In this digital world, every business requires IT, product development, and R&D resources to scale its business prospects. Consequently, every business owner needs a proven leader to navigate the AI, digital landscape, and understand the industry’s dynamics. R&D service strategies are essential for radical growth as technology becomes increasingly integral to every industry.
Natrinai Technologies A Tech Powerhouse Businesses Craves for…
However, how many ventures are there that are truly dealing with real-world problems? Very few right… Here, we aim to highlight businesses that are truly making a mark with their presence and changing lives with their unique products and solutions. Natrinai Technologies is our cover star for this exclusive edition and we couldn’t find a better profile to convey the theme. They are an undisputed winner in our eyes.
To cover the length and breadth of the company, we got in touch with senior leadership, Pasupathi Pandian (Director and CEO) and Kothandaraman PS (Operations Director). In this inspiring conversation, we came across some lesser-known facts about Natrinai Tech and its exceptional leadership style. Read the full story to get a better view of the ripples they are creating in the business world, aerospace R&D services in particular:
The company profile
The duo explained the business model to us sharing, “Natrinai Tech provides custom solutions to real-world problems and products that can otherwise be a regular task that does not add value to customer business strategy.”
Basically, they are actively operating in airborne software development, Data analytics, video streaming, smart sensors, IOT-integrated smart glasses, and Mobile application development. It’s worth mentioning, that their project choice and domain of specialization are not typical for a small-sized company.
Natrinai Tech is an embedded solution provider with its core focus on conceptualizing, designing, and prototyping key solutions for the embedded market. In this segment Their services includeimage capture, image analytics, real-time video streaming, cloud-based IOT solutions, docker and virtualization solutions, DO-178B / DO-178C Validation and verification services for various DAL levels, Networking solutions, System and Software Security implementation, Vulnerability, and Penetration testing, among others,
At present, the company is devoted to its clientele while operating from two locations i.e. USA and India. They have defied the boundaries of the time zone for their client’s convenience and make every effort to execute an efficient program to deliver within the stipulated time and budget. Most of their products are marketed through conventional channels and social media platforms. However, word-of-mouth marketing has played a big role in their growing popularity which speaks of their product’s quality.
The origin story
Natrinai Tech made its debut in the industry in the spring of 2019. It stemmed from the creative streak of a group of driven individuals who were devoted to making the best out of new-age technology. The undivided attention of the founding team was on improving productivity and making life easier.
And now, the company specializes in IoT-based solutions for a range of sectors, including aerospace and agriculture. What has garnered global attention is its notable ability to combine creativity and flexibility. The idea behind the company is embedded in its cultural heritage as the company’s name indicates a strong bond with its local identity and technological mission.
What gives them a leading edge in the market?
Diversification is the foundation of long-term sustainability. Team Natrinai Tech embodies the above-mentioned principle by actively developing solutions that address both current industry trends and future technological advancements.
The company is focused on a wide range of cutting-edge technologies, including computer vision, artificial intelligence (AI), mobile applications, home automation, networking, sensors, and the Internet of Things (IoT). Their innovative solutions have allowed them to raise industry standards and stay ahead of the competition.. A sheer example of what their operations have done to improve customer experiences is receiving ISO 9001:2015 certification within a few months into service.
What sets Natrinai Tech apart is its bottom-up organizational structure. Unlike many startups, it fosters an environment where employees don’t feel the typical pressures and intensity of early-stage ventures. Instead, its vision and strategy are deeply rooted in a collaborative culture, with every engineer playing an integral role in shaping the company’s direction.
This approach ensures that their strategic goals are not only defined by leadership but are also embedded in the day-to-day work of every team member. This mindset is successful in fostering a unified pursuit of innovation and excellence. Also, cultural principles in the company facilitate transparency and accountability. Leaders also share constructive feedback with the employees and nurture an environment suitable for trust-building.
Customer success is the key
Natrinai Tech has a unique philosophy when talking about business success. The leadership never hesitates to go the extra mile to make the customers achieve their desired goals. Never have they limited their work on scope boundaries in any hours of need. Being a horizontal organization with every engineer significantly contributing to the solution delivery, they have a specific way of managing with roles and responsibilities.
The leadership at the organization stands for empowering people with an empathetic approach. Senior leaders, principal engineering managers guide everyone toward a clear vision and direct collective efforts. While doing so, every leader is being considerate of one’s needs. This creates a collaborative and inclusive culture that values employees and promotes everyone’s well-being.
