WHERE BOLD VISIONS MEET UNTOLD STORIES Mystic Sands
Our team encounters hundreds of businesses every week, including startups with compelling pitches, established brands with impressive numbers, and founders with remarkable success stories. But every so often, something makes us pause. Something refuses to fit the mold. That’s exactly why you see Mystic Sands on the cover of this edition.
From Corporate Powerhouse to Purpose-Led Pioneer: The Mystic Sands Story
We found that there’s something ethereal about the name Mystic Sands. It certainly evokes curiosity not just for places, but for possibilities. A name that whispers of shores where memories are etched in golden light, where each grain of sand holds a story waiting to unfold. But behind this evocative name lies more than a poetic vision; it holds the daring and invincible spirit of its founder, Mahima Jaggi.
From engaging in a one-on-one conversation with her, we discovered that her story isn’t a tale penned in pitch decks or born in boardrooms. It is sculpted by instinct, sharpened by global experience, and ignited by an inner calling too strong to silence. After nearly two decades navigating the high-octane corridors of international corporations, Mahima chose to acknowledge her soul’s calling.
Mystic Sands was born from a moment of profound self-inquiry—a stirring of life’s most essential question: What is my true purpose?
What emerged is not just a luxury event venture but a brand that transforms destinations into deeply personal, emotionally rich experiences. With creativity in her DNA and legacy in her heart, Mahima Jaggi didn’t just start a business. She began a movement to celebrate life with meaning, memory, and magic.
The spark behind the inception
Mahima Jaggi had amassed a formidable portfolio, having worked with industry giants like IBM, Nestlé, Standard Chartered, and Credit Suisse. Her expertise spanned project management, communications, stakeholder engagement, and the seamless execution of large-scale events. From Singapore to Toronto, Mahima thrived in the structured rhythm of corporate life. But amidst the polished boardrooms and deadlines, a quiet voice within her grew louder—a persistent whisper for something more meaningful, more personal.
Raised in a fiercely entrepreneurial household in Delhi, Mahima had always harboured a bold, independent spirit. At just 16, she left for Canada to pursue her education, setting the stage for a life of exploration and ambition. Though her corporate career flourished, the early seeds of entrepreneurship never truly left her. Instead, they lay dormant, waiting for the right moment to bloom.
That moment came in 2023, with the passing of her father, the ultimate entrepreneur and the architect of a 50-year legacy. His loss was deeply personal, but it also became a professional reckoning. In her grief, Mahima was confronted with one of life’s most piercing questions: What will I leave behind? Her father’s life had been a blueprint of resilience, creativity, and purpose. And in that stillness, she saw clearly: Life waits for no one, and legacies aren’t inherited— they’re created. With his courage as her compass, she chose to honour the voice within.
Her years of planning corporate events, orchestrating employee experiences for up to 14,000 people, and creating unforgettable private celebrations across borders with instinctive finesse – all pointed in one direction. The time had come to spread her wings and journey into the soulful, bold, and transformational. And so, in early 2024, Mystic Sands was born.
Professional Journey in Corporate Leadership
Mahima is a seasoned corporate professional with diverse experience working with some esteemed establishments. Her tenure at Standard Chartered Bank in Singapore, spanning over a decade and a half, is marked by her exceptional leadership in business strategy, communication, and enterprise technology transformation.
As a Senior leader, she pioneered the alignment of team vision with broader transformation goals, driving operational excellence for a global workforce exceeding 840 employees. She was instrumental in designing and executing comprehensive communication and branding strategies that elevated her team’s profile from a behind-the-scenes service to a key strategic partner within the bank.
Mahima’s leadership extended to agile transformation initiatives,vendor and financial management of multimillion-dollar contracts, and the development of digital learning platforms that reached thousands globally. Her focus on people engagement, diversity, and inclusion, as well as leadership development, cultivated a high-performance culture, earning industry accolades and internal recognition, including top performer awards and innovation honours.
Her earlier roles in program and project management, spanning regulatory, financial market operations, retail and cyber portfolios, further showcase her expertise in steering complex, high-stakes initiatives with precision and impact. Certified in PMP and recognised for powerful storytelling, Mahima combines strategic acumen with communication mastery to deliver transformative business outcomes.
