when people with different ideas from different walks of life come together, we are able to bring in true ingenuity and innovation,” she says.
The Road Ahead
Broadridge is well positioned to be a global lighthouse for talent, technology, and transformation. As India 4.0 unfolds over the coming months and years, India is poised to play an even more strategic role in Broadridge’s global success story.
In Sheenam Ohrie’s words: “The transformation is not about what India can do for Broadridge. It’s about what India is to Broadridge — a core, critical, and creative engine of the future.” The leadership under her dynamic vision will keep exploring the prospects of growth as they stay focused on being a technology-first organization.
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