A joint venture between Jaguar Land Rover and Chinese automaker Chery has brought the Freelander moniker back after almost ten years. The Freelander, a completely electric off-road SUV, will make a comeback as a stand-alone brand and will not be included in Land Rover’s lineup of products. Although the final production version has not yet been made public, the business has also released a concept model.
Freelander Concept 97: Design
The idea that has been made public is called idea 97, a reference to the year when the first Freelander was released. Although it doesn’t bear that emblem, the style obviously takes inspiration from Land Rover’s design. The SUV seems to combine parts from the contemporary Defender with traditional Freelander elements.
The design, which is displayed in Glacier Blue and Thousand Mountain Green, has black cladding and aluminum highlights on parts such as the tailgate, grille, skid plates, and hood. The prototype SUV also has a tilted D-pillar that is evocative of the 1997 three-door model, while the 2003 update’s pixel-style LED arrangement and black trim beneath the headlights are similar.In contrast to the vertical aluminum tailgate at the back, the taillights are housed within a black trim strip. Additionally, a roof spoiler gives a modern edge, and the rear skid plate reflects the front design.
In contrast to the vertical aluminum tailgate at the back, the taillights are housed within a black trim strip. Additionally, a roof spoiler gives a modern edge, and the rear skid plate reflects the front design.
Freelander Concept 97: Interior
Six passengers may be seated in the SUV’s three-row configuration, which includes a back bench that resembles a couch. In addition to a big infotainment screen and a display spanning the base of the windshield, the steering wheel has classic stalks, revolving dials, and tactile controls.
Similar to the front, second-row passengers get a raised center console and a drop-down screen. The car is notable for having cutting-edge technology, such as a Qualcomm Snapdragon 8397 CPU and Huawei’s Qiankun Intelligent Driving ADS 4.1 system with a high-resolution LiDAR sensor.
Freelander Concept 97: Company Plans
In the next five years, the company intends to launch six production versions under the Freelander name. According to the remarks, China will be the first market, and then other markets will be expanded, albeit there will be restrictions on this deployment.
FAQs
1. What is the Freelander Concept 97?
The Freelander Concept 97 is a newly unveiled electric SUV concept, marking the return of the Freelander nameplate through a joint venture between Jaguar Land Rover and Chery.
2. Will the new Freelander be part of Land Rover’s lineup?
No, the Freelander will be introduced as a standalone brand and not directly under Land Rover’s existing product lineup.
3. What does “Concept 97” signify?
The name “Concept 97” refers to the year 1997, when the original Freelander was first introduced.
4. What design elements does the Freelander Concept 97 feature?
The SUV combines modern design with classic cues, including a sloping D-pillar, pixel-style LED lights, black cladding, aluminum accents, and a roof spoiler.
5. How many passengers can the Freelander Concept 97 accommodate?
The concept SUV features a three-row layout and can seat up to six passengers comfortably.
6. What are the key interior highlights of the Freelander Concept 97?
It includes a large infotainment display, a panoramic screen across the dashboard, tactile controls, and entertainment screens for second-row passengers.
7. What advanced technologies are used in the Freelander Concept 97?
The SUV is equipped with a Qualcomm Snapdragon 8397 processor and Huawei’s Qiankun Intelligent Driving ADS 4.1 system with LiDAR for advanced driving assistance.
8. Is the Freelander Concept 97 an electric vehicle?
Yes, the new Freelander is planned as a fully electric off-road SUV.
9. Where will the Freelander models be launched first?
China will be the initial launch market, followed by expansion into other global markets.
10. How many models are planned under the Freelander brand?
The company plans to launch six production models under the Freelander brand over the next five years.






