Exicube Shaping the Future of Mobility and Scaling it to New Heights
Revolutionising mobile solutions with AI-powered platforms, Exicube App Solutions (OPC) Pvt. Ltd is a pioneering company that empowers entrepreneurs to launch their ride-hailing and on demand service platforms with minimal effort. Founded in 2017, Exicube aims to simplify the process of building and scaling businesses in the mobility sector. With a commitment to innovation, adaptability and customer satisfaction, the company has established itself as a trusted partner for global startups navigating the dynamic economy under the guidance of visionary leader Sudipta Sarkar.
The Genesis of Exicube
Exicube’s story began in 2015, when the world was buzzing with the rise of ride-hailing platforms like Uber. While Uber had already disrupted the taxi industry, many entrepreneurs were stuck in a maze of technical hurdles and a lack of guidance. In 2017, Exicube was established to provide entrepreneurs the power to launch their ride-hailing platforms with minimal effort. The purpose was not just to build an app but to create a solution that was intuitive, scalable, and backed by world-class support.
Exicube’s journey started by launching its software on marketplaces, refining it with feedback from early users, and gradually building a reputation for quality and reliability. What makes Exicube stand out is its commitment to support, understanding entrepreneurs’ challenges, and helping them turn their ideas into reality.
Identifying the Market Needs
The leading man, Sudipta, identified the need for such solutions by recognising the rapid evolution of the ride-hailing, delivery, and e-commerce software landscape since 2017. As industry giants expanded into new sectors, entrepreneurs sought to position themselves at the forefront of this shift by offering customisable software that bridges multiple sectors, empowering entrepreneurs to pivot seamlessly between ridehailing, delivery apps, and online marketplaces. This trend highlighted the growing need for flexible, all-in-one platforms that could evolve with businesses. By aligning with the industry’s push for agility and innovation, Exicube met emerging demands and solidified its role as a trusted partner for global startups navigating the dynamic digital economy.
Adapting to Industry Evolutions
The ride-hailing industry has undergone rapid evolution, driving demand for highly scalable and customisable solutions. As entrepreneurs sought to build their services, the market shifted toward customisable solutions and variety in services. Exicube started with taxi-hailing platforms but quickly expanded into other verticals like delivery, airport services, towing, grocery, and rentals, reflecting the growing need for tech-driven solutions in the fast-changing economy.
In recent years, the rise of AI and automation has transformed how businesses operate, making scalability and efficiency critical. Exicube has adapted by integrating cutting-edge AI into all its services, enabling smarter operations, faster deployments, and real-time adaptability. By combining AI with usercentric design, Exicube has positioned itself as a leader in delivering futureready solutions to entrepreneurs worldwide.
Navigating Challenges Along the Way
Exicube faces significant challenges in its domain, including regulatory complexity, shifting policies, and the hurdles related to payment integration and mapping solutions. Evolving data privacy laws, such as GDPR in the EU, local transportation regulations, and inconsistent compliance standards across regions create a complex landscape for startups. Meanwhile, App Store and Play Store policy changes, rising costs of Google Map APIs, and payment provider issues further complicate operations.
These challenges shape Exicube’s leadership approach, emphasising agility, compliance-driven innovation, and strategic partnerships. To tackle these challenges, Exicube prioritised building in-house tools for data management and mapping alternatives and collaborating with regional payment gateways to address integration gaps. By staying ahead of policy shifts, leveraging alternative tech stacks, and fostering cross-functional collaboration, Exicube remains positioned to support entrepreneurs navigating the ever-changing digital landscape.
Creating a Distinction in Mobility Software
Exicube distinguishes itself through a combination of technical excellence and client-centric philosophy. The company sustained reliability, accountability and trust—ensuring clients experience seamless operations without disruptions. Exicube’s agile, bug-free software architecture is engineered to adapt to evolving market demands and regulatory shifts. This ensures platforms operate continuously without downtime. It does not just deliver software—it partners with clients through every stage, offering topnotch support, transparent communication, and proactive problem-solving. The team at Exicube treats every project as a collaborative journey, prioritising client input, timely updates, and accountability for outcomes.
Unique Value Proposition
Exicube’s unique value lies in combining cutting-edge, bug-free technology with accountability and handson support, offering fully customisable solutions tailored to entrepreneurs’ specific needs. Unlike onesize-fits-all platforms, the team at Exicube adapt their software to integrate unique features—whether it’s AIdriven personalisation, localised payment gateways, or niche innovations tailored to regional markets.
This flexibility allows startups to scale without compromise, aligning the platform with their vision while navigating regulatory and technical complexities. By blending agility, compliance-ready design, and customisation, Exicube has built a loyal customer base of entrepreneurs who trust the company to transform their ambitions into sustainable and scalable realities.
Research and Development: the Key Driving Factors
R&D has been instrumental in driving Exicube’s growth by enabling cost-effective, scalable solutions that avoid reliance on expensive SaaS subscriptions. By investing in in-house AI development, Exicube creates platforms that are both feature-rich and affordable—offering startups and entrepreneurs access to advanced tools without the recurring costs of third-party services. Its flagship releases include AI-enhanced Taxi, Grocery, and E-commerce platforms, showcasing the company’s approach to innovation and affordability.
Harnessing the Latest Technologies
Technology will be the cornerstone of Exicube’s future, driving innovation through AI, Natural Language Processing (NLP), Intelligent Automation, Workflow Orchestration, Bots/Agents, Gen AI, and Predictive Analytics. AI and Gen AI are at the core, powering predictive analytics for demand forecasting, personalised user experiences and intelligent automation for logistics and customer support. The chatbots and virtual agents handle complex queries, improve customer engagement in e-commerce and grocery platforms, and support multilingual interactions.
By integrating AI-driven workflows, the team streamlines operations—from order fulfilment to fraud detection. By prioritising in-house AI development over third-party SaaS platforms, Exicube is building solutions that are not only future-proof but also adaptable to global regulatory and market shifts. This approach ensures the clients can scale without recurring subscription costs while staying ahead of technological disruptions.
The Man of the Hour
Sudipta Sarkar, the CEO of Exicube, holds a strong technical foundation with a B.Tech in Computer Science and an MBA. With over 15 years of expertise in software development, entrepreneurship, and leadership, the CEO has developed a technical acumen and strategic mindset to lead innovation. His inspiring journey, including co-founding Dare Infotech Pvt. Ltd and leading teams at Rainbow Financial Services and Purple Fox Labs, before founding Exicube. Sudipta’s overall journey is a testament to how technical expertise, coupled with strategic leadership, can drive meaningful change. At Exicube, he is not just building software—he is creating tools that help entrepreneurs shape the future of their businesses in a world where AI is no longer optional but essential.
Notable Achievements and Milestones
Since its inception, Exicube has grown remarkably, scaling globally to reach 120+ countries and serving 1500+ clients. A notable milestone is the Exicube Taxi App, which is the world’s highestselling taxi app source code on platforms like Envato. This milestone reflects the company’s commitment to scalable, user-centric solutions and innovation.
The Road Ahead
Exicube is poised to scale its new product lineup with advanced business workflows and enhanced AI capabilities globally. The company’s focus is on redefining customer interactions through next-generation software experiences and empowering mid-cap businesses with enterprise grade solutions, further strengthening its position as a global leader in the mobility domain.