From Calling to Creation
Mahima enunciated that Mystic Sands is more than just an event company; it’s a brand forged in instinct and purpose. It reimagines destination celebrations across Phuket, Singapore, and Bali, not merely as glamorous gatherings or visual showcases, but as emotionally resonant experiences. At its core, Mystic Sands doesn’t just manage events; it tells stories. It curates meaningful moments. It transforms events into soulful journeys.
One of its signature innovations, the Timeless Cube, blends artistic vision with digital intelligence, personalising every touchpoint of the guest experience. Whether it’s a wedding, milestone, or corporate gathering, each event becomes a living canvas infused with culture, beauty and sophistication.
From massive corporate events to intimate personal celebrations, Mystic Sands proved early success through well-established KPIs. Yet, the impact wasn’t measured just in numbers, but in the emotional construct of the events—moments that lingered long after the last toast was made.
Building on its early success, Mystic Sands envisions becoming a globally recognised destination event specialist, renowned for delivering luxurious, soulful, and culturally immersive celebrations across Phuket, Singapore, and Bali. The brand aims to redefine premium experiences by fusing creative design, digital storytelling, and cultural richness.
Located in Southeast Asia, Mystic Sands curates unforgettable weddings, retreats, milestone events and corporate offsites for discerning clients. With a strong emphasis on sustainability and digital innovation, the company transforms visions through seamless Proprietary tools, such as the Timeless Cube, enabling real-time updates, enhancing guest engagement, and creating immersive brand narratives.
Beyond events, Mystic Sands upholds the values of inclusivity and social purpose, channelling a portion of its profits toward causes such as Thalassemia.
The Brand pillars
Mystic Sands stands for not just being an out-of-the-box venture, but for its seamless integration of digital innovation, embedding bespoke digital experiences like personalised e-invites, event websites, and interactive guest journeys from the word go. This in-house expertise ensures every event feels cohesive and uniquely tailored.
Beyond client projects, the company creates its purpose-driven signature events. One of them was Mystic Rhythms, a charity gala that raised funds for children with Thalassemia, highlighting its strong commitment to social impact.
At its core, Mystic Sands operates with deeply held values— client centricity, inclusivity across diverse cultures and beliefs, environmental responsibility through Net Zero initiatives, and a dedication to giving back to the community. This valuesdriven approach shapes every decision and experience they create. The firm’s selective client focus, managing no more than three events per month, guarantees meticulous attention and personalised service, fostering meaningful relationships and flawless execution.
Ultimately, Mystic Sands stands as a unique brand with core values centred on passion, precision, and purpose, crafting unforgettable moments that resonate on both personal and communal levels.
Storytelling through the events
For Mahima Jaggi, private events are not just milestones, they are meaningful, soul-stirring experiences. She approaches each celebration not merely as an event planner but as a co-creator of cherished memories. Storytelling is what she believes is the secret to the success of each event.
Mahima begins each client journey with a “blue-sky” visioning session, encouraging them to dream without limits. With a strong emotional intelligence and keen visual sensibility, she builds deep trust, quickly becoming a partner in their planning process. She conducts in-depth interviews to understand the client’s story and values, then transitions into the role of strategic executor, turning emotion into seamless execution while ensuring quality remains uncompromised.
A firm believer in elegance over excess, Mahima emphasizes doing fewer things, but doing them exquisitely. She works exclusively with top-tier vendors and limits Mystic Sands to just three private clients a month, preserving the brand’s commitment to luxury, personalization, and attention to detail. Now, coming to that differentiating factor, it is her wholehearted involvement, treating each event as if it were her own.
She brings warmth, adaptability, and unwavering presence from the first sketch of the vision to the final emotional moments. For Mahima, success lies in crafting experiences that not only impress but also linger in the hearts of every guest. This philosophy applies to every event she plans.
Blending Scale with Soul
As our conversation progressed, we asked Mahima how she balances large-scale events with intimate experiences. To this, she replied that organising large-scale events is much like conducting a symphony, which is complex, layered, and precise. Success lies in achieving a delicate balance: orchestrating grand experiences without losing the human touch, she mentioned.
