Divine Innovation: Excellence In Offering Transformative Interiors
The Most Promising Interior Design Company- 2024
Interior design brands have allowed individuals to effortlessly express their unique style and personality through their living or working spaces. By providing a wide range of services accompanied with customization options, color schemes, and furniture choices, they allow people to create environments that resonate with their preferences. These brands focus on optimizing the functionality of spaces.
Here, comes a brand that is driven by an ideology to contribute to the positive memories that stem from witnessing mesmerizing interiors. Divine Innovation is known for stirring ripples in the hearts of the clients with its creative and innovative horizons.
Akhilesh Leekha is the founder and CEO of the new-age venture and is paving the way of its exponential growth with his extensive experience and visionary leadership. In talks with our team, we explored several aspects of his venture’s comprehensive portfolio and how it offers substantial value to its expansive clientele.
A glance at the portfolio
The groundwork for the company was laid in 2003. Divine Innovation has been delivering high-quality and meticulously finished projects to its clients since then. The core mission is to facilitate corporations and business professionals in the transformation of their workspaces. Be it individuals or any enterprises, the brand enhances creativity and overall productivity by offering dynamic interiors.
The company is proving its fortes in interior architecture projects and in-house manufactured modular furniture. So far, Divine Innovation caters to a discerning clientele that values excellence over the lowest price. The organization places emphasis on providing professional services that infuse top-tier products, impeccable finishes, punctual deliveries, and ethical execution of every project.
What the clientele is known for is that the team is a blend of architects, designers, interior designers, civil engineers, site supervisors, and a strong back-end support team. Every person is aligned by a common goal where unwavering commitment to delivering a delightful and beautiful experience to each client through functionally practical interior solutions.
The clientele
With over two decades of industry presence, Divine Innovations emerged as one of the most promising interior designing brands in India. At present, they have been catering to an extensive clientele ranging from 11 to 1200 clients. A few of the renowned brands that come under their purview are Honda, Suzuki, Hyatt, Mitsubishi Electric, Vatika Group, NIIT University, Nestle, Huawei, Ansal University, Minda Group, NHAI, Orris, Shardul Amarchand Mangaldas, etc, that stands as the testament to the company’s prestigious portfolio. Worth noting, the clients of significant stature including the US Embassy have also benefited from the services.
The team believes to nurture enduring relationships maintained with clients, many of whom have been associated with the organization for over a decade like 15 years, 18 years, and more. This long-term partnership is attributed to the ceaseless pledge to core principles, including a steadfast focus on quality, timely delivery, and meticulous SLP execution. Altogether, these principles underscore the organization’s values and contribute to its persistent success in the industry.
Concept development to completion
When asked to share the overall process of development of any project from concept to completion, Akhilesh explained that a meticulous approach to interior designing followed by a comprehensive process that reflects their keen preference of understanding and realizing each client’s vision.
Commencing with an in-depth exploration of the client’s needs, desires, and challenges, the team strives to comprehend the nuances that will shape the project. This initial stage, termed the discovery stage, involves extensive discussions, research, and the creation of a think tank to establish the project’s contextual and design influences.
Moving into the conceptualization stage, Divine Innovation crafts a concept with 3D models, layouts, space planning, zoning, and furniture placement. Collaborating with in-house architects, engineers, and execution teams, the organization ensures a seamless integration of all project elements. Material selection becomes a crucial phase, focusing on sustainability, durability, and low maintenance while curating finishes, fabrics, and textures.
The subsequent design development phase involves detailed drawings, encompassing budget management, aesthetics, and practicality. Throughout the execution, Divine Innovation maintains a vigilant eye, overseeing collaboration and coordination between designers, execution agencies, and site teams. Materials are sourced directly from reputable manufacturers and curated artisans, guaranteeing the installation of top-quality products with impeccable finishing.
Upon project completion, Divine Innovation goes beyond the basics, incorporating accessories, artworks, and soft furnishings to enhance the client’s space. This final touch ensures that the original concept is faithfully reflected, culminating in a celebration of the transformative journey with the client. This detailed and client-centric process underscores Divine Innovation’s dedication to delivering not just spaces but personalized experiences that align with their client’s vision.
Prioritizing the client’s vision
Divine Innovation has systematically refined and formalized a process that hails from combating a myriad challenges they came across in the past. This iterative journey gave rise to a rigorously crafted and welldesigned methodology.
At the heart of this process is Divine Innovation’s oath to prioritizing each client’s vision and preferences. The approach begins with active listening and open communication, engaging in a detailed dialogue to understand the client’s aspirations, lifestyle, and aesthetic preferences. Through comprehensive discussions, the team delves into the client’s vision, determining whether they seek a budget, premium, or luxurious interior. Visual exploration becomes a key component, involving the creation of mood boards and visual references to collaboratively explore and refine requirements.
The process continues with the presentation of a design concept, encouraging client feedback and iteration as necessary to accommodate adjustments. The ultimate objective is personalization, aligning the design with the client’s individual interests, background, and history. For office projects, Divine Innovation deeply understands team dynamics, departmental alignment, and how the workspace can elevate productivity and creativity.
