Online advertising: how to cut costs on Google Ads, Microsoft Ads and TikTok Ads
Advertising in digital channels attracts audiences and boosts product and service promotion. Platforms like Google Ads, Microsoft Ads, and TikTok Ads allow advertisers to create highly targeted campaigns, making them popular among media buyers worldwide. However, the competition on these platforms drives up traffic costs, making budget optimization a crucial task for 2025 and beyond.
This article explores how PSTNET virtual cards can help reduce advertising expenses. These cards are tailored to minimize declined payments on platforms like Google, Microsoft, TikTok, and more, while also offering a 3% cashback on ad spend.
Virtual cards: key features and benefits
Virtual cards not only streamline the payment process but also provide an efficient way to manage advertising budgets.
These digital cards are pre-configured to meet the payment requirements of major advertising platforms. That means you won’t have to waste time manually testing or adjusting payment methods. PSTNET offers cards specifically designed for Google Ads, Microsoft Ads, and TikTok Ads, as well as universal options. This saves users from navigating the complexities of platform-specific payment policies.
The universal cards for paying for advertising are equipped with BINs that align with the anti-fraud systems of all major advertising platforms, reducing the risk of flagged or declined payments.
PSTNET virtual cards are powered by Visa and Mastercard, featuring over 25 trusted BINs from banks in the EU and the US. Users can even verify card BINs for free using PSTNET’s built-in BIN checker, “Pulse.” This eliminates errors when selecting the right card for each platform.
Cards can be issued in minutes, with no limit on how many you can create. Registering with PSTNET is quick and simple, allowing users to sign up via Apple ID, Google, Telegram, WhatsApp, or email. This streamlined process saves valuable time for busy media buyers.
Economic advantages: low fees and flexible funding
PSTNET’s lack of transaction fees, withdrawal fees, and charges for frozen card operations makes it a cost-effective choice for media buyers. These conditions allow you to maximize your budget without incurring unnecessary expenses.
Additionally, there are no limits on the number of cards you can issue, which is particularly beneficial for those managing multiple campaigns or testing various advertising hypotheses.
PST.NET supports multiple funding options to enhance user convenience. You can top up your cards using any of 18 supported cryptocurrencies, including BTC, USDT TRC-20, and ERC-20, or opt for traditional bank transfers via SWIFT or SEPA. Payments from other Visa or Mastercard cards are also accepted.
How to get 3% cashback: the PST Private program
PSTNET users can subscribe to the PST Private program to earn a 3% cashback on their ad spend. The monthly subscription also includes up to 100 free card issuances and reduced fees for balance top-ups.
This program is especially appealing to companies with large advertising budgets. There’s no need to verify ad spend — simply choose a subscription tier (Large, Medium, Small, or Extra Small) directly on the website.
Budget management: team features and expense analytics
For teams working collaboratively on ad campaigns, PSTNET provides tools for budget management and expense analysis. These features help track spending, evaluate campaign performance, and adjust budgets in real time. This level of oversight reduces errors and simplifies campaign management.
PSTNET’s 24/7 customer support via Telegram, WhatsApp, and live chat ensures quick resolution of any issues, a key advantage for those operating across multiple time zones.
To sum up
Using PSTNET virtual cards not only helps reduce advertising expenses but also streamlines budget management. This is particularly important as the cost of running campaigns on platforms like Google, Microsoft, and TikTok continues to rise.
The standout features of PSTNET virtual cards — simple registration, unlimited card issuance, and the PST Private cashback program, make it a practical, cost-effective, and reliable solution for optimizing ad spend.
