By- Puja Bhardwaj
For small businesses, getting noticed is the initial step. Social media is a powerful tool that can help them stay in front of potential customers and grow their business. Whether you are just beginning with no followers or already have a few but want to boost them, the right post can help your brand shine.
Platforms like Instagram, LinkedIn, and Facebook are not exclusive to just young people today; they are collaboratively creating a diverse demographic where businesses can reach their targeted audience. A virtual social media post can be a game-changer in boosting your brand visibility, engagement and overall revenue. But achieving virality requires the right approach and strategy.
In this post, we are listing a few amazing social media post types that can go viral without substantial financial investment.
- Insights on Trending News: When you become the first to comment on trending topics, it helps your brand stand out as updated and relevant. You need to make sure that you are actually adding value to any topic through your words, not just jumping on the bandwagon. Social accounts that often respond to the latest events earn applications and engagement.
- Live Streaming: Live streaming has become an effective social media strategy. This is a real-time interaction that makes a brand more approachable and allows people to engage with the brand meaningfully. Presently, Facebook, Instagram and other major social media platforms have live streaming features.
- Memes: These days, memes have received great popularity, from small to big brands sharing memes to stay in the news. If you can clearly adapt the popular memes to fit your message, your post is likely to go viral.
- Behind the Scenes: People love to see what you do backstage. When you allow your audience to see into your inner world, it satisfies their curiosity and also creates a deeper connection.
- Unheard shocking Trust: Facts work, and people like to share them. But sharing unexpected facts can make the post viral. When you challenge a common belief, it prompts people to review your post more closely and ensure it is supported by evidence or personal experience.
- User-Generated Content Contest: Encouraging the audience to create content is not only helpful in boosting brand engagement but also in creating a community. When your customers see their created content featured on social media, they feel taken care of and valued, and their connection is likely to join them.
- Interactive Stories: Storytelling has been a part of digital marketing for years. When you engage your audience through storytelling, the outcome encourages them to join you and make an investment in your products or services.
- Polls and Quizzes: One of the popular social media post types, polls and quizzes are also trending these days. People like to share their opinions on different topics. You can ask questions related to your industry or brand through creative polls and quizzes.
Bottom Line
Crafting viral-worthy social media content is an art and science. Choose the right post type according to your business and audience, and increase your chances of reaching a wider audience. Social media trends keep evolving; make sure to stay adaptable and keep experimenting to ensure your success.
Frequently Asked Questions
What makes social media posts go viral?
Relatable posts having visually appealing content, trending topics and encouraging audience interaction generally go viral.
What is the 5 3 4 rule for social media?
As per this formula, out of every 10 posts, 5 should be curated content, 3 must be original, and 2 should be personal.
What quantifies as a post going viral?
On Instagram, viral videos generally get an increasing number of saves, shares and comments within hours. On YouTube, 1 million views showcase a viral status.
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