Written By – Jaya Pathak
Using Instagram Reels Effectively for Lead Generation
One cannot deny the popularity of social media platform in today’s fast-paced world. Among them, Instagram is one of the most popular and notable social media platforms which can help a business to build an audience, generate leads and henceforth drive traffic to the website.
One of the prominent features of Instagram is that it features reels. Reels are basically a 30 second video clip which can be shared with a wider range of audience. It is quite appealing as well as less time taking. In a limited time span, you can build a consumer base for your brand and henceforth drive traffic to your website. But it should be noted that your content should be appealing as well as relevant to the need of modern days consumers.
If you have a business start-up or e commercial brand and services then creating reels can serve as a good marketing strategy for you. It will not only entertain the viewers but it will also help you to expand your reach and find your target audience and tell them about your brand and ultimately turning your followers into your leads.
The question arises that how can it be done? In this blog, we will share few ways which can be used to attract your target customer and drive traffic to your website and ultimately generating leads for your products and services through Instagram reels for your business.
What is Instagram?
Instagram is a social media platform which is owned by Meta. Instagram allows its users to upload photos and videos which can be edited with filters. These posts are shared publicly with other users. Through this app, users can browse other users’ content by locations and tags, view the trending content like photos and follow each other in order to add their content to a personal feed. This social media platform is available on Android, Windows 10 and iOS.
What are Instagram Reels?
Instagram reel is short form of video feature on Instagram. It contains vertical videos which are less than 90 seconds of duration and features user interaction. The creators of reels make money on the basis of views they receive on their content and through ad revenue.
This feature was launched globally in 2020. It features filter, audio and editing tools in order to create videos. Instagram real earned popularity in India after TikTok was banned. In just a month, app download increased by 11.4%. Average time spend also increased by 3.5%. As per Wikipedia, around 1.50 billion views is owned daily on Instagram reels by 2024. In 2021, Instagram announced full screen reels adds up to 30 seconds long.
The usage of reel is continuously rising. In 2022, there were 1.5 billion users but this number has drastically risen up to 1.8 billion in 2024 on a monthly basis. This digital addiction is a matter of concern among youth. Despite these concerns, Instagram reel is still a powerful tool for entertainment, content creation as well as marketing.
How to use Instagram reels to drive leads?
- Posting educational content: You need to understand first that you should focus on building relationship with your followers whom you can turn into a lead. It is not important that everyone who is viewing your content for the first time will immediately turn into a lead. First you have to own their trust so that when they view their product and they have the urge to purchase something, then the only thing which comes in their mind is your product.
You can do so by creating reals for education and content. Focus on the topic of interest of your audience and then cater to their need by explaining the subject matter in your reel in simplest and most entertaining way as possible. Creation of educational content is one of the great marketing strategies and even experts agree to it. It can help to generate lead for business by educating the targeted audience on what they need to start a business. - Reels for product launch: If you are thinking to launch a new product and service then reel is a superb platform which serves as a marketing tool. You can take its help to propagate new information in days or even weeks which may lead up to the launch.
- Tutorials of your product: If you’re assuming that every single user of Instagram will stop their scrolling and visit your website then it might be where it is heartening for you to know that it might not happen on the real ground until and unless if your content is not that much informative and entertaining. You have to understand that you should use it as an opportunity. You might educate your viewers about the product or services which you are selling. It will certainly capture the attention of audience without even driving them to your website.
- Instagram shop: Instagram even features an Instagram shop which allows retailers to sell their products to customers without leaving the app. If you are thinking to drive traffic to your website then you can add the link of product in your bio. Then you can take help of Instagram reels as a driving vehicle towards the Instagram shop. Suppose, you are showing the tutorial of a product through your reel. You can tag the item which you are using. In this manner, customer can click and therefore learn about the product.
- Trending topics: One of the greatest ways to show yourself different from others is to be relevant in this fast-paced world. It will not only differentiate from others but will help you to diversify your content and increase the engagement of viewers. As a content creator, you have to think that how a reel can be relevant for your audience of aspiring freelancers. It will help you to create a relatable and entertaining content so that people can share it with others which will help you to build brand awareness.
- Giving something free: As a content creator you can create a reel which is promoting a free item. Then you can ask your followers to reply to the real with certain words like “link”. It will help you to drive traffic to your website. You can even use Instagram automation to create a chat which automatically sends via direct message. Giving something free to your viewers can help you to convert your audience into leads.
- Conduction of question and answer session: You can create reels around topics which may attract your potential customer. It is a great way to generate lead as it can help you to build trust with your leads because you are answering to their question. They will feel addressed and hence, it will drive growth for your company.
- Understanding the pain points of your lead: You have to put yourself in the shoe of your lead in order to understand the struggle or pain point of your lead. In your real, you can address the pain point of your lead as the topic in order to highlight that you care for them and you understand how they are feeling and how you can help them to resolve the issue.
- Collaboration with influencers: You can generate leads by collaborating with influencers who have a wider reach. Instagram is the platform which can help you for influencer marketing campaigns. Find influencers who align with your brand and the brand objective and then you can ask them to work on the sponsored reel. It will ultimately contribute to drive growth for your company and generate lead.
Conclusion
Instagram real can be used to generate leads for your business. You can create a 30 second video to show your customer how they can use your product, answer their questions and queries and create relevant content to attract new followers.
