Maruti Suzuki Launches Victoris to Challenge Hyundai Creta in Mid-Size SUV Segment
New Delhi, September 2025 – Maruti Suzuki India Limited (MSIL), the country’s largest carmaker, has unveiled its much-anticipated Victoris SUV, aiming to dethrone Hyundai’s bestselling Creta and claim leadership in the fiercely competitive mid-size SUV segment. Deliveries for Victoris will begin on the first day of Navratri, while prices are expected to be announced soon. The model will also be exported to over 100 international markets, reinforcing MSIL’s global strategy.
Maruti Suzuki Victoris: Designed to Win the SUV Race
With the launch of Victoris, Maruti Suzuki is expanding its SUV lineup after the success of entry-level models like the Fronx and Brezza. The company’s SUV contribution to total sales has surged from just 9% in FY 2020-21 to nearly 28% in FY 2024-25.
Speaking at the launch, Hisashi Takeuchi, Managing Director & CEO of MSIL, said:
“We are confident that Victoris, with its advanced technology, sleek design, connected features, 5-star safety standards, and multiple eco-friendly powertrains, will win hearts in India. This launch strengthens our SUV portfolio and expands our market presence.”
Features and Technology
The Maruti Victoris comes with segment-first features, including:
Level-2 ADAS (Advanced Driver Assistance Systems)
Bharat NCAP 5-Star Safety Rating
Multiple powertrain options: Petrol (Strong Hybrid), ALLGRIP Select (4×4), and S-CNG with a first-in-segment underbody tank
Intelligent connected technology and sleek styling for younger buyers
Bookings are now open with a token amount of ₹11,000, making Victoris one of the most anticipated SUV launches of 2025.
Market Positioning and Competition
The mid-size SUV market in India currently stands at around 950,000 units annually, accounting for nearly 40% of total SUV sales. Hyundai’s Creta remains the undisputed leader, followed by models from Kia, Honda, and Toyota.
Maruti Suzuki is banking on Victoris’ hybrid technology, affordability, and safety features to disrupt this space and attract younger urban buyers through its Arena retail channel.
Partho Banerjee, Senior Executive Officer (Marketing & Sales), added:
“Victoris is designed to appeal to younger buyers while helping us achieve leadership in the mid-size SUV category.”
Future Plans: Electric SUVs on the Horizon
SUVs now account for 55% of India’s passenger vehicle market, making them central to Maruti Suzuki’s strategy. MSIL aims to regain a 50% overall market share by expanding its SUV portfolio, including premium and electric models.
The e-VITARA Electric SUV is scheduled for launch later this fiscal year.
MSIL is studying opportunities in the over 4.5-meter SUV category, which has shown rapid growth.
At the same time, the company remains committed to small cars, recognizing their importance in India’s mobility landscape.
Investment and Development
Maruti Suzuki has invested approximately ₹1,240 crore in the development of Victoris. The SUV is expected to play a pivotal role in strengthening the brand’s position in both domestic and global markets.
Key Highlights: Maruti Suzuki Victoris
Launch date: Deliveries begin from Navratri 2025
Pricing: To be announced soon
Booking amount: ₹11,000
Safety: Bharat NCAP 5-Star rating
Technology: Level-2 ADAS
Powertrains: Petrol Hybrid | ALLGRIP 4×4 | S-CNG with underbody tank
Global reach: To be exported to 100+ countries
Final Take
With the Victoris, Maruti Suzuki is positioning itself as a strong contender in the mid-size SUV segment, directly taking on Hyundai Creta. Backed by advanced technology, eco-friendly options, and competitive pricing, the Victoris could be a game-changer for India’s largest carmaker as it aims to dominate the SUV market and reclaim its 50% market share milestone.
FAQs with Answers – Maruti Suzuki Victoris SUV Launch
General Overview
1. What is the Maruti Suzuki Victoris?
The Maruti Suzuki Victoris is a new mid-size SUV launched in September 2025, designed to compete with the Hyundai Creta in India’s fastest-growing SUV segment.
2. When was the Maruti Suzuki Victoris launched in India?
The Victoris was unveiled in September 2025, with deliveries scheduled to begin from the first day of Navratri.
3. When will deliveries of the Victoris start?
Deliveries for the Maruti Suzuki Victoris will commence from Navratri 2025.
4. Why is Maruti Suzuki launching the Victoris SUV?
Maruti Suzuki aims to capture leadership in the mid-size SUV segment, where Hyundai Creta has dominated for years.
5. Which segment does the Victoris SUV compete in?
It competes in the highly competitive mid-size SUV category, a segment accounting for nearly 40% of India’s SUV sales.
6. How does the Victoris compare with Hyundai Creta?
The Victoris offers advanced tech, hybrid options, ADAS features, and a 5-star Bharat NCAP rating, aiming to challenge Creta’s dominance.
7. Is Victoris Maruti Suzuki’s first mid-size SUV?
Yes, Victoris is Maruti Suzuki’s first dedicated mid-size SUV in India.
8. Will Victoris be available globally?
Yes, Maruti Suzuki will export the Victoris to more than 100 international markets.
9. How many countries will Victoris be exported to?
Victoris is expected to be exported to over 100 countries worldwide.
10. How much has Maruti Suzuki invested in developing the Victoris?
Maruti Suzuki has invested around ₹1,240 crore in the development of the Victoris SUV.
Pricing & Booking
11. What is the expected price of Maruti Suzuki Victoris in India?
The Victoris is expected to be priced between ₹11 lakh and ₹18 lakh (ex-showroom).