Drawing on a robust background in corporate program management, including a PMP certification and oversight of programs worth $40 million, Mahima approaches each event with detailed rigour. Timelines, contingency plans, and vendor coordination are meticulously mapped to ensure flawless execution. This level of preparation allows her team to shift focus from logistics to what matters most: crafting memorable moments.
But it’s not just about scale; it’s also about providing soulful experiences. Whether planning a wedding, a milestone celebration, or a corporate gala, Mahima weaves in intimate, meaningful elements. Be it personal rituals, heartfelt speeches, surprise recognition, or interactive sessions, every touchpoint is designed to resonate emotionally.
“At Mystic Sands, grandeur and intimacy are not opposing forces; they’re two halves of a whole. Through intentional design and heartfelt detail, we ensure every event not just impresses but also connects,” she remarked.
The secret behind the effortless events
“On the event day, it’s like being in a warzone. There’s adrenaline, high stakes, and every second counts. Behind the elegant decor and smiling hosts, my team and I are orchestrating a flurry of activity. I often think of a swan gliding on a lake, calm and graceful above water, but paddling fiercely underneath. That’s us behind the scenes: fighting chaos with coordination, so that on the surface everything appears seamless and serene.
Make no mistake, an “effortless” event is the product of meticulous planning and countless hours of hard work. We map out every detail against tight timelines well in advance – from scheduling setup at the crack of dawn to timing the cake-cutting to the minute. There are dozens of moving parts that need to be aligned.
We coordinate closely with venue partners, clients, and multiple vendors (caterers, decorators, AV technicians – you name it) to ensure everyone knows the game plan. It’s like conducting an orchestra: each player has to come in at the right moment. I’ll spend weeks double-checking floor plans, delivery schedules, and program rundowns. By the time event day arrives, my binder (and brain!) is brimming with checklists and contingency maps. Preparation is our best weapon; it creates the illusion of effortlessness for the guests,” Mahima shared.
In a nutshell, at the heart of every “effortless” event lies meticulous preparation, quick thinking, and a deep emotional commitment, something Mahima has mastered through experience.
Mahima blends corporate-level discipline with emotional intelligence. With 17 years in global project management, she focuses on timelines, risk assessments, and contingency plans for every event. From tropical rain disrupting a beach wedding to last-minute guest surprises or tech glitches, her team never scrambles—they activate pre-planned alternatives.
Backup vendors, extra equipment, emergency kits, and rehearsed responses are integral to the culture at Mystic Sands. But it’s more than just planning. It’s leadership. Mahima leads by example, staying calm, composed, and solution-focused, setting a tone that inspires her team to handle even the most chaotic moments with grace.
But what keeps her so mindful even amidst the chaos? It is because she treats every event as if it were for her own family, infusing passion, precision, and personal care into every detail. That’s how Mystic Sands creates not just events, but unforgettable experiences with the x-factor.
Purposeful expansion into spiritual retreats Anyone who is conversing with Mahima can easily identify her alignment with her spiritual side. We also explored this topic and asked her to share what led her to extend her services into spiritual retreats.
To this, she mentioned that curating spiritual retreats wasn’t a business decision, but a soul-led calling. While most event planners only chase scale or luxury, Mahima consciously expanded her brand into a quieter, more profound territory: the inner journey.
Her foray into spiritual retreats emerged organically, rooted in a personal practice that began at the age of 18. With meditation and stillness forming her emotional anchor, Mahima sees these retreats not merely as events, but as offerings of service. Unlike weddings or corporate galas that celebrate the external, spiritual experiences demand inward immersion, and that shift in energy calls for a fundamentally different planning philosophy.
Whether it’s selecting noise-free venues surrounded by nature or designing Ayurvedic menus that support sattvic living, Mystic Sands curates retreats with intention and emotional resonance. Every element—from the morning rituals to the breathwork guides—is vetted by Mahima herself. She believes authenticity comes from living the path.
