A FUTURISTIC E-COMMERCE INITIATIVE, SHAPING THE ONLINE BUSINESS GLOBALLY
One of the Most Promising Startups to watch in 2022, revolutionising the industry as a futuristic eCommerce solutions provider, Pappytech Solutions has carved its unique stance, disrupting the market by empowering & redefining e-commerce businesses. It is a 360-degree eCommerce company borne from the transformation in the e-commerce landscape during the pandemic. By the end of 2021, Karan Dharod and Jay Rajpal incepted Pappytech Solutions in Mumbai.
Backed by its two visionary leaders and innovative team, Pappytech is significantly growing as an enabler for a simplified eCommerce ecosystem, creating global value for domestic and international brands with technology and data-driven strategies. Further talking about the inception story, the leading man apprised, “We began by offering Pappy E-tail services; after conducting in-depth research and data mining to identify opportunities on a global scale, we expanded our scope of offerings and moved beyond service providers to offer drop shipping, data-driven global sourcing, and the creation of sales channels, which gave rise to our other verticals.”
PAPPYTECH’S EXCLUSIVE SERVICE PORTFOLIO
Pappytech was envisioned as a global end-to-end eCommerce player and a gateway for brands encompassing innovative approaches toward filling and simplifying the gaps in eCommerce, thus creating value for all stakeholders. Being a 360-degree E-commerce consultancy, it offers a diverse set of services. The main verticals are as below:
PAPPYMART – Millions of items from international brands are available in virtual and physical stock in India because of PappyGlobal. The millions of products in its product line, which are chosen using technology and data mining, connect India to the rest of the world. In this era of globalisation, they satisfy the demand for products much desired in India but are nevertheless unavailable at reasonable prices made feasible by effective logistics setups.
TRANSFER PRICE – Pappymart enables online sales for these customers without the hassle of online sales by selling products from Indian unregistered/ composite GST dealers/producers on Pappymart.
GATEWAY TO INDIA – Pappymart makes it possible for foreign brands to access Indian markets without the hassle of setting up shop there. Without investing in setups and infrastructure, the highly trafficked accounts of Pappymart sell the goods of the multinational brands in India.
PAPPY E-TAIL – When a customer does not have an online presence or cannot increase sales and growth on online marketplaces like Amazon, Flipkart, etc., Pappy E-Tail manages the end-to-end online eCommerce business on their behalf. They deliver efficiency and perfection that customers cannot on their own through the data-driven Services of Marketplace Onboarding & Growth | AD Campaign & Account Management | Product Shoot & Cataloguing | Order Management| Warehousing & fulfilment | Growth & Marketing | Accounting & MIS.
PAPPYLON – Products and combos of products of Pappy e-tail customers are sold on all pappye-tail customer accounts, thus driving increased traffic and enabling online B2B Sales under the brand Pappylon without any additional stock or infrastructure investment.
PAPPYCART (IN THE PIPELINE) – The idea for PappyCart was sparked by a cross-functional compilation of data from the company’s several verticals. Anyone may launch an online business without investing in inventory or infrastructure, thanks to an online marketplace that lists dropship products from Indian brands. The products offered on Pappycart.com by customers of Pappy retail and Pappymart. On online stores like Amazon, Flipkart, and others, anyone may create an account. Purchase listings for millions of products at a discounted price from pappycart.com, copy the listing to their account and begin selling.
IMPACT OF COVID ON THE STARTUP ECOSYSTEM
Hailing from a background in sales, marketing, and logistics since nover a decade, Pappytech founders have witnessed a shift in the startup ecosystem. The leading team believes that entrepreneurs have realised that to survive and prosper, one must keep up with the dynamics and complexity of a changing environment, identify genuine problems, and offer straightforward solutions. The complexity and surety of success have become incredibly dependent on the sophisticated technology and algorithms that recognise these issues and deliver data-driven, straightforward answers. The pandemic’s effects served as a stimulus for these concepts!
PAPPYTECH’S INSIGHTS ON THE SIGNIFICANCE OF R&D
Pappytech is actively reducing geographic barriers and enabling the right items to reach clients at the right price using data mining and advancing technology. Being listed on marketplaces like Amazon, etc., and being able to generate sales on these marketplaces are two completely different things. Marketplaces are ever-evolving, newer focused marketplaces are emerging, travel and the digital penetration of technology and social media opening up global demand with customers are factors requiring the team to constantly engage with R&D daily to evaluate purchasing patterns and need to drive sales and create value.
KEY ADVERTISING STRATEGIES
Talking about their advertising strategies, Karan Dharod shared, “We utilise a blend of conventional and targeted ways. We are successfully spreading the word and creating a buzz with the values we have built. In addition, we can use data-driven R&D to find new brands and products that fit our vision, and mission and approach them one-on-one. Technology-enabled targeted pricing and advertising through various channels and effective content-based marketing drive product sales on marketplaces.”
THE INNOVATIVE WORK CULTURE & LEADERSHIP AT PAPPYTECH
Being a small, dynamic company, there is a clan culture of equality and excellent teamwork that fosters outstanding ideas and personal development for team members. The organisation has generated appealing listings and assured that the sales are data and market-driven as per demand, thanks to the talent and creativity of its employees.
At Pappytech, leadership focuses on producing value at each process level. To oversee the process, they establish cluster teams with members from different majors. No matter the hierarchy, all levels foster the development of ideas and the identification and resolution of problems.
HOW THE FUTURE SEEMS FOR PAPPYTECH
Pappytech has grown well in the last few months. Now, the company plans to expand globally, connecting various geographics where one can find the best of products from distinct brands all over the world at their fingertips. They are one way to increase the nuclear fulfilment centres on a domestic as well as international scale, where several offices in various regions across time zones will help manage inventory, and optimise cost, thus being competitive at a global scale and attracting and creating value by generating more clients and enabling the launch of Pappycart after hitting the milestones enabling everyone to be a digital entrepreneur without the need of any financial investment.
ACCOMPLISHMENT ON THE WAY
Within the seven months of its operations, the firm has successfully sold more than 35000 American goods under various brands and product categories and facilitated growth for several domestic brands by establishing their online verticals. It raised its first round of angel investment of 1.5 cr (INR 15 million) on May 22. The recently launched B2B Pappylon model excited the customers with additional value creation. The core of value generation is an internal algorithm team that continually improves market analysis, data mining capabilities, and campaigning.
CLOSING WORDS FROM THE LEADER
“Each entrepreneur’s individual experience serves as a valuable source of advice. One must also keep in mind the impact of data in situations when instinct and experience play a significant role. Today evidence-based decisions and strategies are the need of the hour; I urge everyone to use the technology and data available as guidance tools in their strategic objectives.” – Jay Rajpal – Director of Pappytech.
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