12. Has the official price of Victoris been announced?
No, the official price will be revealed closer to the delivery date.
13. What is the booking amount for Victoris?
You can book the Victoris with a token amount of ₹11,000.
14. Where can I book the Victoris SUV?
Bookings are available at Maruti Suzuki Arena dealerships and online.
15. When will price details of Victoris be revealed?
Price details are expected to be announced just before Navratri 2025 deliveries.
Features & Technology
16. What are the key features of the Victoris SUV?
It offers Level-2 ADAS, Bharat NCAP 5-star safety rating, multiple powertrains, ALLGRIP 4×4, and connected car technology.
17. Does Victoris come with ADAS technology?
Yes, it comes with Level-2 Advanced Driver Assistance Systems for enhanced safety.
18. Which ADAS level does Victoris support?
Victoris supports Level-2 ADAS, offering lane assist, collision warnings, and adaptive cruise control.
19. Does Victoris have Bharat NCAP 5-star safety rating?
Yes, Victoris has received a Bharat NCAP 5-star safety certification.
20. What kind of connected features does Victoris offer?
It includes connected car tech, smartphone integration, remote vehicle control, and OTA updates.
Powertrain & Performance
21. What engine options are available in Victoris?
Victoris will be offered with petrol, strong hybrid, ALLGRIP Select 4×4, and S-CNG powertrains.
22. Does Victoris offer a hybrid powertrain?
Yes, it comes with a strong hybrid engine for better fuel efficiency and performance.
23. Will Victoris come with a 4×4 option?
Yes, the ALLGRIP Select 4×4 system is available for better off-road capability.
24. Does Victoris have a CNG variant?
Yes, Victoris will be available with an S-CNG variant featuring a unique underbody tank.
25. What is unique about Victoris’ CNG tank placement?
It is India’s first SUV with an underbody-mounted CNG tank for more boot space.
26. How fuel-efficient is the Victoris expected to be?
The hybrid version is expected to deliver segment-leading mileage of over 25 km/l.
27. Will Victoris support automatic and manual transmissions?
Yes, both automatic and manual gearbox options will be offered.
28. What is ALLGRIP Select in Victoris?
ALLGRIP Select is Maruti’s intelligent 4×4 system that adapts to driving conditions.
29. How powerful is the hybrid engine in Victoris?
The hybrid engine offers a balance of power and efficiency, delivering smooth urban and highway performance.
30. Does Victoris offer better mileage than Hyundai Creta?
Yes, the hybrid and CNG variants are expected to surpass Creta in fuel economy.
Safety & Comfort
31. What safety features are available in Victoris?
It includes multiple airbags, ADAS, ABS with EBD, electronic stability control, and a 5-star crash rating.
32. How many airbags does the Victoris SUV have?
The Victoris offers up to 6 airbags depending on the variant.
33. Is Victoris safe for family use?
Yes, with a Bharat NCAP 5-star safety rating, it is designed as a family-friendly SUV.
34. What comfort and luxury features does Victoris provide?
It offers ventilated seats, a premium infotainment system, wireless charging, and climate control.
35. Is Victoris equipped with ventilated seats or panoramic sunroof?
Yes, higher variants will offer ventilated seats and a panoramic sunroof.
Market & Competition
36. Which SUVs will Victoris compete against in India?
It will compete with Hyundai Creta, Kia Seltos, Honda Elevate, Toyota Hyryder, and MG Astor.
37. Can Victoris overtake Hyundai Creta in sales?
With hybrid tech, affordability, and safety features, Victoris has the potential to challenge Creta’s dominance.
38. What is the market size of mid-size SUVs in India?
The mid-size SUV market sells nearly 950,000 units annually, forming 40% of total SUV sales.
39. How much share does Creta currently hold in the segment?
Hyundai Creta remains the market leader with the largest share in the segment.
40. How does Victoris compare with Kia Seltos and Honda Elevate?
Victoris offers stronger hybrid tech, a unique CNG option, and ADAS, making it more versatile.
Global & Future Plans
41. Will Victoris be available in both right-hand and left-hand drive versions?
Yes, since it will be exported globally, both versions will be manufactured.
42. Which countries will be the first to get Victoris exports?
Markets in Asia, Africa, and Latin America will be the first to receive exports.
43. Is Victoris part of Maruti Suzuki’s global SUV strategy?
Yes, it is central to Maruti Suzuki’s goal of becoming a global SUV powerhouse.
44. What other SUVs is Maruti Suzuki planning to launch in India?
Apart from Victoris, Maruti plans to launch the e-VITARA and larger SUVs above 4.5 meters.
45. When will Maruti Suzuki launch its first electric SUV in India?
The e-VITARA electric SUV will be launched later in FY 2025-26.
Ownership & Availability
46. When will test drives for Victoris be available?
Test drives are expected to begin shortly before deliveries in October 2025.
47. Through which channel will Victoris be sold — Arena or Nexa?
Victoris will be retailed through Maruti Suzuki’s Arena outlets.
48. Who is the target audience for the Victoris SUV?
Victoris is aimed at young, urban buyers looking for stylish, safe, and fuel-efficient SUVs.
49. How does Victoris strengthen Maruti Suzuki’s SUV portfolio?
It expands Maruti’s SUV lineup beyond Brezza and Fronx, entering the lucrative mid-size segment.
50. Will Victoris help Maruti Suzuki achieve its 50% market share goal?
Yes, Victoris is a key product in Maruti’s strategy to reclaim 50% overall market share in India.
