Content Ideas to Spark Interest and Traffic to Your Business
Preparing new content ideas for your monthly or quarterly plan becomes more challenging over time. Scouting for new trends, new customer concerns, or some keywords you have missed is one option.
However, you can spice up your routine and go beyond reader/client expectations! Besides posting to boost rankings or follower counts, the following content ideas can help authentically present your brand. Without further ado, let’s introduce some delicious content categories and formats you should include in your strategy!
Success stories from the public
Your business serves clients who are, hopefully, satisfied with your services. Thus, showcase these positive experiences beyond including TrustPilot or Google ratings. For example, let’s say you run a wedding venue marketplace like The Knot or WeddingWire, helping happy couples find the best wedding venues.
With many competitors, it’s crucial to showcase why finding and booking through your service is worthwhile. Thus, offer your clients the chance to receive discounts (or other incentives) for sharing their experience using the site (and their beautiful, memorable day). Content ideas for success stories are an excellent way to give your clients a voice and provide proof for potential customers. Of course, encourage honest stories; success doesn’t necessarily mean that people are 100% satisfied. Some criticism goes a long way toward your growth and helps make the stories more believable.
Partner with creators for some unique opportunities
No, we don’t mean the general influencer marketing, when businesses partner with social media creators for their support. Some highly unique content, besides the usual promotional routine, can be delivered through such collaborations.
For example, let’s say you have opened a restaurant and want to attract new customers. A fun idea is to partner with local foodies and creators who showcase their cooking skills. What about a cooking lesson of your signature dish for the creator with your chief? The creator can share this video content, while you also include snippets and maybe additional information (a recipe?) to attract potential readers (and diners).
Meet the gang behind the business
Interviews with internal teams have already become a trend among businesses. Yet many of these team introductions lack life and passion, repeating the same questions (such as what the team member wanted to do when they were kids). Although such content ideas seem engaging, your readers will likely skip them.
So, how can you give your meet-the-team interviews more life, whether in written or video form? One option is to let team members interview each other and prepare unique questions (double-check with HR if needed). What about allowing colleagues to introduce themselves via their favorite memes or TikTok trends?
Other possibilities are highly dependent on how unserious (or highly serious) you want them to be. The tone also depends on your clients: a fintech providing B2B services could be more formal in their representations.
Workshops and seminars
One way to showcase your expertise is to host workshops or seminars with guest speakers (or keep it just internal). Such events can draw media attention, spark interest, and elevate your reputation.
For example, a new makeup brand could struggle to attract new clients. How about hosting live (and recording) events to showcase your products with professional artists? Of course, such events are also prevalent for brands; nearly every new product release has a campaign with plenty of such introductory sessions. Yet, they are common because they work.
Yearly roundup of results
Companies undergo dozens of changes each year, so why not share a few? Telling your story and trying to grow shows strength, which also yields unique content ideas.
For example, let’s say you are a book editor offering your services to dozens of authors. With the rise of AI, you have had to face uncomfortable confrontations and maybe even adjust your contracts. In turn, you can offer splendid advice (translation: produce some high-quality content for your business) to other editors or novices in the field.
Take advantage of social media trends
While it is not exactly a novel suggestion, social media trends are a goldmine for some new content ideas for your business. They can greatly humanize your brand, making it more relatable and inviting.
After all, humor is an excellent way to attract clients, but remember to set some boundaries. Multiple companies have experienced backlash over their social media posts. Thus, it’s always better to get a second, third, or even fourth opinion before posting.
Touch upon the biggest user pain points
You might already know your clients’ needs and wants, but they do change over time. Thus, it might be helpful to conduct repeated studies to extract new information, whether from secondary sources like Reddit or TikTok or through more direct means.
For example, you can offer users the chance to earn money online through a money earning app while also providing you with valuable insights. Companies like JumpTask partner with businesses and accept various tasks from them (such as evaluating ads or participating in market research). For the best results, brands can also specify their target users, meaning only such candidates will be accepted.
Catchy and engaging: not clickbait
Your content should avoid cheap tricks, such as clickbait. Although effective in getting people to click, it also builds an unfavorable reputation.
For example, let’s say you’re running a website covering the latest news.
You write clickbait headlines, hoping to lure people in, only for them to discover that the headline was blown out of proportion. Over time, readers won’t choose to visit your website. Instead, they will go to providers that focus on realistic representation. After all, more realistic headlines don’t mean they cannot be engaging. It might just take more time to produce them.
Conclusion
Building a killer content strategy highly depends on your content ideas and their implementation. If you’re looking for ways to add some new flavors to your content, consider supporting success stories from your customers.
Furthermore, partner with other brands or creators to present unexpected and entertaining collaborations. Also, avoid tedious meet-the-team interviews; discover ways to showcase your talents in a more relatable way. Of course, don’t forget to create content from your experiences, analyze your target clients’ needs, and avoid capturing attention only to fail to keep your promise to the potential client.