The big shoutout goes to its expansion in aerospace engineering services evolving from a product company. Natrinai Tech has been experimenting with consumer applications since the digital world was accelerated by the global shutdown during challenging times. . Howver, there is still a long way to go.
As Pasupathi Explained, “Though the diversification of domains is happening quicker than planned, Natrinai Tech’s main portfolio is to modernize the aerospace industry. The work culture, project selection, and the relationship with customers promote every techie in Natrinai Tech to augment the customer base, innovate for customers success and work towards a common goal and strategy.”
A case study
Sharing a real-time incident, leaders shared a case study on Aerospace Embedded Software Development, showcasing their exceptional system and software competencies. Following are the details of the whole scenario: Client: A leading multinational aerospace equipment manufacturer. Challenge: The client needed to develop and integrate advanced embedded software for their next-generation product, ensuring high reliability and agility by meeting required industry standards.
Solution: The team at Natrinai Tech developed custom embedded software solutions, focusing on processing, system reliability, and safety. They utilized DO-178C guidelines for software development and verification, ensuring compliance with industry standards. Additionally, they implemented robust testing protocols, simulators, to validate the software’s performance under various conditions .
Outcome: The client successfully integrated the advanced embedded software into their product, achieving enhanced system performance at reduced cost and schedule. The project met system requirements, and the client reported approximately 30% improvement in efficiency and a 25% reduction in development time.
The precision stroke
To create impeccable solutions, Natrinai Tech has a unique approach. The company provides a comprehensive range of engineering services, specializing in areas such as airborne systems software development and verification, embedded and platform software development, mobile application development, imaging and data analytics, cybersecurity, and automated testing.
The company has also made significant strides in developing products for cabin and connected systems, including breakthrough voice recognition solutions for airplane systems, addressing both pilot and cabin crew needs with innovative, user-centric applications.
A key element of Natrinai Tech’s approach to application development is its focus on identifying and catering according to the pulse of the market. It emphasizes creating differentiated products that offer superior performance and tangible benefits. When entering a market, Natrinai Tech ensures that its offerings stand out by launching a minimum viable product (MVP), This MVP serves to test key assumptions, understand customer segments, and eliminate potential biases.
They leverage their extensive experience to optimize code performance and reliability. To prevent the recurrence of issues in any product development cycle is close looping learning and other knowledgeable actions based on their expert’s experiences.
Throughout the development process, the company closely examines its value proposition and, most importantly, listens to honest customer feedback, refining its products based on real-world input to deliver optimal results.
The company periodically adds new domains to their core aerospace competencies, ensuring a continuous cycle of learning. However, every team member spends a considerable amount of time understanding a single domain and aligning with the organizational vision to make all the pieces work together, as explained by the luminaries.
A glance at the laurels
What makes them extremely proud of their journey is how they have navigated unfavorable challenges and made many lucrative opportunities along the way. Natrinai Technologies R&D capabilities are multifaceted to help across sectors like Aerospace and Consumer Electronics.
“We employ a combination of specialized research activities, cross-functional teams, and industry-focused conferences to ensure our innovation efforts are precisely aligned with each sector’s specific needs. This strategy allows us to maintain a deep understanding of individual industry requirements while leveraging synergies across our diverse portfolio,” shared the leaders.
The future ahead
The company is all set to reignite its promise of ceaseless innovation and product development. They will revive areas that experienced a major halt due to the pandemic. “The aerospace industry is undergoing rapid transformation driven by sustainable aviation, autonomous systems, digital integration, and a focus on cybersecurity.
At Natrinai Technologies, we are dedicated to incorporating these advancements into our offerings by investing in R&D and collaborating with industry leaders. We’re expanding our digital capabilities, utilizing AI, IoT, and big data analytics to create predictive maintenance and real-time monitoring solutions, aimed at enhancing safety and operational efficiency,” explained by the CEO.
In the present backdrop, the company is spending a major portion of its generated revenue on geographical expansion targeting the European market while capturing 20-30% of its business from the Indian market. The focus will grow more on resilience and customer centricity in the coming times. This would be done by more client engagements to develop apps and products that evolve from customer needs. Undeniably, the digital experience across various industries would be reshaped with what Natrinai Tech has envisioned for the next few years.