For her, the success of a spiritual retreat lies in collaboration with credible, experienced practitioners and teachers who inspire transformation, not performance. Mahima personally experiences every session before it’s offered to clients, ensuring each retreat remains grounded in integrity rather than trend-driven wellness.
Even her approach to venue partnerships carries the same discerning eye. Whether it’s a beachfront five-star hotel for a wedding or a hillside villa for a yoga immersion, Mahima evaluates service standards firsthand before recommending anything. If it’s not good enough for her closest friend, it’s not good enough for her clients.
This duality, luxury with depth, celebration with stillness, is what makes Mystic Sands truly unique. By harmonising meticulous planning with spiritual sensitivity, Mahima proves that event design can be both aspirational and authentic. In an era where spirituality is often commodified, she has carved a space that honours the sacred, with elegance, empathy, and realness. Well, this very well explains why she decided to choose the name Mystic Sands!
Mystic Sands: A Vision in Motion
Mystic Sands is more than just a business—it’s the manifestation of my ambition, creative instinct, and spiritual grounding. It represents everything I stand for as a dreamer, a strategist, and a woman who believes in building with both purpose and passion. A few years ago, I couldn’t have imagined creating something so beautiful and soul-fulfilling. Today, not only is that vision a reality, but I’m also moving to Phuket to fully align my life with the path Mystic Sands is carving across borders.
For any aspiring entrepreneur reading this: there are no shortcuts. The early years are filled with challenges, but they also build character. Your clients, collaborators, and team must believe in your vision as deeply as you do—and that trust is earned every single day. There are no weekends, no public holidays—only the quiet resilience that keeps you showing up, pushing boundaries, and staying focused on the legacy you’re building.
My brother, a successful entrepreneur and my lifelong mentor, once told me: “In the first two years, you must live and breathe your brand every single day.” Those words have anchored me. I’ve learned to invest not just in business, but in people—because relationships outlast events, and referrals are the truest measure of success.
As Mystic Sands continues to grow, I remain deeply anchored in the values that inspired its creation. Yet, I’m also dreaming boldly. My vision is to evolve beyond traditional event formats and craft immersive experiences that fuse luxury with purpose. With my husband, who holds Australian PR and has been the strategic backbone of Mystic Sands, I plan to expand into the Australian market by building strong venue partnerships and launching a dedicated Bali segment for Australian clients.
I also plan to launch Mystic Seas—a private yacht brand in Phuket—and Mystic Media, a dedicated creative global services agency. Ultimately, my goal is to diversify revenue, empower lifestyle freedom, and build something that outlives me. This is just the beginning. Mystic Sands is my story, but more importantly, it’s a platform to help others tell theirs—boldly, beautifully, and with intention.
The parting words by the fierce ‘wompreneur’
“Pursue your purpose with unabashed confidence. Honour your vision. Stay rooted in your values. And never underestimate the quiet, compounding power of resilience. Mystic Sands is my journey—and I hope it inspires others to write their own story, boldly, beautifully, and with meaning.”
Frequently Asked Questions (FAQ)
1. What is Mystic Sands?
Mystic Sands is a premium destination event company founded by Mahima Jaggi. It specializes in curating emotionally rich, luxurious, and culturally immersive celebrations across destinations like Phuket, Bali, and Singapore.
2. Who is Mahima Jaggi?
Mahima Jaggi is the visionary founder of Mystic Sands. With over 17 years of global corporate leadership experience, she transitioned from managing large-scale programs in companies like IBM and Standard Chartered to creating soulful, purpose-led event experiences.
3. What types of events does Mystic Sands organize?
Mystic Sands crafts bespoke weddings, milestone celebrations, retreats, and corporate offsites. Each event is tailored to evoke personal connection, luxury, and meaning.
4. What makes Mystic Sands different from other event companies?
Mystic Sands blends emotional storytelling, digital innovation (like the proprietary “Timeless Cube”), and a deeply client-centric approach to design unforgettable events with a strong social and spiritual purpose.
5. Where is Mystic Sands based?
Mystic Sands is headquartered in Southeast Asia, with key event operations in Phuket, Bali, and Singapore. It is also planning expansion into the Australian market.