Even during the execution phase, Divine Innovation maintains close collaboration with clients. This includes on-site marking, providing insights into the workflow and placement through 3D rendering or virtual walkthroughs. In this vein, the clients are presented with samples of fabric finishes to ensure that every detail is meticulously addressed. The client’s vision and preferences are implemented on-site as a well-curated and client-centric process underscoring the commitment to delivering not just interiors but tailored spaces that truly reflect the essence of their clients’ personality and vision.
Right value for money
Divine Innovation advocates offering right value for money where interior designing is not a hyped or expensive process but something that allows the clients to have an experience which is distinct and matchless. The USPs shared by Akhilesh involved following aspects that allow them to provide a portfolio that could render value for money:
• Quality Excellence: Divine Innovation distinguishes itself by sourcing raw materials exclusively from the best and well-known manufacturers and brands in the country. This commitment to quality is upheld throughout the project lifecycle.
• Exquisite Finishing: The company’s emphasis on impeccable finishing sets it apart. Divine Innovation has carefully curated a team of skilled artisans, installers, and fitters who excel in their craft, ensuring that every project reaches the highest standards of finishing.
• Timely Delivery: Recognizing the industry’s common pain point of uncertain project timelines, Divine Innovation stands out by consistently completing projects within the agreed-upon timelines. The company aims for efficient project execution, typically completing projects in two to three months.
• Hassle-Free Execution: Client satisfaction is a priority for Divine Innovation. In view of this, the company ensures that clients experience minimal hassle during project execution. The team handles all aspects of the process seamlessly, providing a stressfree experience for the client.
• Ethical Practices: Operating on a foundation of ethical principles, Divine Innovation adheres to its commitments. The company follows through on its promises, delivering projects with integrity and transparency. This commitment to ethical business practices is a cornerstone of Divine Innovation’s identity.
• Win-Win-Win Philosophy: Divine Innovation’s overarching philosophy is a “win-win-win” scenario. The first win is for the client, ensuring they receive exceptional value for the investment made. This philosophy is designed to create a lasting impression, much like securing a great deal during a sale, leaving clients with a sense of having received more value than expected.
The post services offerings
Divine Innovation is known to meet client’s expectations no matter what. In case, client’s are unsatisfied by any project, the brand has a structured escalation process. Though 95% to 98% of the process is seamlessly performed. The inherent complexities of the industry occasionally present exceptional challenges. To address such instances, a substantial team dedicated to client service offers transparency by sharing escalation metrics with clients, offering a clear path to resolution of the issues.
Under Akhilesh’s tutelage, the team demonstrates a promise to client satisfaction. Divine Innovation establishes open lines of communication through dedicated WhatsApp groups. Clients are encouraged to approach the leadership directly with any concerns or grievances.
Akhilesh even shared an exemplar of their devotion to excellence is seen in a specific incident involving a countertop installation. “When a client expressed dissatisfaction due to a minor chipping issue, we went above and beyond to provide what our client wanted from us. Rather than attempting a repair, the entire countertop was replaced to showcase our prioritization of enduring client relationships over immediate financial considerations,” claims the dynamo.
In terms of client retention, the most of the business they get is through client referrals and word-ofmouth marketing that constitute a significant portion of Divine Innovation’s business. This is a direct outcome of their steadfast promise to post-completion services, including assistance with art curation, final wall paintings, artifacts, and ongoing styling consultations. Their proper engagement goes beyond project completion and clients receive continuous support.
Moreover, Divine Innovation offers extended guarantees and warranties to instill confidence in clients about the longevity and quality of their investment. With a one-year guarantee for interior work and a three-year guarantee for all woodwork, clients find reassurance in dealing with a reputable brand that prioritizes their peace of mind. Well, their ethical practices make them stand out as a reliable and trustworthy interior designing partner in the competitive landscape.
The leadership mantra
Akhilesh nurtures a profound leadership philosophy. He believes in creating future leaders within his team that serves as a cornerstone of his insightful approach. To prove his dedication to this premise, he extends beyond the conventional understanding of leadership where he focuses on instilling a deep sense of ownership within his team mates. For him, those who wish to succeed need to foster a mindset where individuals don’t merely perceive their work as a part of the company’s endeavors such that it transforms into their own commitments.
Revolving around Akhilesh’s leadership mantra is the belief that true leaders emerge when they internalize the responsibility for the projects they undertake. This goes beyond a superficial association with the company’s objectives. Basically, it entails embracing each project as a personal aspiration.
The future outlook
As per Akhilesh, his visionary outlook is resolute to expand the reach far and wide, reaching as many individuals as possible with a dual purpose. In the first place, the brand strives to create environments that are not only productive and conducive to creativity but also tailored to the specific needs of each client.
At the same time, Akhilesh has also established a distinct organizational mission that would contribute to employment growth. With the increase in headcount, the organization is resolute to provide individuals with great opportunities for career development and financial advancement. So far, owing to this commitment, the company has managed to carve a positive impact on the livelihoods of the workforce.
In the upcoming years ahead, Divine Innovation would be creating a roadmap to ensure broader geographical footprint. Though they have embedded their roots primarily in Delhi NCR, the strategic plans of the senior leadership is to gradually penetrate the market across other major cities such as Bangalore, Hyderabad, Pune, and Mumbai within the next five years. This roadmap to geographical expansion displays the brand’s commitment to offer quality services to a wider audience specifically in tier one cities or metropolitan areas.
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