InBetween Digital Publishing

InBetween: Reframing The Future Of The Publishing Industry With Alexander Dressler At Helm

The Leading Publishing Software Service Providers to Watch 2024

Navigating the intricacies of database publishing has long been a challenge in the business landscape, posing hurdles for companies looking for error-free and affordable options. The complexities of digital publishing solutions and database publishing have proven to be significant obstacles.

Incorporated in 2004, InBetween Digital Publishing is an early pioneer in digital print and automated database publishing solutions. As Alexander Dressler, Founder and CEO, recalls, “From the beginning, our vision was to empower companies with the tools to achieve seamless and efficient publishing, transforming how they communicate their value to the world.” Under his leadership, InBetween has transformed the way organisations handle and publish their product information.

With an illustrious 20+ year history, InBetween served over 285 customers worldwide, with 15 consultants and 45 developers across Stuttgart and Oldenburg, Germany, Cyprus, and Goa, India. The company specialises in automating digital and print publishing processes. It seamlessly integrates with data sources such as PIM systems, ERP, or Excel without coding.

This innovative approach allows for the rapid production of customised publications, including catalogues, leaflets, pricelists, and datasheets in various languages and formats, catering specifically to diverse customer and product segments. The result is substantial time, cost, and energy savings, enhancing productivity and brand experiences. By leveraging the power of automatic output generation, teams can cut down on tedious time-consuming tasks and focus on their core assignments, driving business growth.

Traditional manual processes, characterised by lengthy turnaround times and inflexibility are now obsolete. InBetween Dynamic Publishing offers a revolutionary solution to these challenges by providing a powerful automation platform that transforms complex data into high-quality, print-ready, and web-ready documents. With InBetween, companies across all industries can streamline their document production processes, saving millions of dollars annually while enjoying unparalleled flexibility and control.

“In a nutshell, embracing automation for document production is no longer an option but a necessity,” says Niveditha Praveen, Co-Founder and Director of InBetween Software Development.

“With InBetween’s Digital Database Publishing Automation Solution, businesses can put their document generation processes on autopilot, freeing up valuable resources to focus on core activities while achieving significant cost savings and enhanced efficiency.”

The Genesis of InBetween

InBetween originated from Alexander Dressler’s realisation of the inefficiencies in traditional publishing processes. Dressler is an esteemed entrepreneur with over 25 years of profound expertise in product information management (PIM) and digital database publishing. By leveraging his expertise in business informatics, he sowed the innovative seed of InBetween to transform digital content creation and management, using data to enhance personalisation and user engagement amidst global digital transformation trends.

Scalability, Flexibility, and Teamwork: InBetween’s USP

A flexible, scalable digital publishing suite that integrates seamlessly with existing data systems helps InBetween stay ahead. Its capability shines through the ease with which it saves time and costs also boosts productivity, making InBetween a pioneer in the field.

By automating the production of publications from a wide range of data sources, such as PIM, XML, ERP systems and other databases, InBetween significantly reduces costs, effort, and error rates (close to zero) for manually created documents while enforcing the company’s Corporate Identity throughout for a perfect customer experience. As a result, InBetween ensures a consistent identity and message across all customer touchpoints (digital and print), significantly enhancing market presence and customer engagement.

Further, the company boasts a team of highly qualified and experienced professionals who work tirelessly to gather information to create and deliver high-quality information products and services for local and global markets.

Achievements and Milestones

Over the years, the visionary leaders Alexander Dressler and InBetween have been recognised for their contributions to the industry. Notably, in 2023, they received the prestigious Akeneo PMX Champions Award in Paris, underscoring their excellence in product experience management. The company’s innovative strategies and success have not gone unnoticed in the media, with features on prominent platforms that discuss their impact on the digital publishing landscape.

Additionally, the company has successfully launched an innovation centre in Cyprus for InBetween 6, a new product with groundbreaking technology. Cyprus will be a priority in the development of InBetween

Tech Integration and Innovation: The Foundation of Growth

Adopting the latest technologies and innovation serve as the foundational values for InBetween. The company is offering products in the market in partnership with products leveraging technologies such as AI and machine learning to stay ahead in a rapidly evolving market. These technologies are integral to developing new solutions that anticipate and meet emerging market needs, ensuring InBetween’s competitive edge.

Through strategic foresight, innovative solutions, and a commitment to excellence, Alexander Dressler and InBetween are poised to continue their growth trajectory and influence in the digital publishing industry.

Dynamic Leadership

Alexander Dressler, Founder and CEO of InBetween Deutschland GmbH and InBetween Software Development

The founder and majority shareholder of InBetween Deutschland GmbH and InBetween Software Development Pvt. Ltd., Alexander Dressler is an accomplished and seasoned professional. He brings over two and a half decades of diverse and enriching expertise in PIM and dynamic digital publishing. He holds a degree in business informatics from the University of Bamberg, equipping him with the knowledge to innovate in the digital realm.

Dressler aims to revolutionise digital publishing with state-of-the-art data-driven solutions, focusing on effective omnichannel communication. His approach combines flexibility, scalability, and simplicity, creating a strong synergy that elevates the world of digital publishing to the next level.

Niveditha Praveen, Co-Founder & Director of InBetween Software Development Pvt. Ltd.

A visionary and dedicated tech leader, Niveditha Praveen is renowned for her unwavering drive and ability in nurturing highperforming cross-functional teams, fostering a culture of collaboration, and delivering exceptional products through effective leadership. Her deep understanding of the domain, product, technology, coupled with her industry experience, allows her to bridge the gap between technical complexities and business objectives effectively. Niveditha’s skills extend to effectively managing relationships with both internal and external stakeholders, ensuring alignment across all levels of project execution.

With expertise in IT and digital innovation, she has a unique ability to meet market demands with adaptable and innovative products and processes. She holds an engineering degree in computer science from Mumbai University.

The Future Roadmap

Following a 45% growth in 2023, InBetween plans to enhance its market leadership and brand reputation in the upcoming years. It is poised to establish a new R&D centre in Cyprus. This facility will spearhead advancements in database publishing and cloud technology, supporting the company’s mission to lead and innovate within the industry. Further, the company aims to revolutionise user experiences and shape the next generation of publishing technology.

“We’re focused on staying ahead of the curve and setting new standards in digital publishing. Our goal is to keep pushing boundaries and drive the industry forward by delivering cutting-edge solutions.” – explains Alexander Dressler.

Add Business Connect magazine to your Google News feed

Must Read: