Iconic advertising: A look at most memorable Ad Campaigns
Advertising campaigns are a series of messages which has shared to make an integrated marketing communication. It is shared using a single idea and theme through which the ideas and concepts of a company can be shared to a large number of people. There are various types of advertisements based on mediums, channels and goals. Some of the most common types of advertisement encompasses print, direct mail, radio, television, internet, social media, mobile and podcast advertising.
In this blog, we will get to know some of the best and memorable advertising campaigns.
The memorable advertising campaigns
- Nike: Just Do It
The campaign was launched in late 1980s. It was the short and sweet message that encapsulated everything people felt when exercising. The ad features of slogan of just do it. It focuses on to push ourselves beyond our limits.
- Coke: Share a Coke
This advertising campaign begin in Australia in 2011. Coca cola personalised bottles with popular names in the country. This became a sensation in the marketing industry which attracted many consumers.
- Absolut Vodka: The Absolut Bottle
Despite having a unique shape, this ad features a company which made its bottles the most recognisable bottle in the world. The campaign continues to run for 25 years featuring print ads showing bottles in the wild. It became the longest uninterrupted advertising campaign ever.
- Anheuser- Busch: Whassup
The series of commercials was first appeared in 1999. It features a group of friends who are connected on a group phone call while drinking Budweiser and watching the game on television. This adds celebrated the absurdities of audience. The genuine essence of this ad makes the product more valuable.
- Miller Lite: Great Taste, Less Filling
The goal of this campaign was getting real man to drink light beer. But they were struggling to the common misconception that light beer can never actually taste good. By continuing this debate head on, Miller featured a masculine model who was drinking the light beer and the clearing that it tasted good. So, this campaign teaches us that you should always strive to be different. If there is no any room for a product then create your own category to become the leader.
- Always: #LikeaGirl
This campaign explained the stigma behind playing sports like a girl implying that the boy’s way is far better or correct. At the end of this advertisement, it delivers a message that girls are as capable as boys are. In case of puberty, it is extremely important for women as for boys. Through this ad, you should acknowledge challenges your audience is facing which reflects your time or culture. You can take stand for the societal issues in order to support your audience.
- Volkswagen: Think Small
This advertising campaign is counted among the gold standard. It was created in 1960 by an advertising group named DDB. The advertising campaign advocates to answer one question that how can people perception be changed not only about a particular product but also about an entire group of people. Americans always had the affinity to buy big cars. Even after 15 years of Second World War, most Americans were not buying small German cars. This campaign gives a clear message that you should not sell your company or product or service as something it is not. Consumers recognise and appreciate honesty.
- Google: Year in Search
It is one of the well known and popular advertisement. This ad campaign began in 2009 in form of a written report of the public’s most common Google searches over the previous 12 months. In the coming year, Google adapted it as a three minute video. This advertising campaign of Google is still counted as a bold move as it shows how much we are dependent on Google for information.
- Dos Equis: The Most Interesting Man in the World
In this campaign, the most interesting man is surrounded with beautiful woman and is drinking beer. At the end of the commercial, he says, “I don’t always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends.” It was the hilarious hyperbola of the advertising campaigns. It made it memorable to the next time viewers who head out to buy some beer.
- Metro Trains: Dumb Ways to Die
In Melbourne, Australia, metro trains want to deliver a message that people should not horse near train tracks as the disorderly conduct might lead to injuries or even death. Instead of giving typical warning signs or announcements, metro trains came up with a new advertising campaign with dumb ways to die. It is a song which earned millions of views in YouTube. It features a video in which a cartoon character dies in the dumbest ways as possible. It wanted to convey the idea that the dumbest possible way to die would be you are standing on the edge of platform, drove through road line or tried to crossover a train track.
Features of a good advertisement
- It should deliver a clear and consistent message.
- It should tell a story that resonates with viewers.
- It should appeal to human emotions.
- It should have a uniquely creative approach.
- It should use catchy visuals and audios.
