India is home to nearly 10 crore MSMEs, yet fewer than 1 lakh export, and only about 40,000– 50,000 are truly active in global trade. The gap is not in capability—it’s in access: access to finance, technology, and international markets. For decades, the export process in India was designed like a fortress— easy for large corporations, but riddled with roadblocks for smaller businesses. Endless paperwork, hidden costs, lack of reliable logistics, and a confusing ecosystem kept MSMEs on the sidelines.
Our founder, CA Dhiraj Khandelwal, saw this challenge up close. With 28 years of professional experience and 15 years in commodity trade, and as the Former Chairman of the MSME Committee at ICAI, he interacted with countless entrepreneurs. Their concerns were not about ambition, but frustration:
- “Where do I find buyers?”
- “How do I handle the documentation?”
- “Which freight forwarder do I trust?”
- “Why does global trade feel so inaccessible compared to local trade?”
It was clear that MSMEs weren’t lacking in vision—they were lacking in tools. That realization became the turning point. In 2022, NiryatSetu was born with a simple mission: Make global trade as easy as local trade.
From Vision to Reality
What began as a platform for trade finance has grown into a comprehensive EXIM solution that addresses every exporter’s pain point. With one click, zero hassle, NiryatSetu offers:
- Logistics with live shipping rates from multiple freight forwarders
- Automized documentation (PO, invoices, e-way bills, etc.)
- Buyer discovery for new markets • Accounting MIS & compliance tools (with an Integration with Tally ERP)
- End-to-end Integrated EXIM module to manage suppliers, buyers, logistics, and paperwork—all in one place
Unlike traditional systems designed for corporates, NiryatSetu is built for MSMEs and startups. It digitizes exports, removes middlemen, and delivers transparency in cost and process. Documentation is digital, compliance is automated, shipping is simplified, and costs are visible upfront.
Whether you’re:
- a single entrepreneur creating sustainable products,
- an MSME textile business in Surat, or
- a bulk goods trader moving shipments worldwide,
NiryatSetu adapts to your scale and makes exports seamless.
Technology with Purpose
NiryatSetu was created to solve real problems faced by exporters. Powered by AI, blockchain, and automation, the platform translates complexities into the exporter’s language: clarity, speed, and trust.
- First-time exporters can use its simple, userfriendly interface without needing consultants.
- MSMEs avoid large consulting fees and save valuable time.
- Large exporters benefit from eliminating inefficiencies, reducing operational costs.
This is not just digitization—it’s about building confidence for every business to step onto the global stage
More Than a Platform—A Partner in Growth
Technology is just one part of the story. What truly sets NiryatSetu apart is the human guidance behind it. Our expert team helps exporters decide:
- Where should I sell my product?
- When is the right time to enter a market?
- How do I book logistics smartly to save costs?
Looking ahead, NiryatSetu aims to go beyond facilitation, offering outsourcing services like fullfledged buying houses and supporting India’s E-Commerce Export Hub (ECEH) initiative—helping direct-to-consumer brands and MSMEs tap into booming online export markets.
The Bigger Picture
The recent trade turbulence with major economies has reminded us: India must strengthen its export base like never before. And that requires empowering MSMEs, not excluding them. NiryatSetu is that bridge—removing barriers, reducing costs, and providing clarity to businesses that once saw exports as out of reach. Because whether you are a beginner finding your footing, an amateur testing new waters, or an expert scaling new market, exports should not exhaust you. They should empower you.
TradeReboot Tech: The Vision Behind the Platform
Behind NiryatSetu stands TradeReboot, the company established in 2022 by Dhiraj Khandelwal to revolutionize India’s export ecosystem. More than just a software provider, TradeReboot has built the industry’s first true Point of Sale (POS) for global trade, creating a unified marketplace for exporters, importers, and freight forwarders.
Where other players tackle isolated fragments of the supply chain, TradeReboot has with its four business segments—Automized EXIM Documentation, Trade Financing solutions, Trade Intelligence, and Accounting & Reporting—brought together the breadth of solutions needed for businesses of all sizes. It also includes arranging door-to-door freight via sea, air, and rail and providing crucial financial safeguards like Trade Credit Insurance.
TradeReboot unlocks with its Trade Finance module, the critical working capital requirements for MSMEs through instant, collateral-free invoice discounting. Their partnerships with over 24+ leading banks and NBFCs ensure users receive best-in-market interest rates. This powerful ecosystem has already empowered over 1312+ exporters across 23+ industries and 35+ countries, turning receivables into ready cash.
To date, we have facilitated over $1107.12 million in credit issued, empowering businesses to scale with confidence. TradeReboot tech has created the One-stop solution the industry was missing. While competitors offer piecemeal solutions, TradeReboot stands alone in providing a truly holistic ecosystem. This is how its platform, NiryatSetu, delivers a “One Click. Zero Hassle.” Experience.
